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Fact Sheet: With Art Philadelphia™ Advertising Campaign
CAMPAIGN NAME: With Art Philadelphia™
TAGLINE: Curate Your Own Experience
CAMPAIGN OVERVIEW & CREATIVE CONCEPT: Philadelphia’s first-ever coordinated and sustained visual arts marketing initiative, With Art Philadelphia aims to position the city as a top arts destination and draw more visitors to see and explore the vast and varied arts scene.
The series of advertisements describes a variety of ideal art-focused days and nights in Philadelphia and encourages visitors to take advantage of the many art offerings available within close proximity of one another. Each ad poses the question: How do you curate the most artistic mile in the country?
...New Marketing Campaign—With Art Philadelphia™—Launches To Promote The Visual Arts
City Of Philadelphia, GPTMC & 14 Organizations Team Up For First-Of-Its-Kind Partnership
Just in time for the opening of the Barnes Foundation’s Philadelphia campus on the Benjamin Franklin Parkway, the City of Philadelphia, the Greater Philadelphia Tourism Marketing Corporation (GPTMC) and 14 other civic and cultural partners today launched the city’s first-ever coordinated and sustained visual arts marketing campaign called With Art Philadelphia™. The two-year, $2 million (to date) campaign aims to leverage the energy of the Barnes Foundation opening in order to generate sustained attention on one of the world’s great art destinations, draw new and engaged audiences and spur overnight stays from visitors worldwide. With Art encourages visitors to curate
...GPTMC Announces New Vice President Of Communications, Paula Butler
After Six Years, Butler Returns To Philadelphia & GPTMC
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) has welcomed Paula Butler as its new vice president of communications. In this role, Butler is responsible for development of GPTMC’s communication strategy and leading a team of communications professionals to promote Philadelphia as a leisure destination and to enhance Greater Philadelphia’s brand reputation. In addition to the day-to-day communications function, Butler will lead the team in media relations, content development and social media to keep Philadelphia in the news and top-of-mind.
A native of the Philadelphia region, Butler was GPTMC’s first vice president of communications in the organization’s early years, from 1999-2006,
...Three New Ways For Gay & Lesbian Travelers To Plan Their Philly Trips
New Content On Foursquare, Foodspotting & Pinterest Shows Off City’s Best LGBT Spots
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) recently debuted content on Foursquare, Foodspotting and Pinterest for LGBT travelers planning a trip to Philadelphia or residents who want to get to know their city better. On the various social media apps, those with an interest in Philadelphia’s gay-friendly offerings can get the scoop on must-try restaurants, popular bars, top shops and more.
- Foursquare Lists: These new curated guides give LGBT visitors the scoop on how to eat and drink their way through Philly:
- Gayborhood Grub: Though small, the Gayborhood contains a burgeoning food scene full of delicious options. Readers will
New Philly Tourism Twitter Account Is Members-Only (Media)
Follow @VisitPhillyPR For News, Photos, Videos & Story Ideas
Today, the Greater Philadelphia Tourism Marketing Corporation (GPTMC) officially launched a new Twitter account that’s just for members of the media—@VisitPhillyPR. In fact, it’s the organization’s only private account, ensuring exclusive access to the news information. @VisitPhilly remains GPTMC’s general consumer Twitter account.
Through the new account, GPTMC communicates with media by distributing story ideas, news about campaigns, photos and videos. The journalists who follow @VisitPhillyPR will be the first to know about news such as GPTMC’s 101-day video series, the top 10 food trends for 2012, campaign announcements and up-to-date industry and destination information.
Watch the one-minute
...Brand USA Names GPTMC VP To Its Marketing Advisory Group
Brand USA Marks The United States’ First International Tourism Marketing Campaign
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) and Brand USA announced today that GPTMC’s vice president of advertising and strategic alliances, Sharon Rossi, will be one of 25 experienced marketing professionals on the Brand USA marketing advisory group, effective immediately. The advisory group, which also includes representatives from destinations such as Florida and Las Vegas, will provide counsel and advice for the country’s first international marketing campaign. Brand USA will announce details of the campaign in April at U.S. Travel Association’s International Pow Wow conference.
About Brand USA:
In fall 2011, Brand USA, the public-private partnership established by Congress
Five Things Happening With Visit Philly's Social Media
Philly 101 Videos, Pinterest, Foursquare Lists, New Foodspotting Guides & 200,000 Fans
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) is taking strides to further develop its social media, breaking into the newest and most effective platforms and continuing to refine its current properties. The organization embraced social media early on, and today, GPTMC is a recognized leader in the travel industry, with awards and conference presentations to prove it. Just last month, GPTMC ran a hugely successful Facebook contest, 29 Nights of Dates, which ended with 53,000 entries and 12,000 new fans. Here’s the newest social media news from GPTMC, known as Visit Philly to its more than 200,000 social media fans
...GPTMC's Most Successful Contest Ends With 29 Winners And $13,000 In Prizes
29 Nights Of Dates Grand Prize Winner Drives Off In A Red Vespa
Today, the Greater Philadelphia Tourism Marketing Corporation (GPTMC) announced that Joanne Griffonetti of Philadelphia won the 29 Nights of Dates contest grand prize—a red Vespa with two With Love, Philadelphia XOXO® helmets. The month-long sweepstakes generated 53,672 entrants from all over the country, plus 12,052 new Visit Philly Facebook fans and 4,786 new monthly email subscribers. On average, 1,850 people per day entered to win the daily changing 29 dates, which included packages of attraction tickets, restaurant gift cards, tours, hotel stays and even a hot air balloon ride.
A component of GPTMC’s popular With Love campaign, which has been
...Philadelphia's National Influence Is On The Rise
Frommer’s, Brand USA, U.S. Travel Association And Industry Conferences Recognize GPTMC And With Love
Recently, there have been four indicators that Philadelphia’s national influence is on the rise. Here they are:
1. Frommer’s Names GPTMC A Top 15:
GPTMC’s latest high-profile accolade came from Frommer’s, which names With Love, Philadelphia XOXO® in its online article “Tourism Slogans: 15 Favorite Phrases.” The list also includes such notable campaigns as I Love New York® and Virginia Is for Lovers®, as well as international destinations including Bangladesh, the Philippines and South Africa.
2. Philadelphia: The Case Study:
The U.S. Travel Association continues to cite Philadelphia as a case study proving the importance of tourism
uwishunu.com, Philly's Insider Blog, Launches "Philly 101" Video Series
Videos Feature 101 Residents Sharing Their Favorite Philly Finds
On March 15, the Greater Philadelphia Tourism Marketing Corporation’s (GPTMC) uwishunu.com will launch Philly 101, a daily video series starring 101 residents who share their Philly tips and insights (ones that you wish you knew) in about 60 seconds. When all 101 minutes are completed, Philly 101 will be a must-see movie—made by and starring in-the-know Philadelphians—that people can watch anytime and from anywhere.
People & Places:
The videos star 101 different Philadelphians, sharing the real deal about their city. The authentic voices range from Chef Michael Solomonov of Zahav and Federal Donuts and Bill Covaleski, founder and CEO