Philadelphia and the Countryside - Press Room

Releases: Expanded View

Jun 11 2015

#Visitphilly Photo Spots Pop Up All Over Philly This Summer

Fun Structures Encourage People To Snap & Share Philly Photos On Social Media

XOXO marks the spot this summer in Philadelphia thanks to seven fun #visitphilly Photo Spots located at highly trafficked and iconic areas throughout the city. From June 11 through September 30, 2015, locals and the millions of visitors in town for summer vacations and special events are encouraged to snap photos with these structures, tag them #visitphilly and share them on social media. These instructions will appear at each structure and on ground graphics found at other great photo opportunities around town such as the Rocky statue. An initiative of VISIT PHILADELPHIA®, the summer-long promotion ties into the organization’s beloved With Love, Philadelphia XOXO® campaign.

“The #visitphilly Photo Spots promotion gives us a fun way to engage with locals and visitors throughout our busiest season of the year,” said Meryl Levitz, president and CEO, VISIT PHILADELPHIA. “This project puts consumer-generated content about Philadelphia on social media in a big way. It allows us to engage in conversations with our fans, encouraging them to see and do more while they’re here. And it shows off Philadelphia to our visitors’ friends and families—people who may just be persuaded to visit Philadelphia thanks to this influential word-of-mouth marketing.”

Photo Spots Locations:
The With Love-branded structures appear all over Center City, from the Delaware River to the Schuylkill River. Here’s a look at what structures are where:

  • XOXO Letters (5-foot-tall, 13-foot-wide structure with skyline view)

The Porch at 30th Street Station
30th & Market Streets

  • Three-Person Bike (with Philadelphia Museum of Art view)

The Oval
26th Street & Benjamin Franklin Parkway

  • XOXO Letters (with Independence Hall view)

Independence Visitor Center
6th & Market Streets

  • XOXO-Branded Carousel Horse

Franklin Square
6th & Race Streets

  • Oversized Chair

Blue Cross RiverRink Summerfest
Columbus Boulevard & Chestnut Street

  • Oversized Chair

Spruce Street Harbor Park
Columbus Boulevard & Spruce Street

  • Three-Person Bike

Philadelphia International Airport (ticketed passengers only)
8000 Essington Avenue
Food Court between Terminals B and C

Great Photo Opportunities Anytime Of Year:
Great Philadelphia photo opportunities such as the Rocky statue, Philadelphia Museum of Art steps and many others extend well beyond the seven locations housing #visitphilly Photo Spots structures this summer. And that’s why ground graphics around town will encourage people to use hash tag #visitphilly on all of their best Philly photos. The graphics will appear at the Rocky statue in front of the Philadelphia Museum of Art, Spruce Street Harbor Park, Blue Cross RiverRink Summerfest and Franklin Square.

For more information about the #visitphilly Photo Spots project, go to visitphilly.com/photospots.

VISIT PHILADELPHIA® makes Philadelphia and The Countryside® a premier destination through marketing and image building that increases the number of visitors, the number of nights they stay and the number of things they do in the five-county area.

On Greater Philadelphia’s official visitor website and blog, visitphilly.com and uwishunu.com, visitors can explore things to do, upcoming events, themed itineraries and hotel packages. Compelling photography and videos, interactive maps and detailed visitor information make the sites effective trip-planning tools. Along with Visit Philly social media channels, the online platforms communicate directly with consumers. Travelers can also call and stop into the Independence Visitor Center for additional information and tickets.

Contact(s):
  • E-mail

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En Español

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