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GPTMC Wins "Travel + Leisure" Social Media Award
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) announced today that it has received a Social Media in Travel & Tourism Award (SMITTY) from Travel + Leisure for its Visit Philly Twitter account, which currently has 45,000 followers. To win in the “Best Use Of A Social Media Platform” category, Philadelphia competed against hundreds of national and international destination marketing organizations and travel companies.
The SMITTYs—now in its second year—spotlight the travel industry’s most innovative and effective uses of social media that provide value to consumers in this new landscape. To celebrate the 28 winners, Travel + Leisure is hosting an...
Poll: Philly's Beer Scene Runneth Over
Inspired by Philly Beer Week, kicking off today, the Greater Philadelphia Tourism Marketing Corporation (GPTMC) polled the newly created Philly Friends opinion panel about the city’s beer scene. The findings are mouthwatering.
Question #1: What do you think makes Philly’s beer scene so impressive? (Select all that apply.)
- Beer-centric pubs & bars – 76%
- Quality breweries – 69%
- Beer gardens – 54%
- Philly Beer Week – 43%
- Bartenders who know their stuff – 37%
- Home-brewing scene – 19%
- Other – 7%
Question #2: What is your favorite place in Philadelphia to enjoy beer on a hot summer day?...
El Barrio Del Centro De Oro En Philly Está Lleno De Sabores Y Cultura Latina
El eje de la cultura y vida latina en Filadelfia es el Centro de Oro, casa de organizaciones internacionales sin fines de lucro, muchos negocios familiares de tercera y cuarta generación y descendientes de diferentes países latinoamericanos. Visitantes de este vivo enclave – a tan solo un corto viaje en taxi desde el centro de Filadelfia – pueden disfrutar de auténticos platillos caribeños en Isla Verde, encontrar inspiración en el trabajo de artistas puertorriqueños y latinos en Taller Puertorriqueño o sentir la pasión de un baile de flamenco en las clases de Raíces Culturales Latinoamericanas. He aquí algunas maneras de...
Record Visitation & Impact Numbers Underscore Importance Of Travel For Philadelphia
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) released its 2013 annual report, which reveals that the region welcomed a record 38.8 million domestic visitors in 2012. Those visitors generate economic impact and taxes for the region and support residents’ jobs. Titled The Evolution of a Destination and Its Marketing, the report also emphasizes the major changes in Philadelphia and in marketing since GPTMC began.
“Philadelphia is a better, more complex destination appealing to more types of travelers and more trip types,” said Meryl Levitz, president and CEO of GPTMC. “Gone are the days of one-size-fits-all marketing. Today, we use...
Visitphilly.com Enhances Its Hotel Search Engine
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) today announced a new hotel search engine for visitphilly.com: BookDirect. A product of JackRabbit Systems, the search engine:
- Gives consumers the opportunity to compare and shop for rates as always, but enables them to book accommodations on their preferred hotel’s website. That means they can secure the best available rate and build or use loyalty points.
- Makes it easier for visitors to find the hotel that best suits their needs thanks to a new map view and search results that are filtered by amenity, location, price and property.
“Experience tells us that...
What's New & Notable In Philly's Restaurant Scene This Spring?
Spring in Philadelphia means more than baseball and cherry blossoms: It also means brand-new BYOBs, gastropubs, a biergarten, a raw bar, a noodle bar and the list goes on. Among the crowd of culinary creators are a number of second, third and beyond acts by some of the region’s hottest restaurateurs. And, as is appropriate in the warm weather, there’s news on the ice cream front too. Here’s what’s cooking in Philly this spring:
- Northern European cuisine, including smoked fish, smørrebrød, bitterballen and lots of beets, get their day in the sun thanks to Chef Joncarl Lachman’s
The With Art Website Wins A Webby Award
The International Academy of Digital Arts and Sciences (IADAS) awarded the With Art Philadelphia™ website, found at withart.visitphilly.com, a Webby Award. Dubbed the “Internet’s highest honor” by The New York Times, the IADAS-sponsored awards honor online excellence around the world. A collaboration of GPTMC, the City of Philadelphia and more than a dozen other civic and cultural partners, the With Art site nabbed a recognition in the Association category. GPTMC worked with Northern Liberties-based web firm BlueCadet to create the site—complete with vibrant photography, renowned artworks, an interactive map, art itineraries, event and exhibit listings and more. It is...
Philadelphia's Quirky Attractions Pay Homage To The Unusual
For those visitors who like to stray off the beaten path, Philadelphia is bursting with attractions that pay homage to the unusual. The region boasts a slew of delightfully quirky spots, including a bench that seems to contradict the laws of sound, the country’s largest bug museum, an anatomical model made of a human nervous system and more. Here’s a look at some of the Philadelphia-area attractions that make the region just a little delightfully weird:
Collections Of A Natural Kind:
- There’s an unsettling site at the entrance to the bookstore at Drexel University College of Medicine’s East Falls
Get Out And Get Active In Philadelphia And The Countryside®
GORUCK CHALLENGE. For those adventure seekers who wish to recreate the experience of participating in urban military combat, this 15- to 20-mile overnight challenge sends teams across the city to navigate a course while wearing backpacks stuffed with bricks. The challenges are led by Green Berets, and a portion of every entry fee benefits the Green Beret Foundation. goruck.com
BLUE CROSS BROAD STREET RUN. The largest and one of the fastest 10-mile runs in the nation goes from North Philadelphia down the length of Broad Street to The Navy Yard to raise money for
See Philadelphia Artists In Action All Over Town
In many ways, art making is a spectator sport in Philadelphia, where hundreds of fledgling and established artists work in public view at collective spaces all over town. To spur and promote innovation, artists invite visitors to stop in to watch, learn and participate in order to add their own creative energy to the process. Here’s where art lovers can watch the artistic process take shape in Philly:
Art Makers In Action:
- The Center for Art in Wood celebrates one of the world’s most ancient artistic mediums by providing residencies for more than 100 international artists. Once a year,
Visit Philly Launches Guest Instagram & Pinterest Programs
Beginning this spring, the Greater Philadelphia Tourism Marketing Corporation (GPTMC) is handing over the reins of its popular Instagram and Pinterest accounts to residents charged with showing off their favorite Philly locations and made-in-Philly items. The project calls on locals—influential photographers, prolific social media users and experts in their fields—to promote new sides of Philadelphia to Visit Philly’s more than 340,000 fans and followers:
- Visit Philly Guest Instagram Program
After a successful Guest Instagram pilot program with local photographer Dave Maialetti, GPTMC is expanding the program to spotlight 14 visitor-ready areas surrounding Center City that are part of the new...
What's Blooming In Philadelphia's Public Gardens This Spring
This spring, the Philadelphia region’s gardens and arboretums are marking the warmer-weather season with a city-wide festival that celebrates the delicate cherry blossom, big bugs sculpted from fallen trees at Morris Arboretum, new behind-the-scenes tours at Longwood Gardens and plenty of beautiful blooms at gardens all across the region. Here’s a look at what’s in bloom:
- More than just flora and fauna have sprung to life at Chestnut Hill’s Morris Arboretum of the University of Pennsylvania. Eleven Big Bugs, the creation of Long Island sculptor David Rogers, dot the grounds of the arboretum through August 31. Made
GPTMC Launches Philadelphia Neighborhoods Campaign
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) today announced the launch of a new campaign—Philadelphia Neighborhoods—that spotlights 14 of the personality-packed areas surrounding Center City. The campaign encourages locals and visitors to explore the neighborhoods’ storied streets, buzzed-about restaurants, emerging art galleries, independent shops, intimate music venues, plentiful parks and annual festivals. Components include a highly visual and compelling neighborhood section on visitphilly.com/neighborhoods, strong social media programs and promotions, extensive press outreach and research. The campaign is supported in great part by the William Penn Foundation.
“Philadelphia is a city of neighborhoods, each with its own distinct personality and...
GPTMC Lanza La Campaña "Philadelphia Neighborhoods"
La Corporación de Mercadeo del Turismo en la Zona Metropolitana de Filadelfia o GPTMC (Greater Philadelphia Tourism Marketing Corporation) anunció hoy el lanzamiento de una nueva campaña—Philadelphia Neighborhoods—que le da proyección a 14 vecindarios que rodean el centro de la ciudad (Center City). La campaña insta a locales y visitantes a explorar las historias de las calles de estos vecindarios, hablar de los restaurantes, galerías de arte, tiendas independientes, lugares íntimos de música, parques y festivales anuales. Los componentes incluyen una sección muy visual y completa en visitphilly.com/neighborhoods, programas y promociones usando redes sociales, amplia difusión de prensa e...
Hands-On Family Fun Abounds In Philly This Summer & Beyond
When the Philadelphia Zoo launches its brand new KidZooU this spring, kids and their families can study wildlife like scientists, learn more about conservation and explore a brand new habitat. And when the Benjamin Franklin Museum opens its doors, children can explore the Founding Father’s life with the help of Skuggs the Squirrel and plenty of hands-on components. Couple these adventures with a troll through the tree houses at Longwood Gardens and a shark-touching expedition at the Adventure Aquarium, and it’s easy to see that Philadelphia provides an educational playground for its youngest visitors. Here are some of the area’s...
La Diversión Familiar Abunda En Filadelfia Este Verano Y Más Allá
Cuando el Zoológico de Filadelfia inaugure su nuevo KidZooU esta primavera, los chicos y sus familias podrán estudiar la fauna y la flora como los científicos, aprender más sobre conservación y explorar un hábitat totalmente nuevo. Y cuando el Benjamin Franklin Museum (Museo de Benjamin Franklin) abra sus puertas, los niños podrán explorar la vida del padre fundador con la ayuda de la Ardilla Skuggs y muchos componentes prácticos. Combine estas aventuras con un paseo por las casas en los árboles en Longwood Gardens y una expedición para tocar tiburones en el Adventure Aquarium, y es fácil ver que Filadelfia...
Philadelphia's Neighborhoods: Distinct, Authentic & Packed With Personality
Long considered one of the toniest neighborhoods in the city, Rittenhouse Square isn’t just an enviable address. Along its sidewalks—many of which boast seating for alfresco dining and drinking—residents and visitors find high-end stores; locally owned boutiques; beer, wine and cocktail bars; and restaurants of all kinds. The one-block Rittenhouse Square is more popular with sunbathers, readers, families, artists and even dogs than city founder William Penn ever could have imagined. With a number of hotels also in the area, this neighborhood remains an out-of-towner favorite.
Midtown Village/Avenue of the Arts:
Other neighborhoods converge here, but
Philadelphia Supplement In US Airways Magazine Takes Flight In March
Beginning this morning, an 85-page, Philadelphia-branded feature will appear in US Airways magazine, tucked in the seatbacks of every plane and available to six million domestic and international flyers throughout the month of March. The Greater Philadelphia Tourism Marketing Corporation (GPTMC) worked with the Greater Philadelphia Cultural Alliance, Pace Communications and nearly 70 area hotels, attractions, shops, events, universities, hospitals and major corporations to compile this comprehensive and inspired story about what Philadelphia means to visitors, residents and businesses.
Featuring a stunning cover photo of the Benjamin Franklin Parkway taken for GPTMC by local photographer Bob Krist, the March installment...
What's New For Visit Philly's Social Media Properties?
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) maintains a strong social media presence, and here are three new reasons the Visit Philly accounts continue to engage and activate its more than 321,000 fans and followers:
- Philly’s All a-Twitter
Philadelphia landed in the number five spot among the 10 most popular U.S. cities on Twitter, ranked by the number of followers of cities’ official tourism Twitter accounts. The report, compiled by SkiftSocial, a company that measures social data of travel companies, found that during a two-week period, Portland and Philadelphia were the most responsive to people via Twitter. Travel Portland enlists...
British Philly Takes The Biscuit
Anglophiles rejoice: Brilliant!: The 2013 PHS Flower Show will be on view at the Pennsylvania Convention Center from March 2-10, 2013, and the best of Britain doesn’t end with the show’s exquisite themed garden displays, on view for two full weekends for the first time ever. English culture remains alive and well across the Philadelphia region, with historic sites, top-notch museum collections, pubs, tearooms, theaters and sporting events. This season makes the perfect time to explore Philly’s British treasures, and the following are just a few places to start:
Ace Sights: History & Art:
- Independence National Historical Park –