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May 14 2007

Greater Philadelphia Tourism Marketing Corporation (GPTMC) Celebrates National Tourism Week, May 12-20, 2007

GPTMC Presents Latest Leisure Tourism Trends, Launches Tut Treasure Trail, Debuts a New Podcast Tour and More

Both business and pleasure are on the agenda for the Greater Philadelphia Tourism Marketing Corporation (GPTMC) during National Tourism Week (May 12-20), an annual Travel Industry Association of America commemoration themed “Travel & Tourism: America’s Front Door” for 2007.

GPTMC kicked off the week on May 12 with the launch of the King Tut Treasure Tour and the debut of the Egypt-a-Delphia sand city at Franklin Square. The National Tourism Week recognition continues on May 15 when GPTMC presents its annual report to the regional hospitality community, entitled Tourism 2007: Report to the Industry. In addition, GPTMC will debut a new podcast called Keepin’ The Faith on and launch, a weekly bulletin featuring news, personality profiles and tips for enjoying Philadelphia’s great outdoors.

King Tut Treasure Tour:
The King Tut Treasure Tour, a geocaching trail and scavenger hunt connecting 12 Egyptian-themed sites in the city, is just one component of the city’s “Go Golden” celebration in honor of the Boy King. Available for play from May 12 through September 30, 2007, the last day of the Tutankhamun and the Golden Age of the Pharaohs exhibition, presented by Mellon Financial Corporation, at The Franklin Institute, the scavenger hunt takes players on a search for hidden boxes (caches) placed throughout the city. At the final stop, Franklin Square, where a walk-through sand sculpture of an Egyptian scene has been erected, players can present their fully stamped brochure to receive a small prize.

Report to the Industry:
To show the impact tourism has on the city and state, GPTMC will convene members of the local and regional hospitality industry on May 15 to present its annual report. Themed “Marketing Gets Personal,” this year’s report focuses on the personalization of GPTMC’s marketing efforts and reveals the latest statistics on regional leisure tourism. GPTMC is currently running nine different marketing campaigns to get its message to potential visitors. The event, sponsored by Bank of America, begins at 5:30 p.m. at the Hyatt Regency Philadelphia at Penn’s Landing.

New Podcast Tour:
The history of Philadelphia’s faithful is summed up in Keepin’ The Faith, the latest podcast tour on The tour is the seventh addition to a new site created by GPTMC and funded by The Pew Charitable Trusts, featuring free dynamically mapped and completely customizable sound-seeing tours of the city. Each of the eight segments on Keepin’ The Faith focuses on Philadelphia congregants, religious leaders and houses of worship that tell the inside story on the city’s religious culture, from past to present.

Boundless Philadelphia™:
Year two of GPTMC’s outdoor campaign gets underway with the debut of, a weekly bulletin that features news about upcoming events, interesting people and tips on enjoying and caring for Philadelphia’s great outdoors. The $1.7 million marketing initiative, known as Boundless Philadelphia™, promotes the quality and quantity of the Philadelphia region’s natural assets and outdoor experiences. The new bulletin will make it easy for outdoor enthusiasts to plan their adventures with the most up-to-date information on outdoor events and activities, including, hiking, biking, paddling, running and more.

The Greater Philadelphia Tourism Marketing Corporation (GPTMC) builds the region’s economy and image through destination marketing to increase the number of visitors, the number of nights they stay and the number of things they do in the five-county region. For more information about travel to Philadelphia, visit or call the Independence Visitor Center, located in Independence National Historical Park, at (800) 537-7676.

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