Releases: Expanded View
Five New Reasons To Connect With Visit Philly's Social Media
Partnership With Google, LGBT Facebook Promotion & Instagram Accounts Keep Fans Engaged
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) continues to aggressively develop its social media initiatives, breaking into the newest and most effective platforms and continuing to refine its current properties. Recent developments include a uwishunu.com feed for Google Field Trip, a fun Visit Gay Philly Facebook promotion and new Instagram accounts.
“GPTMC embraced social media early on, and we continue to adapt and grow with it as new technologies are introduced,” says Meryl Levitz, president and CEO, GPTMC. “Best of all, we’re seeing that our social media fans are acting on what they read. In fact, in a recent survey of 1,000 fans and followers, 73% of respondents said they attended an event or visited an attraction they learned about through one of our social media properties.”
Here’s the newest social media news from GPTMC, known as Visit Philly to its more than 291,000 social media fans and followers:
- Google Field Trip
Uwishunu.com, the go-to blog for everything fun and exciting happening in Philadelphia, has teamed up with Google as a local content partner for the brand new Google Field Trip, a location-based app that uses a person’s location to deliver content and insider information about points of interest in the immediate vicinity. Google chose uwishunu.com as the local content provider for Philadelphia because of the blog’s unique insight on the city’s museums, attractions, parks, theaters, restaurants, hotels and more. Right now the Field Trip app is only available on Android, but it’s coming soon to iPhones.
- Visit Gay Philly Facebook Promotion
Through November 15, facebook.com/visitgayphilly is helping LGBT visitors figure out which Philadelphia neighborhood best suits them and giving them a chance to win a weekend stay in Philadelphia, including tickets to a Lady Gaga concert, an overnight at the new Hotel Monaco Philadelphia and a $100 gift card for a meal at Valanni. The fun Facebook-based quiz asks questions about participant’s dining, shopping and nightlife preferences and then determines which of five Philly neighborhoods—the Gayborhood, Old City, Rittenhouse Square/Benjamin Franklin Parkway, East Passyunk and New Hope—meshes best with their mood.
- Instagram Accounts
GPTMC continues to demonstrate its social media savvy with the introduction of two presences on photo-sharing app Instagram. The Uwishunu Instagram account shows on-the-scene images of Philadelphia events that are featured on the blog. And the Visit Philly Instagram account features day-in-the-Philadelphia-life photos and will soon feature local photographer submissions, an insider look at city neighborhoods, along with contests and promotions.
- New On Pinterest…Philadelphia Weddings And Day Trips
Last month, GPTMC’s Visit Philly account ranked in the top 10 of destination-marketing organizations on Pinterest in terms of followers. Since its launch in March, Visit Philly has curated 19 themed boards—essentially, pin boards that act like the ones people use in their homes and offices, except they’re online. The newest board, Save the Date: Philly Weddings, captures the attention of the hugely active bridal market that constantly turns to Pinterest for inspiration. GPTMC shows the strength of its partnerships with another new board, Philadelphia and The Countryside®, a collaborative board with pins from Visit PA and Visit Bucks County, which shows easy day trips from Philadelphia.
- High Culture And Pop Culture On Foursquare
Visit Philly helps visitors while they’re here with Foursquare lists, curated guides of places visitors should know about. The newest of Visit Philly’s 22 lists gives a range of experiences: the Check In to a Masterpiece list highlights 12 artworks from six Philadelphia cultural institutions, while the It’s Always Sunny in Philadelphia Itinerary list brings visitors to 16 Philadelphia locations where the Always Sunny Gang would hang out.
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) makes Philadelphia and The Countryside® a premier destination through marketing and image building that increases business and promotes the region’s vitality.
For more information about travel to Philadelphia, visit visitphilly.com or uwishunu.com, where you can build itineraries; search event calendars; see photos and videos; view interactive maps; sign up for newsletters; listen to HearPhilly, an online radio station about what to see and do in the region; book hotel reservations and more. Or, call the Independence Visitor Center, located in Historic Philadelphia, at (800) 537-7676.
- Caroline Bean, (215) 599-7433
On January 1, 2014, the Mummers will make their 114th march up Broad Street in the city’s annual New Year’s Day parade, a spectacle that’s in full view in Visit Philadelphia’s Behind the Sequins: Showtime for the Philadelphia Mummers video series. Six free-standing videos tell the Mummers’ story through the people who make the costumes, choreograph the routines, build the sets and march in the parade.
There are two components to the day-long parade, much of which is documented in the 90-second videos: a festive march up Broad Street that begins in South Philadelphia and ends at City Hall...
The Greater Philadelphia Tourism Marketing Corporation (GPTMC), the region’s official destination marketing organization, today announced its new name: Visit Philadelphia™.
“The name Visit Philadelphia™ focuses on the relationship between our destination and the visitor. It’s a strong call to action that tells people exactly what we want them to do—visit Philadelphia,” said Meryl Levitz, president and CEO of the newly renamed company. “Visit Philadelphia™ is also more in line with one of our strongest assets, visitphilly.com. And, it is increasingly how people are referring to us.”
The name has been in the works since 2010, when the organization launched...
Although the U.S. federal government shutdown has temporarily closed some of Philadelphia’s most popular visitor sites, including the Liberty Bell and Independence Hall, many of the region’s museums, attractions and parks remain open and eager to welcome visitors. Even the Liberty Bell, although closed, can be easily viewed through a glass window on the Chestnut Street side. And while the Independence Visitor Center on Independence mall is also closed, a temporary visitor center has popped up in the Historic Philadelphia Welcome Center at 6th and Chestnut Streets. For updates on openings and closings, go to visitphilly.com or follow Visit...
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) and its partners are extending the With Art Philadelphia™ collaborative campaign to a third year, starting this fall. This decision follows two years of successfully showcasing Philadelphia’s impressive visual arts scene and establishing Philadelphia as a destination for art. The theme for year three will be “A visit to Philadelphia is better with art.”
“People are getting it: If you want to experience art, you should be in Philadelphia, and that’s the message we’ll keep promoting in year three,” said Meryl Levitz, president and CEO of GPTMC. “They come to see treasures by...
To celebrate the 10th anniversary of its award-winning Philadelphia – Get Your History Straight and Your Nightlife Gay® campaign, the Greater Philadelphia Tourism Marketing Corporation (GPTMC) is set to release its second commercial geared toward the LGBT traveler. In 2004, GPTMC produced the first TV commercial by a U.S. destination for the LGBT travel market.
“Ten years ago, Philadelphia was proud to officially ‘come out’ as a gay-friendly destination when we invited LGBT travelers to visit,” said Meryl Levitz, president and CEO of GPTMC. “With our new commercial, we’re going beyond our history roots and reiterating our invitation, celebrating both...
Inspired by the new Benjamin Franklin Museum, opening on Saturday, August 24, 2013, the Greater Philadelphia Tourism Marketing Corporation (GPTMC) polled their Philly Friends opinion panel about the city’s favorite Founding Father.
Question 1: What is Ben Franklin's most admirable trait? (sample size: 112)
- His Inventiveness, 40.2%
- His Love of Beer, 17.9%
- His Wit, 17.0%
- His Diplomatic Skills, 14.3%
- His Clever Writing, 9.8%
- His Fashion Sense, 0.9%
Question 2: Of all of Ben Franklin's inventions, which is your favorite? (sample size: 112)
- Bifocals, 42.0%
- Lightning Rod, 19.6%
- Long Arm (used for reaching things on high shelves), 10.7%
- Franklin Stove (furnace
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) continues to innovate with the image-building photo-sharing app Instagram. Here are two new ways the Visit Philly Instagram account engages its 5,700 followers:
- Philadelphia Public Art Photo Contest: Beginning on August 22, 10 people have the chance to win a membership to one of Philadelphia’s cultural institutions or an art-filled Philadelphia getaway by snapping a photo of public art—murals, sculptures, gardens or paintings in museums and galleries—in the Philadelphia region. Part of the With Art Philadelphia™ campaign, the contest encourages user-generated photography of Philadelphia’s abundant arts scene. To submit, users upload an
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) announced today that it has received a Social Media in Travel & Tourism Award (SMITTY) from Travel + Leisure for its Visit Philly Twitter account, which currently has 45,000 followers. To win in the “Best Use Of A Social Media Platform” category, Philadelphia competed against hundreds of national and international destination marketing organizations and travel companies.
The SMITTYs—now in its second year—spotlight the travel industry’s most innovative and effective uses of social media that provide value to consumers in this new landscape. To celebrate the 28 winners, Travel + Leisure is hosting an...
Inspired by Philly Beer Week, kicking off today, the Greater Philadelphia Tourism Marketing Corporation (GPTMC) polled the newly created Philly Friends opinion panel about the city’s beer scene. The findings are mouthwatering.
Question #1: What do you think makes Philly’s beer scene so impressive? (Select all that apply.)
- Beer-centric pubs & bars – 76%
- Quality breweries – 69%
- Beer gardens – 54%
- Philly Beer Week – 43%
- Bartenders who know their stuff – 37%
- Home-brewing scene – 19%
- Other – 7%
Question #2: What is your favorite place in Philadelphia to enjoy beer on a hot summer day?...
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) today announced a new hotel search engine for visitphilly.com: BookDirect. A product of JackRabbit Systems, the search engine:
- Gives consumers the opportunity to compare and shop for rates as always, but enables them to book accommodations on their preferred hotel’s website. That means they can secure the best available rate and build or use loyalty points.
- Makes it easier for visitors to find the hotel that best suits their needs thanks to a new map view and search results that are filtered by amenity, location, price and property.
“Experience tells us that...