Philadelphia and the Countryside - Press Room

Releases: Expanded View

May 24 2016

Fact Sheet: Historic Philadelphia Campaign

CAMPAIGN NAME: Historic Philadelphia

CAMPAIGN GOALS:

  • Increase visitation in and around Historic Philadelphia
  • Increase engagement among those who visit the area, so they will stay overnight, do more and spend more

DURATION: May 2016 through 2017

NEIGHBORHOODS &
BOUNDARIES:

The campaign redefines and renames Historic Philadelphia, an area that runs from the Delaware River to 7th Street and from Vine to Lombard Streets—Philadelphia’s original city. It encompasses the following areas:

  • Delaware River waterfront
  • Old City
  • Society Hill
  • Independence National Historical Park

BUDGET: $2 million

FUNDERS:

  • H. F. (Gerry) Lenfest
  • Commonwealth of Pennsylvania’s Department of Community and Economic Development

PROJECT LEADERS:

  • Drexel University’s Center for Cultural Partnerships
  • VISIT PHILADELPHIA®

PROGRAM ELEMENTS:

  • Enhanced Programming: Increased Historic Philadelphia, Inc. programming to include additional Once Upon a Nation storytelling benches; Colonial Kids’ Quest Puppet Show; History Maker programs, featuring George and Martha Washington, Thomas Jefferson and John Adams; Colonial crafting and gaming; and new re-enactments that invite visitor participation
  • Historic Philadelphia Trail: A 24-stop guide to the area’s essential historic and cultural sites and attractions, available on visitphilly.com and in the Where magazine map
  • Where Map: A special 10-panel section in the Where magazine map, available at hotels, the Independence Visitor Center and attractions
  • Historic Philadelphia Pass: Two-day pass to be sold for $18 (a $37 value) at the Independence Visitor Center that includes admission to the National Constitution Center, Christ Church Burial Ground, Betsy Ross House and rides on the Philly PHLASH downtown loop

HISTORIC PHILADELPHIA
TRAIL LOCATIONS:

* Indicates National Park Service site

  • Independence Visitor Center*
  • Liberty Bell Center*
  • Independence Hall & Congress Hall*
  • The President’s House: Freedom & Slavery in the Making of a New Nation*
  • National Museum of American Jewish History
  • National Constitution Center
  • Betsy Ross House
  • The African American Museum in Philadelphia
  • Franklin Square
  • Museum of the American Revolution (to come in 2017)
  • Carpenters’ Hall
  • American Philosophical Society
  • Benjamin Franklin Museum/Franklin Court/Franklin Print Shop*
  • Second Bank of the U.S. & First Bank of the U.S. (First Bank not open to the public but a site of architectural interest)*
  • Christ Church & Christ Church Burial Ground, home to Ben Franklin’s grave
  • Elfreth’s Alley
  • Independence Seaport Museum, including the Cruiser Olympia and
    Submarine Becuna
  • Penn’s Landing (Spruce Street Harbor Park, Blue Cross RiverRink Winterfest and Summerfest, Race Street Pier)
  • Philadelphia History Museum at the Atwater Kent
  • Declaration House*
  • Mother Bethel and Richard Allen Museum
  • Powel House & Physick House
  • National Liberty Museum
  • Washington Square*

HASHTAG: #historicphilly

KEY VISITOR STATS:

  • Average Number of Visitors to Independence National Historical Park, 2011-2015: 3.73 million (Source: NPS)
  • Amount Spent by Visitors to INHP, 2015: $247 million
  • Average Visitor Spending in 2014:
    • $164 for all visitors in the five-county region
    • $296 for overnight visitors
    • $75 for day visitors (Source: Tourism Economics)

In spring 2016, Drexel University and VISIT PHILADELPHIA® launched a new campaign—Historic Philadelphia—to celebrate America’s most historic square mile in the country’s first World Heritage City, as designated by the Organization of World Heritage Cities. Focusing on the attractions and neighborhoods of Old City, Society Hill and the Delaware River Waterfront, the campaign celebrates Philadelphia’s incomparable place in early American history and the vibrant original city neighborhoods.

Between Memorial Day and Labor Day weekends, visitors can engage with costumed history makers, hear stories of the real people of independence and take part in colonial reenactments. And every day of the year, they can tour, shop, dine and drink in the area just like the founding fathers and mothers once did. For more information about all there is to see and do in Historic Philadelphia, go to visitphilly.com and uwishunu.com.

Contact(s):
  • E-mail

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