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VISIT PHILADELPHIA Reports A Record For 2016 Leisure Tourism & Announces Plans For 2017
At today’s VISIT PHILADELPHIA® New Year’s Breakfast, the destination marketing organization released record 2016 hotel numbers for Center City Philadelphia and announced upcoming marketing initiatives, including a new virtual-reality and 360-degree video and photo experience on visitphilly.com; new With Love, Philadelphia XOXO® ads for winter; year two for Philadelphia’s Historic District campaign; and a perks-packed, limited-time-only Visit Philly Overnight Hotel Package.
2016: A Record Year:
In 2016, Center City Philadelphia hotels are projected to have hit:
- Record occupancy – 78%
–3.2 million hotel room nights
- Record leisure room nights – 1 million for the first time
Visit Philly Overnight Hotel Package Winter Getaway
VISIT PHILADELPHIA®, the region’s official tourism marketing agency, announced an unprecedented version of its Visit Philly Overnight Hotel Package for winter. Redeemable from November 25, 2016 through March 19, 2017, the Visit Philly Overnight Hotel Package Winter Getaway is bookable online now at visitphilly.com/overnight and starts at $99 per night. The package, offered at 38 Center City hotels, is valued at up to $228 and includes:
- Free hotel parking
- Two untimed tickets to Jurassic World: The Exhibition, making its North American debut at The Franklin Institute
- Admission and ice skate rentals for two at Blue Cross RiverRink
VISIT PHILADELPHIA Reports Record Visitation To Region In 2015
VISIT PHILADELPHIA® today announced the sixth straight year for record visitation to the five-county region: 41 million domestic visitors in 2015, with 88% here for a leisure purpose. The year also brought record highs for tourism’s economic impact, which came in at $10.7 billion for the year.
“Each year, more people visit Philadelphia, more people stay overnight and more people find reasons to visit every month of the year, not just during the warm-weather months or for big events,” said Meryl Levitz, president and CEO, VISIT PHILADELPHIA. “They’re also spending more while they’re here, and that’s a major plus...
New Season Means New Perks For The Visit Philly Overnight Hotel Package
The Visit Philly Overnight Hotel Package has always included free hotel parking, but the popular offer now also comes with perks that make it easier to get around the city. For a limited time, package buyers will receive free passes for Indego, the City of Philadelphia’s bike-sharing program, and free tickets for the PHLASH downtown loop, making stops at more than 20 attractions in Center City. It is bookable at visitphilly.com/overnight.
“There is so much going on in Philadelphia during the warmer-weather months, and we want our visitors to be able to do as much of it as possible,”...
Record Hotel Occupancy And Leisure Room Bookings In Center City Philadelphia In 2015
Center City Philadelphia is on track to close 2015 with record hotel occupancy. The leisure travel segment—those who come to Philadelphia for fun trips and getaways—is a major contributor to these milestones.
Record Hotel Occupancy: 77.4%:
Center City Philadelphia’s hotel occupancy is projected to hit a record 77.4% in 2015, up from 75.5% in 2014. Travelers from all segments (leisure, group, business) will have filled a projected 3.1 million rooms, another record.
“People are coming for Philadelphia—the destination itself is the reason to visit, and travelers are doing it more and more every year,” said Meryl Levitz, president and...
2014: A Record Year For Leisure Visitation In Philadelphia
Center City Philadelphia is on track to close 2014 with record hotel occupancy and the best Friday and Saturday occupancies to date. The leisure travel segment—those who come to Philadelphia for fun vacations and getaways—is a major contributor to these milestones.
Record Hotel Occupancy: 76%:
Center City Philadelphia’s hotel occupancy is projected to hit 76%—the city’s highest since 1949. Travelers from all segments (leisure, group, business) will have filled a projected 3.1 million rooms. (Source: PKF Consulting)
Leisure: The Segment That Loves Philadelphia Back:
Leisure is on track to close out a record year in 2014. In Center
Summer Brings In Big Business For Philadelphia Hotels
This summer brought in big business for Center City, Philadelphia hotels, with overall occupancy topping out at 79.5%—the highest it has been since 2008. And weekend occupancy, a heavy travel time for leisure visitors, continues to soar. Hotels enjoyed record occupancy on Saturday nights (90.9%), and Friday occupancy (82.6%) matched last summer, showing that travelers are eager to get their weekends started.
“Many people thought that hotel occupancy would be down in Philadelphia this summer because we didn’t have major events like the U.S. Open golf tournament,” said Meryl Levitz, president and CEO of VISIT PHILADELPHIA™. “But we...
Fritz Smith Joins VISIT PHILADELPHIA™ Staff
VISIT PHILADELPHIA™ announced today that Fritz Smith will take a new position as vice president of hotel initiatives, starting this fall. In this role, Smith will lead the direction and management of strategic hotel programs and packages; oversee visitor, hotel, economic impact and program research; manage VISIT PHILADELPHIA’s AAA/CAA marketing program; and serve as the company liaison for select regional, state and national relationships.
“We created this new role as a result of the environment we’re working in—heavy competition, limited funding, tough projections for the upcoming years and an evolving visitor base as a new generation drives shifts in...
Visit Philly Overnight Hotel Package™: Perfect For Long Winter Weekends
The new year brings with it two long weekends and several special events and exhibits, making it the perfect time for couples, families and friends to take advantage of the newly renamed and always affordable Visit Philly Overnight Hotel Package™. The offer includes a two-night stay for any two consecutive nights of the week at 20 hotels, a welcome gift and free hotel parking (up to a $100 value at Center City hotels)—a hard-to-resist perk for those traveling from the Philadelphia suburbs, New Jersey, New York, Washington, DC and other nearby destinations. The package will be offered by hotels—based upon...
Biggest, Best-Ever Version Of The Visit Philly Overnight Hotel Package Now Available
VISIT PHILADELPHIA® announces a new perk for the in-demand Visit Philly Overnight Hotel Package Winter Getaway. Guests who book the package and stay at any of 38 Philadelphia hotels between January 28 and February 5, 2017 receive the bonuses listed below—plus two tickets to the Philadelphia Auto Show. This package, typically valued up to $228, jumps up to a $256 value with the Auto Show tickets. The standard winter package, available until March 19, 2017, includes:
- Free hotel parking
- Two untimed tickets to Jurassic World: The Exhibition at The Franklin Institute
- Admission and ice skate rentals for two at
Get Away In January With A Special Visit Philly Overnight Hotel Package
With the new year comes a new supersized version of the Visit Philly Overnight Hotel Package. For the month of January only, VISIT PHILADELPHIA’s popular package, available at 10 Center City hotels, comes with free parking and free tickets for four attractions and events. Those who book the getaway on both Friday and Saturday nights during any of the five weekends in the month also get a free stay on Sunday. The package is bookable at visitphilly.com/januarygetaway.
“It might be cold outside in January, but there is plenty going on in Philadelphia all month long,” said Meryl Levitz, president...