Philadelphia and the Countryside - Press Room

All Releases (Newest First)

Jul 7 2014

African Fare Awakens Philadelphia's Palate

Authentic Dishes Around The City Allow Diners To Savor African Flavors

The growing popularity of culinary and travel shows have inspired Americans to explore the countries of their ancestral heritage and the cultural traditions of their neighbors. Philadelphia and The Countryside adds to this global sense of community with a number of pan-African restaurants, enabling epicureans to use their plate as a passport to dine across the Diaspora. Here’s a look:

West Philadelphia:

  • A local institution, Abyssinia is a hit with vegetarians and the meat-eaters in their lives. Authentic Eritrean/Ethiopian preparations of lentils, beans, chicken, beef and lamb dishes wonderfully mix and match with the bar’s assortment of beers.
Jul 7 2014

Philadelphia's Exceptional Collections

From Priceless Works Of Art To Literary Masterpieces, Some Of The World’s Most Amazing Collections Live In Philadelphia

Fascinated with fine art? Curious about cars? Want to know more about mummies? Visitors to Philadelphia can see dozens of collections large and small—from rare books to Renoir masterpieces to throwback toys—at some of city’s most renowned museums. The result of a penchant for collecting through Colonial, Victorian and more modern times, each one of the depositories listed below offers great artistic, historic and/or cultural value, and all are open to the public.

Artistic Wonders:

  • More than 200 galleries and 226,000 works comprise the Philadelphia Museum of Art (PMA), one of the largest museums in the United States. Inside
Jun 15 2014

Philly Restaurants Shine This Summer

Bright New Concepts Light Up The Region’s Dining Scene

Just when it seems like they’ve thought of everything, Philly chefs have gone and cooked up some brilliant new ideas. This summer brings a fresh batch of restaurants that exemplify the excitement and innovation of the regional dining scene. From a quick-service eatery specializing in sushi-esque burritos to a hearth-based bistro to the area’s first vegan bar to a completely gluten-free café, here’s a look at some of the newest additions:

Notable New Entrées:

  • Passyunk Avenue adds another fine dining establishment to its files with Townsend Wentz’s eponymous bistro Townsend. The Lacroix-trained chef’s modern French sensibilities shine in dishes
Jun 2 2014

VISIT PHILADELPHIA™ Encourages Visits To The "Towns Of The Philadelphia Countryside"

New Marketing Effort Connects Residents & Visitors To 15 Towns

VISIT PHILADELPHIA™ just made it easier to explore 15 quaint towns and neighborhoods in the five-county region. A new marketing effort, entitled Towns of the Philadelphia Countryside, reveals the treasures found throughout Bucks, Chester, Delaware, Montgomery and Philadelphia counties. The campaign encourages locals and visitors to explore the towns’ storied streets, boundless recreational opportunities, lush gardens, authentic historic sites, treasure-filled museums, buzzed-about restaurants, lauded wineries and breweries, independent shops and not-to-be-missed festivals. The program's main component is a highly visual and interactive towns section on, which serves as the call to action for advertising, public relations and social

May 27 2014

Landmark Sites Preserve African-American History In Philadelphia

Visitors discover the lives and accomplishments of African-American heroes in Philadelphia, where historic houses and museums recount their stories and celebrate their talents. Many game-changing artists, abolitionists, actors, academics and others have each left a mark here, enriching the experiences of generations that followed. Here are some places where visitors can connect with African-American icons in the places where they lived, worked or made history:

Historic Homes:

  • If the walls of the Johnson House Historic Site could talk, they would recount harrowing stories of runaway enslaved Africans who hid in the attic on their flight to freedom. Owned by
May 14 2014

Fact Sheet: Research & Measurement

How VISIT PHILADELPHIA™ Measures The Effectiveness Of Its Leisure-Marketing Efforts

Marketing. It’s what VISIT PHILADELPHIA™ has been doing since 1997 to build the region’s image and increase leisure tourism. How does the organization know that its efforts are working?

Here are five indicators of VISIT PHILADELPHIA’s marketing success:

1. Advertising Effectiveness

Research of consumers in key VISIT PHILADELPHIA advertising markets (New York; Washington, DC; Harrisburg; and Philadelphia DMA) found that every $1 spent on the With Love, Philadelphia XOXO® ad campaign generates $100 in direct visitor spending and $11 in state and local taxes. (Longwoods International)

2. Hotel Occupancy: Leisure Travel

  • Individual leisure travelers accounted for 924,000 Center City hotel
May 14 2014

Tourism: $10 Billion Industry In Philadelphia

VISIT PHILADELPHIA™ Annual Report Shows New Confidence & Record Numbers

Released today, the VISIT PHILADELPHIA™ annual report, titled Philadelphia’s New Confidence, demonstrates the importance of the tourism and travel industry—with $10 billion in economic impact, for starters.

“Greater Philadelphia’s travel industry enhances the quality of life for residents,” said Meryl Levitz, president and CEO of VISIT PHILADELPHIA. “Visitor spending generates taxes for our local and state governments, supports jobs for locals and results in destination attractors—museums, art, festivals, restaurants and parks—that we can enjoy all the time.”

2013 Numbers:

  • Greater Philadelphia welcomed 39 million day and overnight visitors.
  • Visitor spending in Greater Philadelphia:
    • Generated $10 billion in economic
May 2 2014

Use Your Vacation Days, Says Philly

3.2-Day Philadelphia Itinerary Encourages People To Take Back Their Paid Time Off

Inspired and appalled by a recent Oxford Economics study that found that 42% of Americans leave 3.2 vacation days on the table, VISIT PHILADELPHIA™ released a 3.2-day Philadelphia itinerary.

“It’s good for the economy, a person’s work life and their personal life,” said Meryl Levitz, president and CEO of VISIT PHILADELPHIA. “We believe in the power of travel, and we’re inviting people to use their extra vacation days in the greatest place we can think of—Philadelphia.”

“Philadelphia’s ‘3.2-day itinerary’ is a fun and innovative way to highlight an important cultural issue,” said Roger Dow, U.S. Travel Association president and

Apr 23 2014

African & African-American Artists Get Top Billing In Philadelphia

Area Art Institutions Honor Artistic Expression From Across The Diaspora

Among the many treasures that have contributed to Philadelphia’s reputation as one of the world’s great art centers are several collections that celebrate works by African and African-American artists. One of the first collectors to value artistic expression from across the Diaspora was Dr. Albert Barnes, a progressive thinker committed to showing the influence of African art on modern Western artists—a practice that’s evident in the unique wall ensembles he arranged at his famed Barnes Foundation. Today, his collection, along with those found in other institutions throughout the city, comprise a fascinating assemblage of cross-cultural art.

Here are a few

Apr 8 2014

Philly's Bottle Shops Boast Thousands Of Bottles Of Beer On The Wall

Beer Lovers Buy Craft Brews By The Bottle, In Growlers & In Mix-a-Six Packs

Craft beer is big business these days, particularly in Philadelphia, a serious beer town gaining accolades for its suds scene from notable publications like GQ, Draft magazine, Forbes, CNN Travel and others. So what makes the Philadelphia region’s beer scene so great? The bottle shops, for starters. These shops offer hundreds if not thousands of specialty beers to try individually and in “mix-a-six” format (that’s a six-pack of beer with six beers of the drinker’s choosing). What’s more, many of these shops fill growlers of draught beer to go and offer food to accompany the bountiful beer offerings.



In English

Mar 27 2014

La Primavera Florece Con Eventos Latinos En Filadelfia

El Gran Combo De Puerto Rico, El Legado De Roberto Clemente Y Una Semana De Gastronomía Mexicana Son Algunos De Los Eventos Que Se Avecinan

No hay necesidad de esperar el Mes de la Herencia Hispana para celebrar. Filadelfia reconoce la riqueza de la cultura hispana todo el año con coloridos festivales, música vibrante, exhibiciones poderosas y más.

Aquí un vistazo de lo que estará pasando esta primavera y verano:

Hasta octubre:

  • Por casi dos siglos, el béisbol ha trascendido diferencias culturales y ha unido a comunidades de minorías en su camino a entender los valores estadounidenses. Persiguiendo Sueños: Béisbol y convertirse en estadounidense, en exhibición en el Museo Nacional de Historia Judía, explora como el pasatiempo favorito de Estados Unidos ha ayudado a
Mar 19 2014

Philadelphia Jazz Makes History & Sweet Sounds

Jazz Clubs, Live Performances, Jam Sessions & Special Events Make Philly A Year-Round Destination For Jazz Music

As the birthplace or temporary home of such noted jazz figures as Billie Holiday, John Coltrane, Bessie Smith, Dizzy Gillespie and Charlie Parker, Philadelphia plays an important role in the history of the art form. But it’s not all about history. Concerts and events make the city a jazz hotspot even today. As acclaimed bassist Warren Oree said, “There’s another ‘Sound of Philadelphia’—the sound of Philadelphia’s jazz.” Here’s where people can hear it all year long:

Festivals & Events:

  • The third annual Center City Jazz Festival, which celebrates the past, present and future of jazz in Philadelphia, is
Mar 17 2014

VISIT PHILADELPHIA™ Unveils New Mobile Website

The Importance Of Mobile In Destination Marketing Is The Reason For A Revamped

This week, VISIT PHILADELPHIA™ launched a new mobile experience of its website,, the official visitor website for Greater Philadelphia. Mobile traffic to topped 3.1 million visits in 2013—a 325% increase over 2011, when mobile traffic accounted for 680,000 visits.

With the new, more adaptive design, users have access to 100% of from their mobile device—2,500 pages of content. So, what can they do?

  • Use their mobile mapping capabilities to find an attraction, restaurant, etc.
  • Reference the roundup of festivals to plan their weekend trips.
  • Find top dining picks from Philadelphia chefs.
  • Plan a themed trip with
Mar 13 2014

Steal This Magazine

Arrive Magazine Features A First-Time, 43-Page Special Section All About Philadelphia

VISIT PHILADELPHIA™ convened 27 of its partners for a special section in Arrive magazine. The 43-page spread in the March/April issue puts Philadelphia an arm’s length away from millions of travelers along Amtrak’s Northeast Corridor. The media value is worth $630,000.

“The magazine is packed with reasons why people should hit the rails and come to Greater Philadelphia this spring and summer,” said Meryl Levitz, president and CEO of VISIT PHILADELPHIA. “We’ve found transit magazines highly effective for Philadelphia—a region that enjoys tremendous accessibility.”

The entire Philadelphia spread is branded with With Love, Philadelphia XOXO®, and is at the

Mar 7 2014

VISIT PHILADELPHIA™ Launches Rocky Itinerary & Sweepstakes In Time For Beloved Boxer's Broadway Debut

Contest Entrants Have Chance To Win A Rocky-Themed Weekend In Philadelphia & New York

The official debut of Rocky Broadway in New York City on March 13 and the recent release of the Rocky Heavyweight collection of all six Rocky films gives fans of the beloved character Rocky Balboa the perfect excuse to re-explore the city the championship boxer called home, and VISIT PHILADELPHIA™ is making it easy for visitors to do just that. The Quintessential Rocky Tour of Philadelphia and the Ultimate Rocky Weekend Sweepstakes, both found at, encourage visitors to explore the city where the boxer lived, loved and trained.

“Nearly 40 years later, people are still enthusiastic fans of the

Feb 27 2014

Visit Philly Overnight Hotel Package: Perfect For A Gay-friendly Spring Escape

Best Part? Your Car Stays Free

Warmer, drier weather is near, a perfect excuse for winter-weary travelers to take advantage of the newly renamed and always affordable Visit Philly Overnight Hotel Package. The offer includes a two-night stay for any two consecutive nights of the week at 20 hotels, a welcome gift and free hotel parking (up to a $100 value at Center City hotels)—a hard-to-resist perk for those traveling from the Philadelphia suburbs, New Jersey, New York, Washington, DC and other nearby destinations. The package will be offered by hotels—based upon availability—all year long. Booking information is available at

Here are

Feb 26 2014

Visit Philadelphia Takes The Philly Message To Austin During The SXSW Festival

Event Sponsorship Aims To Influence Millennial Audience

Visit Philadelphia™ is again taking its message on the road to Austin during the popular South by Southwest (SXSW) festival with a sponsorship that will show off Philly to the influential millennial market. Happening on Thursday, March 13 at Cheer Up Charlie’s bar, Homesick Philly—part of the Death and Taxes East End event—will feature a Philly-branded stage, a beer garden serving Victory Brewing Company beer and a chance for festival-goers to win a trip to the Roots Picnic in Philadelphia and other prizes.

“Millennials are an important market for us,” said Meryl Levitz, president & CEO, Visit Philadelphia. “They

Feb 14 2014

Visit Philly Overnight Hotel Package: Perfect For A Spring Escape

Best Part? Your Car Stays Free

Warmer, drier weather is near, a perfect excuse for winter-weary travelers to take advantage of the newly renamed and always affordable Visit Philly Overnight Hotel Package. The offer includes a two-night stay for any two consecutive nights of the week at 20 hotels, a welcome gift and free hotel parking (up to a $100 value at Center City hotels)—a hard-to-resist perk for those traveling from the Philadelphia suburbs, New Jersey, New York, Washington, DC and other nearby destinations. The package will be offered by hotels—based upon availability—all year long. Booking information is available at

Here are

Feb 3 2014

Un Fin De Semana Película Inspirado En Los Filme De Rocky

Vive Un Fin De Semana En Filadelfia Siguiendo Los Pasos Del Boxeador

LOCACIONES: Center City, South Philadelphia e East Falls

TRANSPORTE: A pie, tranvía, taxi o automóvil

DURACIÓN: Dos noches y dos días

Después de cautivar los corazones de millones de aficionados al cine, Rocky Balboa está a punto de anotar un nocaut en Broadway. La producción musical de Rocky das Musical deleitó a los críticos en Hamburgo, Alemania, y ahora está cruzando el Atlántico, para traer a este personaje tan icónico de Filadelfia a Nueva York. La puesta en escena sigue muy de cerca la trama de la película original inspirando a los fans del boxeador a explorar su querida ciudad

Jan 31 2014

New Restaurants Heat Up Philadelphia's Dining Scene This Winter

On The Menu: Meaty Dishes, A French Restaurant Revival, Hispanic Food & More

There’s no such thing as winter hibernation for Philadelphia’s acclaimed dining scene. Local restaurateurs are busier than ever opening up new establishments. Among the options are carnivorous meals, French classics, Spanish-inflected eats and sweet treats to top it all off. Here’s a look at some of the most eagerly anticipated newcomers this season:

Recent Openings:

  • Top Chef Kevin Sbraga aims for second-time charm with The Fat Ham. The chef applies his ample talents to contemporary Southern cookin’ (hummus with boiled peanuts, country-fried lobster tail and macaroni and cheese with a barbecue potato chip crust) in a rustic-chic University City