Releases: Expanded View
Visit Philadelphia Announces Three New Staff Appointments
New Hires & A Promotion Focus On Strategic Alliances, Hotel Relations & Visitor Appeal
VISIT PHILADELPHIA® welcomed two new staffers and promoted another within the organization this month, adding Kara Callahan as vice president of advertising and strategic alliances, Laura Burkhardt as vice president of visitor appeal, and elevating Jim Werner to vice president of hotel relations and tourism development.
“We’re happy to welcome Kara and Laura and to promote Jim, a long-time member of our team,” said Meryl Levitz, president and CEO of VISIT PHILADELPHIA. “We’re coming off a banner year for hospitality in 2016, and the new leadership positions will strengthen our talented team by helping us to fulfill our mission, reach our goals and maintain the success of leisure tourism in our region.”
Kara Callahan, Vice President of Advertising and Strategic Alliances:
As the vice president of advertising and strategic alliances, Kara Callahan oversees VISIT PHILADELPHIA’s advertising and partnership programs. She will also work to expand the reach around brand campaigns like With Love, Philadelphia XOXO® while leading the company’s integrated marketing programs, design services and video production.
Callahan comes to VISIT PHILADELPHIA from The Franklin Institute, where she spent six years leading marketing strategy and promotional partnership efforts. Callahan has received two Mid-Atlantic Emmy Awards and a nomination for her work on the museum’s “80 Years Of Discovery” commercial spot and other video promotion of exhibitions such as One Day In Pompeii and Gengis Khan: Bring The Legend To Life. This seasoned marketer also spent eight years as the national marketing director with Madison Square Garden Entertainment for the national tour of the Radio City Christmas Spectacular.
Callahan earned a Bachelor of Arts from the University of Delaware and, in 2016, completed Drexel University’s LeBow College of Business’ Leading for Change Fellowship, a leadership development program for the city’s leaders in the public sector.
Laura Burkhardt, Vice President of Visitor Appeal:
As the vice president of visitor appeal, a new role at VISIT PHILADELPHIA, Laura Burkhardt leads the company’s strategic relationships with restaurants, shops, museums and attractions throughout the five-county area to ensure a high-quality experience for Philadelphia’s 41 million domestic visitors each year. She also oversees company-wide photography initiatives, helping communications, web, advertising and social media efforts to tell compelling visual stories for Philadelphia.
Before Burkhardt joined the VISIT PHILADELPHIA team, this experienced travel professional worked as the publisher of Where Philadelphia magazine since 2005 and brings more than 25 years of experience in the hospitality sector.
Jim Werner, Vice President of Hotel Relations and Tourism Development:
Previously VISIT PHILADELPHIA’s senior director of industry relations, Jim Werner now serves as the vice president of hotel relations and tourism development. In this role, Werner leads the expansion of new overnight leisure initiatives and manages the company’s relationships with the hotel, hospitality and lodging community, which is set to see a flurry of development over the next couple years. By July 2018, Center City Philadelphia is projected to add 1,795 new rooms—a 16.1% increase in supply over the end of last year (source: CBRE Hotels).
Since 2015, Werner has taught as an adjunct professor at Temple University’s School of Sport, Tourism and Hospitality Management, where he teaches courses in destination management/marketing and destination planning and development.
A native of Philadelphia, Werner joined the VISIT PHILADELPHIA staff in 2005 as the partnership and promotion manager. A graduate of LaSalle University, he began his career in the public sector in 2002 as a communications manager for the Philadelphia Housing Authority.
VISIT PHILADELPHIA® is our name and our mission. As the region’s official tourism marketing agency, we build Greater Philadelphia’s image, drive visitation and boost the economy.
On Greater Philadelphia’s official visitor website and blog, visitphilly.com and uwishunu.com, visitors can explore things to do, upcoming events, themed itineraries and hotel packages. Compelling photography and videos, interactive maps and detailed visitor information make the sites effective trip-planning tools. Along with Visit Philly social media channels, the online platforms communicate directly with consumers. Travelers can also call and stop into the Independence Visitor Center for additional information and tickets.
The Visit Philly Overnight Hotel Package Springs Into A New Season
This spring, the popular Visit Philly Overnight Hotel Package includes not only its always-offered-and-convenient free hotel parking, but extra perks that make it easier for visitors to get around once they arrive too. Bookable now at visitphilly.com/overnight for stays beginning on March 20, 2017, the spring edition of the package comes with free passes for Indego, the City of Philadelphia’s bike-sharing program; free tickets for the PHLASH downtown loop, which stops at more than 20 Philly attractions; credit toward an Uber ride and $50 in SugarHouse Casino perks.
“There’s nothing quite like spring in Philadelphia,” said Meryl Levitz, president and...
VISIT PHILADELPHIA Debuts 360-Degree Photo, Video & Virtual Reality Experience
Philadelphia fans and potential visitors can now see the city in a new way before they arrive thanks to VISIT PHILADELPHIA’s 360-degree photography and video with virtual-reality capabilities. Visitors to visitphilly.com/virtual-tour will be able to explore 25 panoramic, 360-degree photos; watch a three-minute, 360-degree video; and view that video in virtual reality (VR)—as an immersive tour on a VR headset.
“Every day we give online visitors compelling reasons to plan a trip to Philadelphia, and we believe this new view of the city will give the 20 million people who use visitphilly.com and uwishunu.com each year even more reasons to...
Kimpton Hotel Manager Joins VISIT PHILADELPHIA Team
VISIT PHILADELPHIA® announced today that it has welcomed James Adamson, general manager of the Kimpton Hotel Monaco Philadelphia, to its board.
“We are happy that James has joined our board,” said Manuel Stamatakis, VISIT PHILADELPHIA board chairman. “He has many years of hotel management experience, and we look forward to tapping into his knowledge base as we develop marketing plans and strategies for VISIT PHILADELPHIA moving forward.”
For 14 years now, Adamson has worked for Kimpton properties, beginning in 2003 when he served as a guest service agent at the Kimpton Hotel Monaco in Salt Lake City. He quickly...
VISIT PHILADELPHIA Reports A Record For 2016 Leisure Tourism & Announces Plans For 2017
At today’s VISIT PHILADELPHIA® New Year’s Breakfast, the destination marketing organization released record 2016 hotel numbers for Center City Philadelphia and announced upcoming marketing initiatives, including a new virtual-reality and 360-degree video and photo experience on visitphilly.com; new With Love, Philadelphia XOXO® ads for winter; year two for Philadelphia’s Historic District campaign; and a perks-packed, limited-time-only Visit Philly Overnight Hotel Package.
2016: A Record Year:
In 2016, Center City Philadelphia hotels are projected to have hit:
- Record occupancy – 78%
–3.2 million hotel room nights
- Record leisure room nights – 1 million for the first time
Biggest, Best-Ever Version Of The Visit Philly Overnight Hotel Package Now Available
VISIT PHILADELPHIA® announces a new perk for the in-demand Visit Philly Overnight Hotel Package Winter Getaway. Guests who book the package and stay at any of 38 Philadelphia hotels between January 28 and February 5, 2017 receive the bonuses listed below—plus two tickets to the Philadelphia Auto Show. This package, typically valued up to $228, jumps up to a $256 value with the Auto Show tickets. The standard winter package, available until March 19, 2017, includes:
- Free hotel parking
- Two untimed tickets to Jurassic World: The Exhibition at The Franklin Institute
- Admission and ice skate rentals for two at
Visit Philly Overnight Hotel Package Winter Getaway
VISIT PHILADELPHIA®, the region’s official tourism marketing agency, announced an unprecedented version of its Visit Philly Overnight Hotel Package for winter. Redeemable from November 25, 2016 through March 19, 2017, the Visit Philly Overnight Hotel Package Winter Getaway is bookable online now at visitphilly.com/overnight and starts at $99 per night. The package, offered at 38 Center City hotels, is valued at up to $228 and includes:
- Free hotel parking
- Two untimed tickets to Jurassic World: The Exhibition, making its North American debut at The Franklin Institute
- Admission and ice skate rentals for two at Blue Cross RiverRink
SugarHouse General Manager Joins Visit Philadelphia Team
VISIT PHILADELPHIA® announced today that it has welcomed Wendy Hamilton, general manager of SugarHouse Casino, to its board.
“We’re pleased to have Wendy join our board,” said Manuel Stamatakis, VISIT PHILADELPHIA board chairman. “She has more than 20 years of experience in the hospitality industry, and her enthusiasm for and dedication to Philadelphia will serve us all well as VISIT PHILADELPHIA plans and strategizes for the future.”
Hamilton has managed SugarHouse since it opened in 2010 and, in that time, has led partnerships with major Philadelphia events, such as the New Year’s Eve Fireworks on the Delaware River Waterfront...
VISIT PHILADELPHIA Announces Director Of Social Media, Dana Schmidt
Dana Schmidt is the director of social media at VISIT PHILADELPHIA®, the region’s official tourism marketing agency.
Schmidt is responsible for continuing to grow the brand’s social media fan base beyond 1.2 million followers (and counting). As the director of social media for VISIT PHILADELPHIA, she leads the organization’s award-winning social media program by curating compelling content and using innovative tactics to keep fans and followers engaged.
Schmidt, who joined VISIT PHILADELPHIA in March 2016, chartered a new way to engage mobile-savvy travelers and locals with an account on the latest image- and video-based storytelling social media platform,...
VISIT PHILADELPHIA Celebrates 20th Anniversary
Twenty years ago, a few civic-minded leaders believed Philadelphia could become a competitive leisure destination and created the Greater Philadelphia Tourism Marketing Corporation (GPTMC) to make that vision a reality. This year, the organization that began as a three-year experiment, now known as VISIT PHILADELPHIA®, celebrates its 20th anniversary with an annual report that validates the vision of 1996 and shows that 41 million people visited the region in 2015—a 54% increase over 1997.
For two decades now, VISIT PHILADELPHIA has built the brand of the region and driven visitation with memorable advertising campaigns such as With...