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VISIT PHILADELPHIA Reports Record Visitation To Region In 2015
Another Record: $10.7 Billion In Economic Impact For The Year
VISIT PHILADELPHIA® today announced the sixth straight year for record visitation to the five-county region: 41 million domestic visitors in 2015, with 88% here for a leisure purpose. The year also brought record highs for tourism’s economic impact, which came in at $10.7 billion for the year.
“Each year, more people visit Philadelphia, more people stay overnight and more people find reasons to visit every month of the year, not just during the warm-weather months or for big events,” said Meryl Levitz, president and CEO, VISIT PHILADELPHIA. “They’re also spending more while they’re here, and that’s a major plus for the region’s economy.”
2015 Numbers: (See chart.)
- Greater Philadelphia welcomed a record 41 million domestic visitors, up 3.1% from 2014.
- Visitors spent $6.7 billion in Greater Philadelphia in 2015, with the majority going towards food, beverage and lodging. This direct visitor spending:
- Generated $10.7 billion in economic impact—or $29 million every day
- Supported 93,340 jobs
- Generated $612 million in state and local taxes, an increase of 2.4% over 2014, supporting priority programs such as schools and sanitation.
(Source: Econsult Solutions, Inc.)
The 2015 Leisure Story:
- Of the region’s 41 million visitors, 36.2 million (88%) were here for a leisure purpose.
- Leisure is a major driver of hotel occupancy. Of the 3.1 million hotel room nights occupied in Center City Philadelphia in 2015, 32% were leisure stays—one out of every three rooms.
- That’s 983,000 leisure room nights—up 287% since VISIT PHILADELPHIA started marketing the region as a leisure destination in 1997.
- Saturday night hotel occupancy in Center City Philadelphia (88.7%)—a major indicator of a city’s strength as a leisure destination—was the highest night of the week for the 10th consecutive year.
(Sources: CBRE Hotels | Valuation & Advisory Services and STR)
VISIT PHILADELPHIA® is our name and our mission. As the region’s official tourism marketing agency, we build Greater Philadelphia’s image, drive visitation and boost the economy.
On Greater Philadelphia’s official visitor website and blog, visitphilly.com and uwishunu.com, visitors can explore things to do, upcoming events, themed itineraries and hotel packages. Compelling photography and videos, interactive maps and detailed visitor information make the sites effective trip- planning tools. Along with Visit Philly social media channels, the online platforms communicate directly with consumers. Travelers can also call and stop into the Independence Visitor Center for additional information and tickets.
- Cara Schneider, (215) 599-0789
Record Hotel Occupancy And Leisure Room Bookings In Center City Philadelphia In 2015
Center City Philadelphia is on track to close 2015 with record hotel occupancy. The leisure travel segment—those who come to Philadelphia for fun trips and getaways—is a major contributor to these milestones.
Record Hotel Occupancy: 77.4%:
Center City Philadelphia’s hotel occupancy is projected to hit a record 77.4% in 2015, up from 75.5% in 2014. Travelers from all segments (leisure, group, business) will have filled a projected 3.1 million rooms, another record.
“People are coming for Philadelphia—the destination itself is the reason to visit, and travelers are doing it more and more every year,” said Meryl Levitz, president and...
2014: A Record Year For Leisure Visitation In Philadelphia
Center City Philadelphia is on track to close 2014 with record hotel occupancy and the best Friday and Saturday occupancies to date. The leisure travel segment—those who come to Philadelphia for fun vacations and getaways—is a major contributor to these milestones.
Record Hotel Occupancy: 76%:
Center City Philadelphia’s hotel occupancy is projected to hit 76%—the city’s highest since 1949. Travelers from all segments (leisure, group, business) will have filled a projected 3.1 million rooms. (Source: PKF Consulting)
Leisure: The Segment That Loves Philadelphia Back:
Leisure is on track to close out a record year in 2014. In Center
Summer Brings In Big Business For Philadelphia Hotels
This summer brought in big business for Center City, Philadelphia hotels, with overall occupancy topping out at 79.5%—the highest it has been since 2008. And weekend occupancy, a heavy travel time for leisure visitors, continues to soar. Hotels enjoyed record occupancy on Saturday nights (90.9%), and Friday occupancy (82.6%) matched last summer, showing that travelers are eager to get their weekends started.
“Many people thought that hotel occupancy would be down in Philadelphia this summer because we didn’t have major events like the U.S. Open golf tournament,” said Meryl Levitz, president and CEO of VISIT PHILADELPHIA™. “But we...
VISIT PHILADELPHIA Reports A Record For 2016 Leisure Tourism & Announces Plans For 2017
At today’s VISIT PHILADELPHIA® New Year’s Breakfast, the destination marketing organization released record 2016 hotel numbers for Center City Philadelphia and announced upcoming marketing initiatives, including a new virtual-reality and 360-degree video and photo experience on visitphilly.com; new With Love, Philadelphia XOXO® ads for winter; year two for Philadelphia’s Historic District campaign; and a perks-packed, limited-time-only Visit Philly Overnight Hotel Package.
2016: A Record Year:
In 2016, Center City Philadelphia hotels are projected to have hit:
- Record occupancy – 78%
–3.2 million hotel room nights
- Record leisure room nights – 1 million for the first time
Biggest, Best-Ever Version Of The Visit Philly Overnight Hotel Package Now Available
VISIT PHILADELPHIA® announces a new perk for the in-demand Visit Philly Overnight Hotel Package Winter Getaway. Guests who book the package and stay at any of 38 Philadelphia hotels between January 28 and February 5, 2017 receive the bonuses listed below—plus two tickets to the Philadelphia Auto Show. This package, typically valued up to $228, jumps up to a $256 value with the Auto Show tickets. The standard winter package, available until March 19, 2017, includes:
- Free hotel parking
- Two untimed tickets to Jurassic World: The Exhibition at The Franklin Institute
- Admission and ice skate rentals for two at
Visit Philly Overnight Hotel Package Winter Getaway
VISIT PHILADELPHIA®, the region’s official tourism marketing agency, announced an unprecedented version of its Visit Philly Overnight Hotel Package for winter. Redeemable from November 25, 2016 through March 19, 2017, the Visit Philly Overnight Hotel Package Winter Getaway is bookable online now at visitphilly.com/overnight and starts at $99 per night. The package, offered at 38 Center City hotels, is valued at up to $228 and includes:
- Free hotel parking
- Two untimed tickets to Jurassic World: The Exhibition, making its North American debut at The Franklin Institute
- Admission and ice skate rentals for two at Blue Cross RiverRink
Memorial Day Weekend Breaks Records For Center City Hotels
Center City hotels were full this Memorial Day weekend with both Saturday and Sunday seeing the highest occupancies for those nights in at least a decade.
Overall Weekend Hotel Occupancy:
- Friday: 82.8% (+5% from 2015 when occupancy was at 78.5%, source: Smith Travel Research)
- Saturday: 98.0% (+1.4% from 2015 when occupancy was at 96%, source: Smith Travel)
- Sunday 93.4% (+21.1% from 2015 when occupancy was at 77%, source: Travel Click 2016)
“Memorial Day weekend is the start of the summer tourism season, and what a great one it was for Philadelphia thanks to so many factors in Historic Philadelphia and...
New Season Means New Perks For The Visit Philly Overnight Hotel Package
The Visit Philly Overnight Hotel Package has always included free hotel parking, but the popular offer now also comes with perks that make it easier to get around the city. For a limited time, package buyers will receive free passes for Indego, the City of Philadelphia’s bike-sharing program, and free tickets for the PHLASH downtown loop, making stops at more than 20 attractions in Center City. It is bookable at visitphilly.com/overnight.
“There is so much going on in Philadelphia during the warmer-weather months, and we want our visitors to be able to do as much of it as possible,”...
A Tale Of Two Host Cities: Philadelphia And Cleveland Put On 2016 Political Conventions
While presidential candidates are going head-to-head in heated discourse, the great American cities of Philadelphia and Cleveland are pushing political banter aside to ready themselves for the national spotlight as they host the Democratic National Convention (July 25-28) and Republican National Convention (July 18-21), respectively. Cleveland’s last political convention was the 1936 RNC; that same year, Philadelphia welcomed the DNC. The cities will be part of history again in 2016.
Both destinations have a loyal fan base; residents love their respective city’s arts and culture, history, music and food, and visitors clamor over much of the same. Here’s a look...