Philadelphia and the Countryside - Press Room

Items Tagged: African-American AND Visit Philadelphia

Sep 12 2017

Fact Sheet:

VISIT PHILADELPHIA’s African-American Video Series

OVERVIEW:
Part of the With Love, Philadelphia XOXO® campaign, VISIT PHILADELPHIA’s latest African-American marketing initiative centers on a documentary-style travel video series hosted by Philly native Tarik “Black Thought” Trotter of Grammy-award-winning, hip-hop band The Roots. The five-episode series, dubbed We Got You: Philly by Tarik, taps into the power of a national celebrity, pairing Trotter with trend-setting influencers to show off Philadelphia.

The videos will be promoted across all of VISIT PHILADELPHIA’s marketing channels to gain video views, visits and, of course, hotel stays.

The full series is viewable online at visitphilly.com/wegotyou.

RESEARCH & STRATEGY:
Philadelphia

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Sep 12 2017

VISIT PHILADELPHIA Debuts New African-American Travel Series

Five-Episode Series & New Ads Spotlight Philly To Reach African-American Travelers

Today, VISIT PHILADELPHIA® launched its latest African-American marketing initiative—the key component of which is a documentary-style travel video series hosted by Philly native Tarik “Black Thought” Trotter of The Roots. The five-episode series, dubbed We Got You: Philly by Tarik, taps into the power of a national celebrity, pairing Trotter with trendsetting influencers to show off Philadelphia. The videos will be promoted across all of VISIT PHILADELPHIA’s marketing channels to gain video views, visits and, of course, hotel stays.

Part of VISIT PHILADELPHIA’s With Love, Philadelphia XOXO® campaign, the series is viewable online at visitphilly.com/wegotyou. Digital

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