Philadelphia and the Countryside - Press Room

Releases: Expanded View

Dec 22 2015

Record Hotel Occupancy And Leisure Room Bookings In Center City Philadelphia In 2015

3.1 Million Hotel Room Nights Account For 77% Occupancy

Center City Philadelphia is on track to close 2015 with record hotel occupancy. The leisure travel segment—those who come to Philadelphia for fun trips and getaways—is a major contributor to these milestones.

Record Hotel Occupancy: 77.4%:
Center City Philadelphia’s hotel occupancy is projected to hit a record 77.4% in 2015, up from 75.5% in 2014. Travelers from all segments (leisure, group, business) will have filled a projected 3.1 million rooms, another record.

“People are coming for Philadelphia—the destination itself is the reason to visit, and travelers are doing it more and more every year,” said Meryl Levitz, president and CEO of VISIT PHILADELPHIA®. “The pope was here for a weekend; the rest of the year succeeded simply because of Philly.”

Leisure Is One Of Three Major Segments:
Leisure will close out a record year in 2015 as well. Leisure travelers are projected to account for 31% of room nights in Center City, as opposed to just 14% in 1997, when VISIT PHILADELPHIA® began marketing Philadelphia as a leisure destination (254,000 vs. 976,400 room nights, a 284% increase).

This means one in every three Center City hotel guests is a leisure traveler. Once viewed as a gap filler during hotel need periods, leisure is now a critical part of the market mix.

Leisure travelers fill rooms every day of the week, especially from June through October. In 2015, Saturday night occupancy—a major indicator of a city’s strength as a leisure destination—will hit a record 88% and take its place as the highest of the week in Center City, as it has been for more than a decade.

Hotel Room Rates:
The 2015 average daily rate (ADR) is projected to hit $182, another record for Center City. Each of the three major segments are showing increases in ADR compared to 2014: Commercial is projected to increase 5% to $200, group is projected to increase 5% to $188 and leisure is projected to increase 4% to $166.

Source for all numbers: PKF Consulting Forecasts as of November 2015

VISIT PHILADELPHIA® makes Philadelphia and The Countryside® a premier destination through marketing and image building that increases the number of visitors, the number of nights they stay and the number of things they do in the five-county area.

On Greater Philadelphia’s official visitor website and blog, visitphilly.com and uwishunu.com, visitors can explore things to do, upcoming events, themed itineraries and hotel packages. Compelling photography and videos, interactive maps and detailed visitor information make the sites effective trip-planning tools. Along with Visit Philly social media channels, the online platforms communicate directly with consumers. Travelers can also call and stop into the Independence Visitor Center for additional information and tickets.

Contact(s):
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Related Releases

May 24 2017

2016 Shows Record Visitation Again To Greater Philadelphia

Five-County Region Welcomed 42 Million Visitors Last Year

VISIT PHILADELPHIA® announced yesterday that Greater Philadelphia—that’s Bucks, Chester, Delaware, Montgomery and Philadelphia counties—welcomed 42 million domestic visitors in 2016. This marks the seventh consecutive year for record visitation and a 2.4% increase over 2015. Of those 42 million visitors, 37 million (88%) visited for a leisure purpose. More details appear in VISIT PHILADELPHIA’s annual report, downloadable at visitphilly.com/annualreport.

“Since 1997, Philadelphia has become a better destination—with investments in the region’s attractions, art, history, culture and parks—all of which have been amplified by consistent marketing,” said Meryl Levitz, president and CEO of VISIT PHILADELPHIA. “Today, Philadelphia is a

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Jun 14 2016

VISIT PHILADELPHIA Reports Record Visitation To Region In 2015

Another Record: $10.7 Billion In Economic Impact For The Year

VISIT PHILADELPHIA® today announced the sixth straight year for record visitation to the five-county region: 41 million domestic visitors in 2015, with 88% here for a leisure purpose. The year also brought record highs for tourism’s economic impact, which came in at $10.7 billion for the year.

“Each year, more people visit Philadelphia, more people stay overnight and more people find reasons to visit every month of the year, not just during the warm-weather months or for big events,” said Meryl Levitz, president and CEO, VISIT PHILADELPHIA. “They’re also spending more while they’re here, and that’s a major plus

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Dec 23 2014

2014: A Record Year For Leisure Visitation In Philadelphia

Philadelphia On Track For Busiest Year For Hotels Since 1949 & Highest-Ever Weekend Occupancy

Center City Philadelphia is on track to close 2014 with record hotel occupancy and the best Friday and Saturday occupancies to date. The leisure travel segment—those who come to Philadelphia for fun vacations and getaways—is a major contributor to these milestones.

Record Hotel Occupancy: 76%:
Center City Philadelphia’s hotel occupancy is projected to hit 76%—the city’s highest since 1949. Travelers from all segments (leisure, group, business) will have filled a projected 3.1 million rooms. (Source: PKF Consulting)

Leisure: The Segment That Loves Philadelphia Back:
Leisure is on track to close out a record year in 2014. In Center

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Oct 8 2014

Summer Brings In Big Business For Philadelphia Hotels

Saturday Night Occupancy At Center City Hotels Tops Previous Years

This summer brought in big business for Center City, Philadelphia hotels, with overall occupancy topping out at 79.5%—the highest it has been since 2008. And weekend occupancy, a heavy travel time for leisure visitors, continues to soar. Hotels enjoyed record occupancy on Saturday nights (90.9%), and Friday occupancy (82.6%) matched last summer, showing that travelers are eager to get their weekends started.

“Many people thought that hotel occupancy would be down in Philadelphia this summer because we didn’t have major events like the U.S. Open golf tournament,” said Meryl Levitz, president and CEO of VISIT PHILADELPHIA. “But we

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Jan 17 2017

VISIT PHILADELPHIA Reports A Record For 2016 Leisure Tourism & Announces Plans For 2017

Philadelphia's Tourism Marketing Group's Success In 2016 And Stories For 2017

At today’s VISIT PHILADELPHIA® New Year’s Breakfast, the destination marketing organization released record 2016 hotel numbers for Center City Philadelphia and announced upcoming marketing initiatives, including a new virtual-reality and 360-degree video and photo experience on visitphilly.com; new With Love, Philadelphia XOXO® ads for winter; year two for Philadelphia’s Historic District campaign; and a perks-packed, limited-time-only Visit Philly Overnight Hotel Package.

2016: A Record Year:
In 2016, Center City Philadelphia hotels are projected to have hit:

  • Record occupancy – 78%
    –3.2 million hotel room nights
  • Record leisure room nights – 1 million for the first time
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Jan 11 2017

Biggest, Best-Ever Version Of The Visit Philly Overnight Hotel Package Now Available

Package Includes Philadelphia Auto Show Tickets For Limited Time Only

VISIT PHILADELPHIA® announces a new perk for the in-demand Visit Philly Overnight Hotel Package Winter Getaway. Guests who book the package and stay at any of 38 Philadelphia hotels between January 28 and February 5, 2017 receive the bonuses listed below—plus two tickets to the Philadelphia Auto Show. This package, typically valued up to $228, jumps up to a $256 value with the Auto Show tickets. The standard winter package, available until March 19, 2017, includes:

  • Free hotel parking
  • Two untimed tickets to Jurassic World: The Exhibition at The Franklin Institute
  • Admission and ice skate rentals for two at
...
Nov 3 2016

Visit Philly Overnight Hotel Package Winter Getaway

This Season’s Package Is Bigger, Better & Perkier Than Ever

VISIT PHILADELPHIA®, the region’s official tourism marketing agency, announced an unprecedented version of its Visit Philly Overnight Hotel Package for winter. Redeemable from November 25, 2016 through March 19, 2017, the Visit Philly Overnight Hotel Package Winter Getaway is bookable online now at visitphilly.com/overnight and starts at $99 per night. The package, offered at 38 Center City hotels, is valued at up to $228 and includes:

  • Free hotel parking
  • Two untimed tickets to Jurassic World: The Exhibition, making its North American debut at The Franklin Institute
  • Admission and ice skate rentals for two at Blue Cross RiverRink
...
Jun 3 2016

Memorial Day Weekend Breaks Records For Center City Hotels

Crowds In Historic Philadelphia, Special Events & Exhibitions & Great Weather Played A Part

Center City hotels were full this Memorial Day weekend with both Saturday and Sunday seeing the highest occupancies for those nights in at least a decade.

Overall Weekend Hotel Occupancy:

  • Friday: 82.8% (+5% from 2015 when occupancy was at 78.5%, source: Smith Travel Research)
  • Saturday: 98.0% (+1.4% from 2015 when occupancy was at 96%, source: Smith Travel)
  • Sunday 93.4% (+21.1% from 2015 when occupancy was at 77%, source: Travel Click 2016)

“Memorial Day weekend is the start of the summer tourism season, and what a great one it was for Philadelphia thanks to so many factors in Historic Philadelphia and

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Mar 24 2016

New Season Means New Perks For The Visit Philly Overnight Hotel Package

Popular Package Now Includes Indego & PHLASH Bus Passes, Along With Free Hotel Parking

The Visit Philly Overnight Hotel Package has always included free hotel parking, but the popular offer now also comes with perks that make it easier to get around the city. For a limited time, package buyers will receive free passes for Indego, the City of Philadelphia’s bike-sharing program, and free tickets for the PHLASH downtown loop, making stops at more than 20 attractions in Center City. It is bookable at visitphilly.com/overnight.

“There is so much going on in Philadelphia during the warmer-weather months, and we want our visitors to be able to do as much of it as possible,”

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