Philadelphia and the Countryside - Press Room

Releases: Expanded View

May 3 2017

VISIT PHILADELPHIA's Historic District Campaign Enters Year Two

Visitors Go Beyond The Bell & The Hall To Discover More History, More Fun

The recent opening of the Museum of the American Revolution, art-centric and community-minded programming and an integrated marketing campaign are the highlights of year two of VISIT PHILADELPHIA’s efforts to promote Philadelphia’s Historic District, a vibrant neighborhood that attracts approximately four million visitors annually.

Philadelphia’s Historic District—the original city in the 17th and 18th century—extends from the Delaware River to 7th Street and from Vine to Lombard Streets. Home to Independence Hall and the Liberty Bell new and long-established museums, historic houses and interactive storytelling benches, the District is also where America’s founding generation ate, drank, shopped, danced, created art, made merry and made history—traditions that modern locals and visitors continue to partake in today.

VISIT PHILADELPHIA will continue to use its powerful branding, advertising, public relations, websites ( and and social media channels to increase visitation in and around the Historic District and to get people to see and do more while they’re here. New this year: Revolutionary: A Pop-Up Street Art Exhibition, a discounted museum pass and four district-wide celebrations (one per season beginning this summer).

Here’s a look at how VISIT PHILADELPHIA will move people throughout the Historic District in 2017:

Programs, Events & Happenings:
In addition to the brand-new Museum of the American Revolution, visitors are invited to explore new and enhanced events and programming as well:

  • Enhanced Programming: Historic Philadelphia, Inc. will continue its schedule of enhanced programming in summer 2017 to help bring history to life throughout Independence National Historical Park. They’ll add new stories to the repertoire at 13 storytelling benches; put on its popular puppet show; and host colonial crafting and gaming, meet-and-greets with History Makers and other activities.
  • Revolutionary Art Exhibit: Curated by Conrad Benner, founder and author of photo blog, Revolutionary: A Pop-Up Street Art Exhibition features 13 works at 13 sites throughout the Historic District. When conceptualizing their works, local artists, including Kid Hazo, Michelle Angela Ortiz, Shawn Theodore and Yasmine Mustafa and Monica O, are being asked to consider what the Revolution means to them. The free exhibit will be on display indoors and outdoors from May 24 through July 4.
  • District-wide Celebrations: VISIT PHILADELPHIA will host four district-wide celebrations throughout the year to engage visitors and show off the area’s plentiful offerings. First up: the Historic District Block Party on July 3. Part of Wawa Welcome America!, the event features live performances, games and food and retail vendors. Additional celebrations will follow in fall, winter and spring. Dates to be determined.

Maps, Guides & Passes:

  • Printed Maps & Guides: The Historic District will once again be featured in 225,000 copies of the Where magazine map distributed at 48 hotels, the Independence Visitor Center (IVC) and attractions in 2017. The special 10-panel section features a new illustrative map that visitors can use to plan their days and nights, along with itineraries for first-time visitors, American Revolution buffs and families.
  • Historic District Passes: There will be two discounted passes available for the 2017 season. The Historic District Pass gives purchasers one-time admission to the National Constitution Center, Betsy Ross House and Christ Church Burial Ground, along with two days of rides on the PHLASH Downtown Loop. The pass is $18 for adults ($13 savings) and $13 for children ($10 savings). The Museum Edition Pass—new this year—includes admission to the National Museum of American Jewish History, African American Museum in Philadelphia and the Philadelphia History Museum. The pass is $23 for adults (a $13 savings) and $17 for children (a $10 savings). Both passes are on sale at the Independence Visitor Center or at through December 30, 2017.

The Marketing:

  • Advertising: The campaign sports a new look this year, featuring creative that juxtaposes what people know about the Historic District (Liberty Bell, cobblestone streets) with what they may not know (great dining, beer gardens). The media buy has expanded as well, extending beyond the local market to include outdoor advertising in Northern New Jersey and New York. Creative is running on outdoor, online, video and print placements.
  • Public Relations: VISIT PHILADELPHIA’s media relations team is using the new Museum of the American Revolution as a hook to pitch the media on many of the Historic District’s revolutionary stories: shopping, dining, drinking and more. In addition, the team will host press events and invite journalists to experience the area on individual and group press trips throughout the year.
  • & The mobile-friendly sites, which together welcomed
    20 million visits in 2016, will update and enhance its vast Historic District content. New this year: panoramic, 360-degree photos and video of more than a dozen sites in the district. The video is even viewable in virtual reality.
  • Social Media: Nine Visit Philly channels (with one million fans and followers) will distribute original and user-generated history-themed content and engage with fans in all Historic District neighborhoods through organic and paid measures.


Philadelphia’s Historic District campaign, from VISIT PHILADELPHIA®, showcases the city’s incomparable place in early American history and the still vibrant neighborhoods of Old City, Society Hill and the Delaware River Waterfront. The campaign celebrates America’s most historic square mile in the country’s first World Heritage City, as designated by the Organization of World Heritage Cities. Funded by The Pew Charitable Trusts, the Commonwealth of Pennsylvania’s Department of Community and Economic Development and H.F. (Gerry) Lenfest, the initiative runs through September 2018.

Between Memorial Day and Labor Day weekends, visitors can engage with costumed history makers, hear stories of the real people of independence and take part in colonial reenactments. And every day of the year, they can tour, shop, dine and drink in the area just like the founding fathers and mothers once did. For more information about all there is to see and do in Philadelphia’s Historic District, go to and

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Related Releases

May 3 2017

Philadelphia's Historic District Gears Up For A Revolutionary Summer

New Museum, New Hotel & New Concert Make The Original City A Must This Summer

The just-opened Museum of the American Revolution brings the United States’ war for independence into today’s consciousness, using rarely seen relics, the original George Washington Headquarters Tent, dozens of arms, uniforms, artifacts, documents and historical vignettes of ordinary Americans to tell the extraordinary story of the nation’s founding. But the new museum isn’t the only reason to visit Philadelphia’s Historic District this summer. The Historic District consists of the Old City, Society Hill and Delaware River Waterfront neighborhoods, extending from the Delaware River to 7th Street and Vine Street to Lombard Street.

The District’s summer lineup of must-do events

Jan 19 2018

31 Top Philadelphia Region Attractions In 2017

Fact Sheet

Note: Most attractions were listed in the Philadelphia Business Journal Book of Lists 2017. Those that were not are marked with an asterisk*.

Historical Sites & Attractions:
1. African American Museum in Philadelphia (AAMP)* – Founded in 1976, AAMP is the first institution in a major U.S. city to preserve, interpret and exhibit the heritage and culture of African-Americans. The core exhibit Audacious Freedom takes a fresh, bold look at African-Americans’ role in the founding of the nation; other exhibits and programs explore the history, present and future of the African diaspora in the U.S. 701 Arch Street, (215)

Jun 19 2017

A First-Timer's Guide To Philadelphia

Iconic Sites & Bites Give Visitors An Experience That’s Distinctly Philly

From its fascinating museums and vibrant parks to its national historic sites and famous (and delicious) food, Philadelphia offers plenty to see, do and taste. First-time visitors need to do some planning to fully experience what the City of Brotherly Love is all about. Here’s the ultimate guide for those who are new to the country’s first World Heritage City:

Historical Hotspots:

  • Independence Hall – While historical attractions abound in Philly, Independence Hall has particular significance to the development of the nation. In this building in 1776, the Founding Fathers came together to sign the Declaration of Independence. Eleven
May 10 2017

What's In Old City And Along The Delaware River Waterfront?

Two Historic District Neighborhoods Offer Restaurants, Art Galleries, Nightlife, Shopping—And History

Located just next to Independence Mall, where the country’s Founding Fathers declared liberty and built a free nation, Old City, part of Philadelphia’s Historic District, boasts charming cobblestone streets and plenty of 18th-century charm—along with an independent streak that’s evident in everything from its owner-operated shops to its edgy art scene.

Its proximity to the Liberty Bell, Penn’s Landing and the Benjamin Franklin Bridge make Old City a favorite for out-of-towners as much as for the residents who call it home. People love the neighborhood for its fashionable boutiques, great restaurants, eclectic galleries, boundary-pushing theaters and vibrant nightlife.

May 1 2017

The Greater Philadelphia Region: Fast Facts


There are more than 4 million people residing in the five-county region (Bucks, Chester, Delaware, Montgomery and Philadelphia counties) and more than 1.5 million in Philadelphia, making it the second-largest city on the East Coast and the sixth-largest city in the country.


Philadelphia is a two-hour drive from New York City, two-and-a-half hours from Washington, DC and 45 minutes from Atlantic City, with convenient access to the Pennsylvania Turnpike, I-76, I-95 and the New Jersey Turnpike. One-quarter of the U.S. population lives within a five-hour drive of Center City Philadelphia.

The city is a 90-minute flight or a

Apr 21 2017

New–Lots New–This Summer In Philadelphia

Philly Debuts And News Include The Museum Of The American Revolution, Longwood Gardens’ Fountains, An Andrew Wyeth Retrospective, Hall & Oates Festival, So Much More

Philadelphia’s summer is jam-packed with things to do, thanks to new attractions, limited-time displays, major exhibitions and the seasonal happenings that locals and visitors cherish. Highlights: just-opened Museum of the American Revolution and the nation’s most playful LEGOLAND® Discovery Center, an indoor snow playground called Winter: Exclusively at Philadelphia Zoo, a high-tech, $19 million renovation of Longwood Gardens’ main fountains and a concert and festival curated and headlined by Philly’s own Hall & Oates.

Just Opened:

  • LEGOLAND® Discovery Center – Millions of LEGO bricks build the foundation for this creative and fun destination. Perfect for ages 3
Feb 21 2017

Essential Revolutionary War Sites Surround Philadelphia, Headquarters Of The American Revolution

Sites Throughout The Region Recount America’s Fight For Independence

Long before the first musket shot was fired in Lexington in 1775, the seeds of the American Revolution were taking root in Philadelphia as colonists declared their independence and began preparing for war. Since the April 19, 2017 opening of the Museum of the American Revolution, visitors are discovering the complex and sometimes painful path to independence—a story that’s told both within the museum’s walls and at sites and attractions scattered throughout Philadelphia, the headquarters of the Revolution, and its surrounding countryside.
For visitors eager to delve into this tumultuous time in history, the Museum of the American Revolution—located in

Feb 16 2017

Alexander Hamilton's Legacy Remains Strong In Philadelphia's Historic District

Visitors Can Go Beyond Broadway & Follow Hamilton’s Philadelphia Footsteps

Freedom fighter, statesman, financial genius, adulterer. Fans of the blockbuster hit Hamilton know some of the story of Alexander Hamilton’s life, but there is plenty more to discover in Philadelphia’s Historic District. The new Museum of the American Revolution, opening on April 19, 2017, will offer a glimpse into the Hamilton-Washington bro-mance. A tale debuting this summer from the Once Upon A Nation storytellers will get to the root of the fatal Hamilton-Burr duel. And in Independence Hall, National Park Service rangers often regale visitors with accounts of heated debates Hamilton engaged in about the U.S. Constitution. Just beyond the

Jul 8 2016

16 Things To Know: African-American Philadelphia

From Colonial Through Modern Days In The City Of Brotherly Love & Sisterly Affection

Strength In Numbers:

  1. The 2010 U.S. Census reported 661,839—that’s 43.37%—of Philadelphians are African-American, the city’s second largest ethnic demographic. More recent estimates show this population has increased by approximately 1% in the past six years.
  2. The largest concentration—82%—of African-American Philadelphians live in North Philadelphia west of Germantown Avenue, Point Breeze in South Philadelphia, West Philadelphia and in parts of Southwest Philadelphia.
  3. Important African-American business corridors include 52nd Street between Walnut and
    Arch Streets and Baltimore Avenue between 40th and 52nd Streets, both in West Philadelphia; and Stenton Avenue between Broad Street and Walnut Lane and Ogontz