Philadelphia and the Countryside - Press Room

All Releases (Newest First)

Aug 19 2014

The Votes Are In: Dancer On Art Museum Steps Wins VISIT PHILADELPHIA™ Photo Contest

Vikki Sloviter Of Wynnewood Snapped The Winning Photo, To Appear On A Phillyosophy Billboard This Fall

Philadelphia residents and fans have cast their votes and selected the winner of VISIT PHILADELPHIA’s Phillyosophy® billboard contest. The winning photo by Wynnewood’s Vikki Sloviter features a dancer on the top of the iconic Philadelphia Museum of Art steps. Sloviter’s photo will appear on I-95 billboard this fall.

“As a Philly native and lifelong supporter of the arts, especially ballet, I thought my photo of a dancer at the top of the Art Museum steps, with the iconic William Penn statue on City Hall in the background, would be a great way to welcome visitors to and help promote the

Aug 1 2014

Deal Alert: 19 Discount Ticket Offers Available At Philly Theaters For The Fall Season & Beyond

Walnut, Wilma, Kimmel, Curtis & Many Others Offer Free & Low-Cost Performances

The curtain will rise on the 2015 performing arts season in Philadelphia soon, and budget-conscious theater and music lovers have reason to rejoice thanks to the many low-cost tickets options available to them. The award-winning Wilma Theatre introduces its new WynTix program, which offers tickets to all productions for just $25 each. At the Curtis Institute of Music, up-and-coming classical music stars deliver free performances three nights a week. And each Thursday, the Greater Philadelphia Cultural Alliance continues to send out its popular FunSavers email, loaded with half-price tickets for the coming week’s shows and exhibitions.

Here are some money-saving

Aug 1 2014

20+ Lists You Didn't Know Philly Made This Year

Budget Travel, USA Today, Paste Magazine, AARP & The Huffington Post Think Philly Is Tops

So far this year, Philadelphia has appeared on many national best-of lists.

“This good press is a good example of the city’s momentum. It goes with the story that’s unfolding right now—the new restaurants, more outdoor dining, throngs of people on Independence Mall and all over the city, more people visiting and visiting for longer periods of time,” said Meryl Levitz, president and CEO of VISIT PHILADELPHIA™. “Philadelphia is a premier destination, and the place to be. VISIT PHILADELPHIA is happy to be the promotion agency for a city that over-delivers.”

Here’s just a sample of what people have been

Jul 30 2014

Philly's Hotel Bars: Check Out The Scene & The Happy Hours

The Sonesta’s Art Bar Joins Philadelphia’s Collection Of Stylish Hotel Bars

The Sonesta Philadelphia’s Art Bar opened in July 2014, joining the ranks of cool hotel bars in a city that knows its cool bars. With a stylish interior and an art program courtesy of The Center for Emerging Visual Artists, Art Bar welcomes guests with craft cocktails, beers and wines that complement its modern décor.

The Sonesta isn’t the only property raising the bar. It seems Philadelphia’s hotels are vying for the top bar scene, which means locals and out-of-towners win. On the menu: craft beers, fantastic wines, inventive drinks and delicious bites, plus distinguishing features (skyline views, outdoor dining,

Jul 22 2014

VISIT PHILADELPHIA™ Launches Summer Photo Contest

Contest Invites Shutterbugs To Be Part Of Phillyosophy Campaign

Have a great Philly photo, or think you can capture one? It could show up on a Phillyosophy® billboard on I-95 as part of a contest VISIT PHILADELPHIA™ is conducting to engage Philadelphia fans and give them a chance to show off the city they love.

From July 22 through August 3, shutterbugs can go to or, choose one of six Phillyosophy lines and then upload a photo of their own that goes well with the line of their choice. To select the finalists, VISIT PHILADELPHIA will choose the most compelling photos that pair best with the

Jul 7 2014

African Fare Awakens Philadelphia's Palate

Authentic Dishes Around The City Allow Diners To Savor African Flavors

The growing popularity of culinary and travel shows have inspired Americans to explore the countries of their ancestral heritage and the cultural traditions of their neighbors. Philadelphia and The Countryside adds to this global sense of community with a number of pan-African restaurants, enabling epicureans to use their plate as a passport to dine across the Diaspora. Here’s a look:

West Philadelphia:

  • A local institution, Abyssinia is a hit with vegetarians and the meat-eaters in their lives. Authentic Eritrean/Ethiopian preparations of lentils, beans, chicken, beef and lamb dishes wonderfully mix and match with the bar’s assortment of beers.
Jul 7 2014

Philadelphia's Exceptional Collections

From Priceless Works Of Art To Literary Masterpieces, Some Of The World’s Most Amazing Collections Live In Philadelphia

Fascinated with fine art? Curious about cars? Want to know more about mummies? Visitors to Philadelphia can see dozens of collections large and small—from rare books to Renoir masterpieces to throwback toys—at some of city’s most renowned museums. The result of a penchant for collecting through Colonial, Victorian and more modern times, each one of the depositories listed below offers great artistic, historic and/or cultural value, and all are open to the public.

Artistic Wonders:

  • More than 200 galleries and 226,000 works comprise the Philadelphia Museum of Art (PMA), one of the largest museums in the United States. Inside
Jun 15 2014

Philly Restaurants Shine This Summer

Bright New Concepts Light Up The Region’s Dining Scene

Just when it seems like they’ve thought of everything, Philly chefs have gone and cooked up some brilliant new ideas. This summer brings a fresh batch of restaurants that exemplify the excitement and innovation of the regional dining scene. From a quick-service eatery specializing in sushi-esque burritos to a hearth-based bistro to the area’s first vegan bar to a completely gluten-free café, here’s a look at some of the newest additions:

Notable New Entrées:

  • Passyunk Avenue adds another fine dining establishment to its files with Townsend Wentz’s eponymous bistro Townsend. The Lacroix-trained chef’s modern French sensibilities shine in dishes
Jun 2 2014

VISIT PHILADELPHIA™ Encourages Visits To The "Towns Of The Philadelphia Countryside"

New Marketing Effort Connects Residents & Visitors To 15 Towns

VISIT PHILADELPHIA™ just made it easier to explore 15 quaint towns and neighborhoods in the five-county region. A new marketing effort, entitled Towns of the Philadelphia Countryside, reveals the treasures found throughout Bucks, Chester, Delaware, Montgomery and Philadelphia counties. The campaign encourages locals and visitors to explore the towns’ storied streets, boundless recreational opportunities, lush gardens, authentic historic sites, treasure-filled museums, buzzed-about restaurants, lauded wineries and breweries, independent shops and not-to-be-missed festivals. The program's main component is a highly visual and interactive towns section on, which serves as the call to action for advertising, public relations and social

May 27 2014

Landmark Sites Preserve African-American History In Philadelphia

Visitors discover the lives and accomplishments of African-American heroes in Philadelphia, where historic houses and museums recount their stories and celebrate their talents. Many game-changing artists, abolitionists, actors, academics and others have each left a mark here, enriching the experiences of generations that followed. Here are some places where visitors can connect with African-American icons in the places where they lived, worked or made history:

Historic Homes:

  • If the walls of the Johnson House Historic Site could talk, they would recount harrowing stories of runaway enslaved Africans who hid in the attic on their flight to freedom. Owned by
May 14 2014

Fact Sheet: Research & Measurement

How VISIT PHILADELPHIA™ Measures The Effectiveness Of Its Leisure-Marketing Efforts

Marketing. It’s what VISIT PHILADELPHIA™ has been doing since 1997 to build the region’s image and increase leisure tourism. How does the organization know that its efforts are working?

Here are five indicators of VISIT PHILADELPHIA’s marketing success:

1. Advertising Effectiveness

Research of consumers in key VISIT PHILADELPHIA advertising markets (New York; Washington, DC; Harrisburg; and Philadelphia DMA) found that every $1 spent on the With Love, Philadelphia XOXO® ad campaign generates $100 in direct visitor spending and $11 in state and local taxes. (Longwoods International)

2. Hotel Occupancy: Leisure Travel

  • Individual leisure travelers accounted for 924,000 Center City hotel
May 14 2014

Tourism: $10 Billion Industry In Philadelphia

VISIT PHILADELPHIA™ Annual Report Shows New Confidence & Record Numbers

Released today, the VISIT PHILADELPHIA™ annual report, titled Philadelphia’s New Confidence, demonstrates the importance of the tourism and travel industry—with $10 billion in economic impact, for starters.

“Greater Philadelphia’s travel industry enhances the quality of life for residents,” said Meryl Levitz, president and CEO of VISIT PHILADELPHIA. “Visitor spending generates taxes for our local and state governments, supports jobs for locals and results in destination attractors—museums, art, festivals, restaurants and parks—that we can enjoy all the time.”

2013 Numbers:

  • Greater Philadelphia welcomed 39 million day and overnight visitors.
  • Visitor spending in Greater Philadelphia:
    • Generated $10 billion in economic
May 2 2014

Use Your Vacation Days, Says Philly

3.2-Day Philadelphia Itinerary Encourages People To Take Back Their Paid Time Off

Inspired and appalled by a recent Oxford Economics study that found that 42% of Americans leave 3.2 vacation days on the table, VISIT PHILADELPHIA™ released a 3.2-day Philadelphia itinerary.

“It’s good for the economy, a person’s work life and their personal life,” said Meryl Levitz, president and CEO of VISIT PHILADELPHIA. “We believe in the power of travel, and we’re inviting people to use their extra vacation days in the greatest place we can think of—Philadelphia.”

“Philadelphia’s ‘3.2-day itinerary’ is a fun and innovative way to highlight an important cultural issue,” said Roger Dow, U.S. Travel Association president and

Apr 23 2014

African & African-American Artists Get Top Billing In Philadelphia

Area Art Institutions Honor Artistic Expression From Across The Diaspora

Among the many treasures that have contributed to Philadelphia’s reputation as one of the world’s great art centers are several collections that celebrate works by African and African-American artists. One of the first collectors to value artistic expression from across the Diaspora was Dr. Albert Barnes, a progressive thinker committed to showing the influence of African art on modern Western artists—a practice that’s evident in the unique wall ensembles he arranged at his famed Barnes Foundation. Today, his collection, along with those found in other institutions throughout the city, comprise a fascinating assemblage of cross-cultural art.

Here are a few

Apr 8 2014

Philly's Bottle Shops Boast Thousands Of Bottles Of Beer On The Wall

Beer Lovers Buy Craft Brews By The Bottle, In Growlers & In Mix-a-Six Packs

Craft beer is big business these days, particularly in Philadelphia, a serious beer town gaining accolades for its suds scene from notable publications like GQ, Draft magazine, Forbes, CNN Travel and others. So what makes the Philadelphia region’s beer scene so great? The bottle shops, for starters. These shops offer hundreds if not thousands of specialty beers to try individually and in “mix-a-six” format (that’s a six-pack of beer with six beers of the drinker’s choosing). What’s more, many of these shops fill growlers of draught beer to go and offer food to accompany the bountiful beer offerings.



In English

Mar 27 2014

La Primavera Florece Con Eventos Latinos En Filadelfia

El Gran Combo De Puerto Rico, El Legado De Roberto Clemente Y Una Semana De Gastronomía Mexicana Son Algunos De Los Eventos Que Se Avecinan

No hay necesidad de esperar el Mes de la Herencia Hispana para celebrar. Filadelfia reconoce la riqueza de la cultura hispana todo el año con coloridos festivales, música vibrante, exhibiciones poderosas y más.

Aquí un vistazo de lo que estará pasando esta primavera y verano:

Hasta octubre:

  • Por casi dos siglos, el béisbol ha trascendido diferencias culturales y ha unido a comunidades de minorías en su camino a entender los valores estadounidenses. Persiguiendo Sueños: Béisbol y convertirse en estadounidense, en exhibición en el Museo Nacional de Historia Judía, explora como el pasatiempo favorito de Estados Unidos ha ayudado a
Mar 19 2014

Philadelphia Jazz Makes History & Sweet Sounds

Jazz Clubs, Live Performances, Jam Sessions & Special Events Make Philly A Year-Round Destination For Jazz Music

As the birthplace or temporary home of such noted jazz figures as Billie Holiday, John Coltrane, Bessie Smith, Dizzy Gillespie and Charlie Parker, Philadelphia plays an important role in the history of the art form. But it’s not all about history. Concerts and events make the city a jazz hotspot even today. As acclaimed bassist Warren Oree said, “There’s another ‘Sound of Philadelphia’—the sound of Philadelphia’s jazz.” Here’s where people can hear it all year long:

Festivals & Events:

  • The third annual Center City Jazz Festival, which celebrates the past, present and future of jazz in Philadelphia, is
Mar 17 2014

VISIT PHILADELPHIA™ Unveils New Mobile Website

The Importance Of Mobile In Destination Marketing Is The Reason For A Revamped

This week, VISIT PHILADELPHIA™ launched a new mobile experience of its website,, the official visitor website for Greater Philadelphia. Mobile traffic to topped 3.1 million visits in 2013—a 325% increase over 2011, when mobile traffic accounted for 680,000 visits.

With the new, more adaptive design, users have access to 100% of from their mobile device—2,500 pages of content. So, what can they do?

  • Use their mobile mapping capabilities to find an attraction, restaurant, etc.
  • Reference the roundup of festivals to plan their weekend trips.
  • Find top dining picks from Philadelphia chefs.
  • Plan a themed trip with
Mar 13 2014

Steal This Magazine

Arrive Magazine Features A First-Time, 43-Page Special Section All About Philadelphia

VISIT PHILADELPHIA™ convened 27 of its partners for a special section in Arrive magazine. The 43-page spread in the March/April issue puts Philadelphia an arm’s length away from millions of travelers along Amtrak’s Northeast Corridor. The media value is worth $630,000.

“The magazine is packed with reasons why people should hit the rails and come to Greater Philadelphia this spring and summer,” said Meryl Levitz, president and CEO of VISIT PHILADELPHIA. “We’ve found transit magazines highly effective for Philadelphia—a region that enjoys tremendous accessibility.”

The entire Philadelphia spread is branded with With Love, Philadelphia XOXO®, and is at the

Mar 7 2014

VISIT PHILADELPHIA™ Launches Rocky Itinerary & Sweepstakes In Time For Beloved Boxer's Broadway Debut

Contest Entrants Have Chance To Win A Rocky-Themed Weekend In Philadelphia & New York

The official debut of Rocky Broadway in New York City on March 13 and the recent release of the Rocky Heavyweight collection of all six Rocky films gives fans of the beloved character Rocky Balboa the perfect excuse to re-explore the city the championship boxer called home, and VISIT PHILADELPHIA™ is making it easy for visitors to do just that. The Quintessential Rocky Tour of Philadelphia and the Ultimate Rocky Weekend Sweepstakes, both found at, encourage visitors to explore the city where the boxer lived, loved and trained.

“Nearly 40 years later, people are still enthusiastic fans of the