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The Greater Philadelphia Tourism Marketing Corporation (GPTMC), the region’s official destination marketing organization, today announced its new name: Visit Philadelphia™.
“The name Visit Philadelphia™ focuses on the relationship between our destination and the visitor. It’s a strong call to action that tells people exactly what we want them to do—visit Philadelphia,” said Meryl Levitz, president and CEO of the newly renamed company. “Visit Philadelphia™ is also more in line with one of our strongest assets, visitphilly.com. And, it is increasingly how people are referring to us.”
The name has been in the works since 2010, when the organization launched...
On January 1, 2014, the Mummers will make their 114th march up Broad Street in the city’s annual New Year’s Day parade, a spectacle that’s in full view in Visit Philadelphia’s Behind the Sequins: Showtime for the Philadelphia Mummers video series. Six free-standing videos tell the Mummers’ story through the people who make the costumes, choreograph the routines, build the sets and march in the parade.
There are two components to the day-long parade, much of which is documented in the 90-second videos: a festive march up Broad Street that begins in South Philadelphia and ends at City Hall...
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) and its partners are extending the With Art Philadelphia™ collaborative campaign to a third year, starting this fall. This decision follows two years of successfully showcasing Philadelphia’s impressive visual arts scene and establishing Philadelphia as a destination for art. The theme for year three will be “A visit to Philadelphia is better with art.”
“People are getting it: If you want to experience art, you should be in Philadelphia, and that’s the message we’ll keep promoting in year three,” said Meryl Levitz, president and CEO of GPTMC. “They come to see treasures by...
To celebrate the 10th anniversary of its award-winning Philadelphia – Get Your History Straight and Your Nightlife Gay® campaign, the Greater Philadelphia Tourism Marketing Corporation (GPTMC) is set to release its second commercial geared toward the LGBT traveler. In 2004, GPTMC produced the first TV commercial by a U.S. destination for the LGBT travel market.
“Ten years ago, Philadelphia was proud to officially ‘come out’ as a gay-friendly destination when we invited LGBT travelers to visit,” said Meryl Levitz, president and CEO of GPTMC. “With our new commercial, we’re going beyond our history roots and reiterating our invitation, celebrating both...
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) continues to innovate with the image-building photo-sharing app Instagram. Here are two new ways the Visit Philly Instagram account engages its 5,700 followers:
- Philadelphia Public Art Photo Contest: Beginning on August 22, 10 people have the chance to win a membership to one of Philadelphia’s cultural institutions or an art-filled Philadelphia getaway by snapping a photo of public art—murals, sculptures, gardens or paintings in museums and galleries—in the Philadelphia region. Part of the With Art Philadelphia™ campaign, the contest encourages user-generated photography of Philadelphia’s abundant arts scene. To submit, users upload an
Inspired by the new Benjamin Franklin Museum, opening on Saturday, August 24, 2013, the Greater Philadelphia Tourism Marketing Corporation (GPTMC) polled their Philly Friends opinion panel about the city’s favorite Founding Father.
Question 1: What is Ben Franklin's most admirable trait? (sample size: 112)
- His Inventiveness, 40.2%
- His Love of Beer, 17.9%
- His Wit, 17.0%
- His Diplomatic Skills, 14.3%
- His Clever Writing, 9.8%
- His Fashion Sense, 0.9%
Question 2: Of all of Ben Franklin's inventions, which is your favorite? (sample size: 112)
- Bifocals, 42.0%
- Lightning Rod, 19.6%
- Long Arm (used for reaching things on high shelves), 10.7%
- Franklin Stove (furnace
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) announced today that it has received a Social Media in Travel & Tourism Award (SMITTY) from Travel + Leisure for its Visit Philly Twitter account, which currently has 45,000 followers. To win in the “Best Use Of A Social Media Platform” category, Philadelphia competed against hundreds of national and international destination marketing organizations and travel companies.
The SMITTYs—now in its second year—spotlight the travel industry’s most innovative and effective uses of social media that provide value to consumers in this new landscape. To celebrate the 28 winners, Travel + Leisure is hosting an...
Inspired by Philly Beer Week, kicking off today, the Greater Philadelphia Tourism Marketing Corporation (GPTMC) polled the newly created Philly Friends opinion panel about the city’s beer scene. The findings are mouthwatering.
Question #1: What do you think makes Philly’s beer scene so impressive? (Select all that apply.)
- Beer-centric pubs & bars – 76%
- Quality breweries – 69%
- Beer gardens – 54%
- Philly Beer Week – 43%
- Bartenders who know their stuff – 37%
- Home-brewing scene – 19%
- Other – 7%
Question #2: What is your favorite place in Philadelphia to enjoy beer on a hot summer day?...
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) released its 2013 annual report, which reveals that the region welcomed a record 38.8 million domestic visitors in 2012. Those visitors generate economic impact and taxes for the region and support residents’ jobs. Titled The Evolution of a Destination and Its Marketing, the report also emphasizes the major changes in Philadelphia and in marketing since GPTMC began.
“Philadelphia is a better, more complex destination appealing to more types of travelers and more trip types,” said Meryl Levitz, president and CEO of GPTMC. “Gone are the days of one-size-fits-all marketing. Today, we use...
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) today announced a new hotel search engine for visitphilly.com: BookDirect. A product of JackRabbit Systems, the search engine:
- Gives consumers the opportunity to compare and shop for rates as always, but enables them to book accommodations on their preferred hotel’s website. That means they can secure the best available rate and build or use loyalty points.
- Makes it easier for visitors to find the hotel that best suits their needs thanks to a new map view and search results that are filtered by amenity, location, price and property.
“Experience tells us that...
The International Academy of Digital Arts and Sciences (IADAS) awarded the With Art Philadelphia™ website, found at withart.visitphilly.com, a Webby Award. Dubbed the “Internet’s highest honor” by The New York Times, the IADAS-sponsored awards honor online excellence around the world. A collaboration of GPTMC, the City of Philadelphia and more than a dozen other civic and cultural partners, the With Art site nabbed a recognition in the Association category. GPTMC worked with Northern Liberties-based web firm BlueCadet to create the site—complete with vibrant photography, renowned artworks, an interactive map, art itineraries, event and exhibit listings and more. It is...
Visitors can “pin” their way to an art-filled Philadelphia weekend by creating their ideal Philly itinerary using the social-networking site Pinterest. Part of the Greater Philadelphia Tourism Marketing Corporation (GPTMC)’s With Art Philadelphia™ campaign, the “Pin Your Way With Art” contest will award one grand-prize winner the Philadelphia getaway they created and submitted, complete with art experiences, meals and an overnight hotel stay. Five additional winners will receive Philadelphia museum memberships. Submissions are being accepted through May 24, 2013.
GPTMC chose Pinterest as the platform for this contest because of its image-building and web traffic-driving capabilities. When
Beginning this spring, the Greater Philadelphia Tourism Marketing Corporation (GPTMC) is handing over the reins of its popular Instagram and Pinterest accounts to residents charged with showing off their favorite Philly locations and made-in-Philly items. The project calls on locals—influential photographers, prolific social media users and experts in their fields—to promote new sides of Philadelphia to Visit Philly’s more than 340,000 fans and followers:
- Visit Philly Guest Instagram Program
After a successful Guest Instagram pilot program with local photographer Dave Maialetti, GPTMC is expanding the program to spotlight 14 visitor-ready areas surrounding Center City that are part of the new...
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) today announced the launch of a new campaign—Philadelphia Neighborhoods—that spotlights 14 of the personality-packed areas surrounding Center City. The campaign encourages locals and visitors to explore the neighborhoods’ storied streets, buzzed-about restaurants, emerging art galleries, independent shops, intimate music venues, plentiful parks and annual festivals. Components include a highly visual and compelling neighborhood section on visitphilly.com/neighborhoods, strong social media programs and promotions, extensive press outreach and research. The campaign is supported in great part by the William Penn Foundation.
“Philadelphia is a city of neighborhoods, each with its own distinct personality and...
Beginning this morning, an 85-page, Philadelphia-branded feature will appear in US Airways magazine, tucked in the seatbacks of every plane and available to six million domestic and international flyers throughout the month of March. The Greater Philadelphia Tourism Marketing Corporation (GPTMC) worked with the Greater Philadelphia Cultural Alliance, Pace Communications and nearly 70 area hotels, attractions, shops, events, universities, hospitals and major corporations to compile this comprehensive and inspired story about what Philadelphia means to visitors, residents and businesses.
Featuring a stunning cover photo of the Benjamin Franklin Parkway taken for GPTMC by local photographer Bob Krist, the March installment...
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) maintains a strong social media presence, and here are three new reasons the Visit Philly accounts continue to engage and activate its more than 321,000 fans and followers:
- Philly’s All a-Twitter
Philadelphia landed in the number five spot among the 10 most popular U.S. cities on Twitter, ranked by the number of followers of cities’ official tourism Twitter accounts. The report, compiled by SkiftSocial, a company that measures social data of travel companies, found that during a two-week period, Portland and Philadelphia were the most responsive to people via Twitter. Travel Portland enlists...
It was a record-setting year for the Greater Philadelphia Tourism Marketing Corporation’s (GPTMC) web properties, with visitphilly.com and uwishunu.com welcoming 8.7 million visits—a 33% increase from 2011. Both sites, along with GPTMC’s 16 ahead-of-the-curve social media properties, relied on timely content, vibrant photography, technical innovation and all of the company’s integrated marketing muscle to attract and engage potential visitors. Here’s a look at some 2012 news and numbers worth bragging about:
Visitphilly.com Is Tops:
- Out of the 10 largest cities in the United States, Philadelphia has the most-visited destination website in visitphilly.com, ranking above powerhouse destinations such as
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) continues to aggressively develop its social media initiatives, breaking into the newest and most effective platforms and continuing to refine its current properties. Recent developments include a uwishunu.com feed for Google Field Trip, a fun Visit Gay Philly Facebook promotion and new Instagram accounts.
“GPTMC embraced social media early on, and we continue to adapt and grow with it as new technologies are introduced,” says Meryl Levitz, president and CEO, GPTMC. “Best of all, we’re seeing that our social media fans are acting on what they read. In fact, in a recent...
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) today debuted a new personality quiz on facebook.com/visitgayphilly that will help LGBT visitors figure out which Philadelphia neighborhood best suits them and give them a chance to win a weekend stay in Philadelphia, including tickets to a Lady Gaga concert. A part of GPTMC’s popular Philadelphia – Get Your History Straight and Your Nightlife Gay® campaign, the fun Facebook-based quiz asks questions about participant’s dining, shopping and nightlife preferences and then determines which of five Philly neighborhoods—the Gayborhood, Old City, Rittenhouse Square/Benjamin Franklin Parkway, East Passyunk and New Hope—meshes best with their mood....
Philly blog uwishunu.com contributes to its own popular “Weekend Picks” series with its Moonlit Movie Screening in Rittenhouse Square on Saturday, August 11 at 8:30 p.m. The movie pick, Midnight in Paris, underscores the French influence found all over the city—including Rittenhouse Square, designed by French-born architect Paul Cret. The inflatable screen will be set up on the 18th Street side of the park at Locust Street.
In conjunction with the outdoor movie, the Pennsylvania Horticultural Society is adding evening hours and jazz music to its across-the-street pop-up garden, open from 6:00-9:00 p.m., for one night only, and Philly...