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Items Tagged: Visit Philadelphia
Visit Philadelphia Announces Three New Staff Appointments
VISIT PHILADELPHIA® welcomed two new staffers and promoted another within the organization this month, adding Kara Callahan as vice president of advertising and strategic alliances, Laura Burkhardt as vice president of visitor appeal, and elevating Jim Werner to vice president of hotel relations and tourism development.
“We’re happy to welcome Kara and Laura and to promote Jim, a long-time member of our team,” said Meryl Levitz, president and CEO of VISIT PHILADELPHIA. “We’re coming off a banner year for hospitality in 2016, and the new leadership positions will strengthen our talented team by helping us to fulfill our mission,...
Kimpton Hotel Manager Joins VISIT PHILADELPHIA Team
VISIT PHILADELPHIA® announced today that it has welcomed James Adamson, general manager of the Kimpton Hotel Monaco Philadelphia, to its board.
“We are happy that James has joined our board,” said Manuel Stamatakis, VISIT PHILADELPHIA board chairman. “He has many years of hotel management experience, and we look forward to tapping into his knowledge base as we develop marketing plans and strategies for VISIT PHILADELPHIA moving forward.”
For 14 years now, Adamson has worked for Kimpton properties, beginning in 2003 when he served as a guest service agent at the Kimpton Hotel Monaco in Salt Lake City. He quickly...
VISIT PHILADELPHIA Reports A Record For 2016 Leisure Tourism & Announces Plans For 2017
At today’s VISIT PHILADELPHIA® New Year’s Breakfast, the destination marketing organization released record 2016 hotel numbers for Center City Philadelphia and announced upcoming marketing initiatives, including a new virtual-reality and 360-degree video and photo experience on visitphilly.com; new With Love, Philadelphia XOXO® ads for winter; year two for Philadelphia’s Historic District campaign; and a perks-packed, limited-time-only Visit Philly Overnight Hotel Package.
2016: A Record Year:
In 2016, Center City Philadelphia hotels are projected to have hit:
- Record occupancy – 78%
–3.2 million hotel room nights
- Record leisure room nights – 1 million for the first time
Visit Philly Overnight Hotel Package Winter Getaway
VISIT PHILADELPHIA®, the region’s official tourism marketing agency, announced an unprecedented version of its Visit Philly Overnight Hotel Package for winter. Redeemable from November 25, 2016 through March 19, 2017, the Visit Philly Overnight Hotel Package Winter Getaway is bookable online now at visitphilly.com/overnight and starts at $99 per night. The package, offered at 38 Center City hotels, is valued at up to $228 and includes:
- Free hotel parking
- Two untimed tickets to Jurassic World: The Exhibition, making its North American debut at The Franklin Institute
- Admission and ice skate rentals for two at Blue Cross RiverRink
SugarHouse General Manager Joins Visit Philadelphia Team
VISIT PHILADELPHIA® announced today that it has welcomed Wendy Hamilton, general manager of SugarHouse Casino, to its board.
“We’re pleased to have Wendy join our board,” said Manuel Stamatakis, VISIT PHILADELPHIA board chairman. “She has more than 20 years of experience in the hospitality industry, and her enthusiasm for and dedication to Philadelphia will serve us all well as VISIT PHILADELPHIA plans and strategizes for the future.”
Hamilton has managed SugarHouse since it opened in 2010 and, in that time, has led partnerships with major Philadelphia events, such as the New Year’s Eve Fireworks on the Delaware River Waterfront...
VISIT PHILADELPHIA Announces Director Of Social Media, Dana Schmidt
Dana Schmidt is the director of social media at VISIT PHILADELPHIA®, the region’s official tourism marketing agency.
Schmidt is responsible for continuing to grow the brand’s social media fan base beyond 1.2 million followers (and counting). As the director of social media for VISIT PHILADELPHIA, she leads the organization’s award-winning social media program by curating compelling content and using innovative tactics to keep fans and followers engaged.
Schmidt, who joined VISIT PHILADELPHIA in March 2016, chartered a new way to engage mobile-savvy travelers and locals with an account on the latest image- and video-based storytelling social media platform,...
VISIT PHILADELPHIA Announces $2 Million Grant From The Pew Charitable Trusts
VISIT PHILADELPHIA® today announced a two-year, $2 million grant from The Pew Charitable Trusts that will enable the tourism marketing organization to increase its promotion of Historic Philadelphia, an area that encompasses the Delaware River waterfront, Old City, Society Hill and Independence National Historical Park. VISIT PHILADELPHIA will use a mix of branding, advertising, public relations and web and social media marketing to increase visitation to the area and to get people to see and do more while they’re in the historic neighborhood.
The Pew grant enables VISIT PHILADELPHIA to expand the Historic Philadelphia campaign launched in summer 2016...
Fact Sheet: VISIT PHILADELPHIA's 20-Year Timeline (1996-2016)
Started as a three-year experiment by the City of Philadelphia, the Commonwealth of Pennsylvania and The Pew Charitable Trusts, VISIT PHILADELPHIA® (then the Greater Philadelphia Tourism Marketing Corporation) is founded to market the five-county region as a leisure destination. An op-ed published in The Philadelphia Inquirer calls on the destination-marketing organization to fulfill the “Golden Promise” of a successful and economically vital travel and tourism industry in Philadelphia.
VISIT PHILADELPHIA advertises Philly on national TV for the first time in the city’s history. The advertising campaign This Is My Philadelphia positions the region as The...
VISIT PHILADELPHIA Celebrates 20th Anniversary
Twenty years ago, a few civic-minded leaders believed Philadelphia could become a competitive leisure destination and created the Greater Philadelphia Tourism Marketing Corporation (GPTMC) to make that vision a reality. This year, the organization that began as a three-year experiment, now known as VISIT PHILADELPHIA®, celebrates its 20th anniversary with an annual report that validates the vision of 1996 and shows that 41 million people visited the region in 2015—a 54% increase over 1997.
For two decades now, VISIT PHILADELPHIA has built the brand of the region and driven visitation with memorable advertising campaigns such as With...
How Is Visit Philly Supporting the DNC?
Philadelphia is ready to welcome the 2016 Democratic National Convention (DNC) to town from July 25-28, 2016—and with it, the eyes of the world. As the five-county region’s official destination-marketing organization, VISIT PHILADELPHIA® has been working for more than a year to ensure that the region is a star, not a backdrop, through media relations, web and social media promotion, advertisements and collateral.
VISIT PHILADELPHIA worked on the bid, presented to the site-selection committee, served on committees, delivered speeches, sat on panels and conducted interviews about Philadelphia’s major role in the DNC—and that’s just the beginning. Here’s a look...
VISIT PHILADELPHIA Reports Record Visitation To Region In 2015
VISIT PHILADELPHIA® today announced the sixth straight year for record visitation to the five-county region: 41 million domestic visitors in 2015, with 88% here for a leisure purpose. The year also brought record highs for tourism’s economic impact, which came in at $10.7 billion for the year.
“Each year, more people visit Philadelphia, more people stay overnight and more people find reasons to visit every month of the year, not just during the warm-weather months or for big events,” said Meryl Levitz, president and CEO, VISIT PHILADELPHIA. “They’re also spending more while they’re here, and that’s a major plus...
Philadelphia Launches Campaign To Promote Its Original City
On Memorial Day weekend 2016, Philadelphia will kick off its busy summer tourism season by launching a new campaign that redefines and renames the city’s prized historic district, to be called Historic Philadelphia. The marketing effort touts the area’s powerful place in the country’s founding while also showcasing the restaurants, bars, shops, galleries and attractions that make it appealing to 21st-century residents and visitors, day into night. Historic Philadelphia encompasses the Delaware River waterfront, Old City, Society Hill and Independence National Historical Park, with the official boundaries running from the river to 7th Street and from Vine...
Resources For Your DNC Philadelphia Stories
VISIT PHILADELPHIA®, the region’s official destination marketing organization, has created destination resources for media to use up to and through the Democratic National Convention, taking place in Philadelphia July 25-28, 2016. All available on the new visitphilly.com/dncpress, the tools can help press develop compelling destination stories; discover the best locations for man-on-the-street coverage, stand-up video shots and photos; and identify interesting interview subjects.
- Interview Database: VISIT PHILADELPHIA built a database of potential interview subjects—people who can speak about the city’s history, art, food scene, LGBT culture, music legacy, tourism and more.
- Press Releases & Story
New Season Means New Perks For The Visit Philly Overnight Hotel Package
The Visit Philly Overnight Hotel Package has always included free hotel parking, but the popular offer now also comes with perks that make it easier to get around the city. For a limited time, package buyers will receive free passes for Indego, the City of Philadelphia’s bike-sharing program, and free tickets for the PHLASH downtown loop, making stops at more than 20 attractions in Center City. It is bookable at visitphilly.com/overnight.
“There is so much going on in Philadelphia during the warmer-weather months, and we want our visitors to be able to do as much of it as possible,”...
Fact Sheet: The Philadelphia Region
There are 4.0 million people residing in the five-county region (7.8 million in the Philadelphia Designated Market Area) and 1.6 million in Philadelphia, making it the second-largest city on the East Coast and the fifth-largest in the country. Center City ranks second in downtown populations in the U.S., behind New York City’s Manhattan.
Philadelphia is a two-hour drive from New York City, two-and-a-half hours from Washington, DC and 45 minutes from Atlantic City, with convenient access to the Pennsylvania Turnpike, I-76, I-95 and the New Jersey Turnpike. 25% of the United States population lives within 350
VISIT PHILADELPHIA Wins Major Industry Award For Social Media
VISIT PHILADELPHIA® won an esteemed Gold Adrian Award from Hospitality Sales & Marketing Association International (HSMAI) for Digital Marketing Excellence. The awards were announced at a gala in New York City last night, February 16.
VISIT PHILADELPHIA earned the win for its “Surprise and Delight” program. Through the #visitphilly hashtag, geotags and keywords, the destination marketing organization finds people who are documenting their Philly trip, getting ready to visit or missing the city, and then surprises—and delights—them with a Philly treat to inspire them to do more during their stays or to invite them to come back. The package...
VISIT PHILADELPHIA Welcomes Media Relations Manager, Arturo Varela
VISIT PHILADELPHIA® has welcomed Arturo Varela as its new media relations manager, focusing on the general and LGBT markets. In this role, Varela will work to secure editorial coverage for Philadelphia in local, regional and national media outlets, plan media events, and track coverage, while also shaping and executing the company’s integrated LGBT campaign. In addition, Varela will represent VISIT PHILADELPHIA at key LGBT industry events and conferences.
This seasoned journalist comes to VISIT PHILADELPHIA from Al Día News, where he spent six years producing dual-language content on a broad range of topics from arts and culture to politics. In...
VISIT PHILADELPHIA Debuts New TV Commercial
VISIT PHILADELPHIA® debuted a new television commercial today—a fun, over-the-top spot that honors the city’s beloved icons while showing off the many other enjoyments that make Philadelphia such a popular place to visit and stay overnight. Created in partnership with Red Tettemer O’Connell + Partners, the commercial is part of the destination marketing organization’s With Love, Philadelphia XOXO® campaign and the first VISIT PHILADELPHIA spot to air on television since 2011. It is viewable at visitphilly.com/philazillas.
“Cheesesteaks and history are legendary in Philadelphia, and deservedly so,” said Meryl Levitz, president and CEO, VISIT PHILADELPHIA. “But we want...
Fact Sheet: Philazillas Commercial
Name of Spot: Philazillas
Tagline: There’s more to a legendary city than its legends.
Spot Overview: Part of VISIT PHILADELPHIA’s With Love, Philadelphia XOXO® campaign, the fun, over-the-top commercial honors the city’s beloved icons (cheesesteaks and Benjamin Franklin) while showing off the many other enjoyments (waterfronts, parks, restaurants, bars, culture, walkability, etc.) that make the city such a popular place to visit and stay overnight.
In “Philazillas,” a larger-than-life Ben Franklin and a just-as-big cheesesteak vie for the spotlight during an outrageous tiff that leaves a visitor asking, “What’s with them?,” and her taxi driver responding,...
Visit Philadelphia's Social Media Properties
VISIT PHILADELPHIA makes it easy to find fun things to do in the Philadelphia region thanks to a host of popular social media tools. Whether people like to connect on Facebook, Twitter, Instagram or LinkedIn—or on the region’s official visitor website and blog, visitphilly.com and uwishunu.com—they can easily stay in touch with Philadelphia.
- Facebook: Philly’s Facebook fans see Philadelphia in their news feed every day. Visit Philly encourages fans like, comment and share, plus it activates them to visit and experience Philly:
- Facebook.com/VisitPhilly: Shares event updates, tips on big hotel deals and links to insider information, while also