Philadelphia and the Countryside - Press Room

Releases: Expanded View

Jan 26 2016

Fact Sheet: Philazillas Commercial

Name of Spot: Philazillas

Tagline: There’s more to a legendary city than its legends.

Spot Overview: Part of VISIT PHILADELPHIA’s With Love, Philadelphia XOXO® campaign, the fun, over-the-top commercial honors the city’s beloved icons (cheesesteaks and Benjamin Franklin) while showing off the many other enjoyments (waterfronts, parks, restaurants, bars, culture, walkability, etc.) that make the city such a popular place to visit and stay overnight.

In “Philazillas,” a larger-than-life Ben Franklin and a just-as-big cheesesteak vie for the spotlight during an outrageous tiff that leaves a visitor asking, “What’s with them?,” and her taxi driver responding, “Oh those two. They’re always fighting for attention.” This VISIT PHILADELPHIA® spot is the first to run on television since 2011. It is viewable at visitphilly.com/philazillas.

Purpose: To invite people to spend a few nights in Philadelphia to experience all of the city’s legendary wonders for themselves

Creative Agency: Philadelphia-based Red Tettemer O’Connell + Partners

Media Buying Agency: Philadelphia-based MayoSeitz Media

Spot Length: Three versions of the commercial: 60 seconds, 30 seconds and 15 seconds, with the 60-second version telling the most robust story and appearing online and on Visit Philly’s websites and social media properties; shorter versions to run on television and online as part of the paid advertising buy

Advertising Markets & Media: Spot to run on broadcast and cable outlets, as well as on desktop, mobile and tablet devices:

  • Philadelphia: 6ABC, Bravo, Comedy Central, E!, Food Network, HGTV, FX, Travel Channel and VH1
  • New York, with an emphasis on Northern New Jersey: WNBC, WCBS, WABC, WPIX, WNYW, WWOR, AMC, Food Network and HGTV
  • National: Online through media distribution partners such as Lin Digital, TubeMogul, Facebook and YouTube

Time Frame:

  • Television Flights: February 1-21, July 11-31 and
  • September 5-18, 2016
  • Digital video flights: February 1-April 3 and June 13-September 25, 2016

Cast & Crew:

  • Director: Greg Bray, Venice, CA
  • Production Company: Concrete Images, Venice, CA
  • Ben Franklin: Ward Larkin, Philadelphia, PA
  • Cheesy (the cheesesteak): Jeff Wilkerson, Philadelphia, PA
  • Male Visitor: Chadwick Rawlings, Philadelphia, PA
  • Female Visitor: Menah Kennedy, Philadelphia, PA
  • Cab Driver: Brooke Behmke, Philadelphia, PA
  • Original Musical Score: Milkboy, Philadelphia, PA
  • Cheesesteak Consultant: Tony Luke, Philadelphia, PA
  • Casting: Heary Casting, Philadelphia, PA
  • Studio: Hill Studio, Paulsboro, NJ

VISIT PHILADELPHIA® makes Philadelphia and The Countryside® a premier destination through marketing and image building that increases the number of visitors, the number of nights they stay and the number of things they do in the five-county area.

On Greater Philadelphia’s official visitor website and blog, visitphilly.com and uwishunu.com, visitors can explore things to do, upcoming events, themed itineraries and hotel packages. Compelling photography and videos, interactive maps and detailed visitor information make the sites effective trip-planning tools. Along with Visit Philly social media channels, the online platforms communicate directly with consumers. Travelers can also call and stop into the Independence Visitor Center for additional information and tickets.

Contact(s):
  • E-mail

Related Releases

Jan 24 2018

VISIT PHILADELPHIA Reports A Record 2017 For Leisure Tourism & Announces Marketing Plans For 2018

Key Stories & Stats From The Annual Hospitality Event

At the 9th annual New Year’s breakfast for VISIT PHILADELPHIA® today, the destination marketing organization (DMO) released record numbers for hotel occupancy in 2017 in Center City Philadelphia. The tourism marketing organization also announced a strengthening of its focus on food, with plans to:

  • launch a video series in partnership with Bon Appétit,
  • bring the 2018 James Beard Awards Nominations Announcement to Philadelphia and
  • create a dining-centric Visit Philly Overnight Hotel Package for spring.

In addition, VISIT PHILADELPHIA announced it has evolved its With Love, Philadelphia XOXO® campaign around the new City of Brotherly Love theme. The

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Jan 19 2018

VISIT PHILADELPHIA Board of Directors Announces Leadership Transition as Founding President & CEO, Meryl Levitz, Plans Departure in 2018

Founding President & CEO, Meryl Levitz, Plans Departure in 2018

The Board of Directors of VISIT PHILADELPHIA® today announced that its founding president and CEO, Meryl Levitz, plans to leave her leadership post by the end of the year. A search committee has been established by the Board of Directors to oversee the process of identifying the organization’s new chief executive and it has engaged Diversified Search to undertake a national effort to recruit and secure a highly qualified and passionate candidate. Until the transition to a new leader is complete, Ms. Levitz will continue in her current role as president and CEO of VISIT PHILADELPHIA to ensure a

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Dec 19 2017

The Rittenhouse Hotel General Manager Joins VISIT PHILADELPHIA Team

Reginald Archambault Is The Most Recent Addition To The Company’s Board Of Directors

VISIT PHILADELPHIA® announced today that it has welcomed Reginald Archambault, general manager of The Rittenhouse Hotel, to its board of directors.

“We are pleased to have Reg join our board,” said Manuel Stamatakis, VISIT PHILADELPHIA board chairman. “He has more than 25 years of experience in the hospitality sector, and we look forward to taking advantage of his knowledge and expertise as we develop marketing plans and strategies for VISIT PHILADELPHIA moving forward.”

Archambault started his career in the hospitality industry in 1991—serving as restaurant manager at The Ritz-Carlton, Amelia Island in Florida. He quickly moved up the ranks

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Nov 20 2017

Winter Brings Seasonal Perks To The Visit Philly Overnight Hotel Package

Visitors Now Receive Dining Discounts & Museum Admission In Addition To Free Parking

The popular Visit Philly Overnight Hotel Package returns for the winter with dining discounts and museum admission, plus its ever-popular and convenient free hotel parking. Bookable now at visitphilly.com/overnight, the winter edition runs from December 1 through March 4, 2018.

Package Perks In Detail:
The Visit Philly Overnight Hotel Package, responsible for more than 16,000 room nights in 2016, is available for one or more nights at more than 40 hotels in Center City and beyond. The winter hotel deal includes parking and tickets to the following with a combined value of up to $235:

  • Free parking:
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Oct 31 2017

VISIT PHILADELPHIA & City Of Philadelphia Bring Philly To Seattle As Part Of Amazon Headquarters Bid

Ads Showcase Philly’s Art, Food, Outdoors & Neighborhoods To Amazon Community

Now through November 26, Seattleites will catch a glimpse of Philadelphia in 48 transit ad placements and social media posts highlighting the city’s food and drink, arts and culture, neighborhoods, outdoor activities and people. The campaign reinforces the message driven home in the city’s bid for Amazon’s second headquarters: that Philadelphia residents enjoy a high quality of life.

VISIT PHILADELPHIA collaborated with the City of Philadelphia and its Amazon HQ2 Coalition on the strategy and development of the four-week paid-media campaign, which began running the week of October 23. The newly created ads, concepted and designed in house at VISIT

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Sep 25 2017

Fall Brings Seasonal Perks To The Visit Philly Overnight Hotel Package

Visitors Now Receive Dining Discounts, Plus Indego & PHLASH Passes Return

The popular Visit Philly Overnight Hotel Package returns for the fall with seasonal perks, plus its ever-valuable and convenient free hotel parking. Bookable now at visitphilly.com/overnight, the autumn edition runs from September 5 through November 30, 2017.

Package Perks In Detail:
The Visit Philly Overnight Hotel Package, responsible for more than 16,000 room nights in 2016, is available for one or more nights at more than 30 hotels in Center City and beyond. The fall deal includes the following with a combined value of up to $173:

  • Hotel parking (up to a $100 value for a two-night
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Sep 12 2017

Fact Sheet:

VISIT PHILADELPHIA’s African-American Video Series

OVERVIEW:
Part of the With Love, Philadelphia XOXO® campaign, VISIT PHILADELPHIA’s latest African-American marketing initiative centers on a documentary-style travel video series hosted by Philly native Tarik “Black Thought” Trotter of Grammy-award-winning, hip-hop band The Roots. The five-episode series, dubbed We Got You: Philly by Tarik, taps into the power of a national celebrity, pairing Trotter with trend-setting influencers to show off Philadelphia.

The videos will be promoted across all of VISIT PHILADELPHIA’s marketing channels to gain video views, visits and, of course, hotel stays.

The full series is viewable online at visitphilly.com/wegotyou.

RESEARCH & STRATEGY:
Philadelphia

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Sep 12 2017

VISIT PHILADELPHIA Debuts New African-American Travel Series

Five-Episode Series & New Ads Spotlight Philly To Reach African-American Travelers

Today, VISIT PHILADELPHIA® launched its latest African-American marketing initiative—the key component of which is a documentary-style travel video series hosted by Philly native Tarik “Black Thought” Trotter of The Roots. The five-episode series, dubbed We Got You: Philly by Tarik, taps into the power of a national celebrity, pairing Trotter with trendsetting influencers to show off Philadelphia. The videos will be promoted across all of VISIT PHILADELPHIA’s marketing channels to gain video views, visits and, of course, hotel stays.

Part of VISIT PHILADELPHIA’s With Love, Philadelphia XOXO® campaign, the series is viewable online at visitphilly.com/wegotyou. Digital

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Sep 6 2017

VISIT PHILADELPHIA Releases Philadelphia Messaging Toolkit

Entrepreneur in Residence Creates Resource For Local Businesses To Help Tell Philly’s Story

Today, VISIT PHILADELPHIA®, together with its Entrepreneur in Residence (EIR), launched the Philadelphia Messaging Toolkit to help local entrepreneurs and business leaders talk about Philly. The new resource is available to view and download online at visitphilly.com/messagingtoolkit.

“We’re enlisting entrepreneurs and business leaders to join us in spreading the good news of Philadelphia’s vibrancy as a place to visit, work and play,” said Meryl Levitz, president and CEO of VISIT PHILADELPHIA. “As the region’s official tourism-marketing agency, VISIT PHILADELPHIA’s mission is to do this every day, but many others can help us tell Philadelphia’s story. The

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Jul 14 2017

VISIT PHILADELPHIA Marks World Emoji Day With New Philly Stickers

Philly Emojis Now Available For Apple's Messages App

In honor of World Emoji Day, VISIT PHILADELPHIA®, the region’s official tourism marketing agency, today announced the launch of its sticker pack, featuring expressive Philly-themed illustrations and animations that locals and visitors can use in iMessage chats on iPhones and iPads.

The sticker pack features 33 shareable emojis that give Apple users a creative way to talk about the City of Brotherly Love in their private day-to-day messages. Graphics include an animated Liberty Bell with heart-eyes, a Philly cheesesteak, VISIT PHILADELPHIA’s own “XOXO” from the beloved With Love, Philadelphia XOXO® campaign and, of course, an illustration of

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