Releases: Expanded View
Dear Couples, Philadelphia Wants You This Winter
With Love, Philadelphia XOXO® Winter Campaign Turns Up The Heat With A 29 Dates Promotion
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) is turning up the heat on its popular With Love, Philadelphia XOXO® campaign this winter by sending its sleepover message exclusively to couples, the most popular trip type from January through March according to a GPTMC hotel visitor survey. The $825,000 campaign—running January through March—will feature a new look, new love lines and a new 29 Nights of Dates sweepstakes featuring more than 60 prizes on facebook.com/visitphilly, all aimed at getting couples to spend a night or two in a Philadelphia hotel this winter.
29 Nights Of Dates:
Throughout the month of February, fans of facebook.com/visitphilly will have a chance to win one of
29 fun, romantic and inspired Philly dates—a Mural Arts Program Love Letter Mural Tour along with lunch at Table 31 and a one-night stay at the Crowne Plaza Philadelphia Downtown; a class at Cook and drinks at Twenty Manning Grill; Ritz theater tickets and dinner at Positano Coast; among many other options. All who enter to win a date will also be eligible to nab the grand prize on February 29: a red two-seat Vespa and a couple of With Love-branded helmets.
New Look, New Lines:
In the spirit of romance, GPTMC has turned the love letters red for the sixth installment of the campaign. Among the spirited lines:
- Dear New Flame, Let me be your fan.
- Dear Budding Romance, Love blooms in the winter.
- Dear Hot Night Out Together, I look good in the morning
- Dear What Happens Behind Closed Doors, That’s just between us.
- Dear Lovebirds, A bed and some pillows make a great nest.
The Media Buy:
The love letters will appear largely in the Philadelphia DMA (as people tend to travel closer to home in the winter) in a broad mix of media, including on billboards, in train stations, online and in newspapers and magazines. Many of the online ads will appear on sites that help those searching for love meet people and plan dates—JDate, eHarmony, Open Table, Live Nation, Yelp and others. And some of the website banner ads will include 15-second video teasers—a GPTMC first—that show off the city’s thriving dining and nightlife scenes. Longer versions of the Philly After Dark videos will appear on GPTMC’s websites and social media properties. In more GPTMC advertising firsts, popper ads (stickers) touting a sleepover message will appear on the front page of The Philadelphia Inquirer and Bucks County Courier Times in January and February, and With Love coffee sleeves will be distributed at nearly 25 shops throughout the region.
Four partners—Pennsylvania Horticultural Society, Adventure Aquarium, The Philadelphia Orchestra and Chester County Conference and Visitors Bureau—joined in on GPTMC’s media buy in order to reach potential travelers. The partners take advantage of the popularity and recognition of the proven With Love campaign, while GPTMC increases the cost-efficiency of its marketing dollars. The joint marketing ads will run in Philadelphia, Northern New Jersey and New York.
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) makes Philadelphia and The Countryside® a premier destination through marketing and image building that increases business and promotes the region’s vitality.
For more information about travel to Philadelphia, visit visitphilly.com or uwishunu.com, where you can build itineraries; search event calendars; see photos and videos; view interactive maps; sign up for newsletters; listen to HearPhilly, an online radio station about what to see and do in the region; book hotel reservations and more. Or, call the Independence Visitor Center, located in Historic Philadelphia, at (800) 537-7676.
No Chill For Philly Restaurants This Season
Many things slow down in the winter season, but Philadelphia’s restaurant scene is not one of them. The region’s growing list of restaurants includes several entries from celebrity chefs, not one but two arepa eateries (Puyero Venezuelan Flavor and Tart Areperia 18.64), a vegan dim sum restaurant (Mi Lah) and a reboot of a longtime Center City favorite (Friday Saturday Sunday). Here are some notable additions to the local inventory, organized by neighborhood:
Old City & Washington Square West:
- Sausages of all kinds and beef hot dogs meet regional topping combinations like the Paul
Biggest, Best-Ever Version Of The Visit Philly Overnight Hotel Package Now Available
VISIT PHILADELPHIA® announces a new perk for the in-demand Visit Philly Overnight Hotel Package Winter Getaway. Guests who book the package and stay at any of 38 Philadelphia hotels between January 28 and February 5, 2017 receive the bonuses listed below—plus two tickets to the Philadelphia Auto Show. This package, typically valued up to $228, jumps up to a $256 value with the Auto Show tickets. The standard winter package, available until March 19, 2017, includes:
- Free hotel parking
- Two untimed tickets to Jurassic World: The Exhibition at The Franklin Institute
- Admission and ice skate rentals for two at
Holiday Highlights In Philadelphia
Holiday tradition runs deep in Philadelphia, home of the new Philly Holiday Festival, a seven-week citywide celebration, and the Visit Philly Overnight Hotel Package, offering overnight guests at 38 hotels free parking, two tickets to Jurassic World: The Exhibition at The Franklin Institute and more perks, bookable at visitphilly.com.
Here are some highlights of the winter holidays in Philadelphia:
- Christmas Village – Philadelphia City Hall transforms into holiday central, adding to its grounds a German-style market with live entertainment. In adjacent Dilworth Park, there’s a new setup for the live, 38-foot Christmas tree, Rothman Institute Ice
Philadelphia Rings In 2017 By Starting Early & Ending Late
In Philadelphia, ringing in the New Year begins early and ends late. Daytime and early-evening bashes entertain children at the Please Touch Museum®, Franklin Square and Independence Seaport Museum. Fireworks displays over the Delaware River go off at 6 p.m. and midnight. On New Year’s Day, thousands of colorfully costumed merrymakers march in the Mummers Parade, the nation’s oldest folk parade.
The Visit Philly Overnight Hotel Package lets revelers enjoy every moment with free hotel parking, two tickets to The Franklin Institute’s Jurassic World: The Exhibition, admission and skate rentals for two at Blue Cross RiverRink Winterfest, a...
'Tis The Season: Holiday Happenings In Philadelphia
Twinkling lights, the echo of carols and a nip in the air all bring a sprinkle of seasonal magic to Philadelphia. This year the festivities get an extra touch of sparkle with the launch of the Philly Holiday Festival, the city’s colorful, seven-week holiday gift to locals and visitors, featuring a new spectacularly lit tree and America’s Garden Capital Maze in Dilworth Park, parades, light shows and two fireworks displays along the Delaware River. Beyond the festivals, revelers can enjoy all of their regional favorites, including the dazzling Longwood Gardens Christmas display and Washington’s annual Crossing of the Delaware River...
Mummers 101: Celebrate New Year's Day Like A Local
New Year’s Day is about celebrating, and there’s no better place to fete than at Philadelphia’s Mummers Parade, a tradition dating back to 1901 in which 10,000 men, women and children dressed in colorfully lavish costumes twirl, sashay, pirouette and strut down one of the city’s main streets.
Over the past few years, tweaks to the traditional route now take the Mummers from north to south with judging at the start of the parade instead of at the end and performances along the length of the route rather than in specific locations.
While a carnival-like atmosphere welcomes anyone who decides...
Visit Philly Overnight Hotel Package Winter Getaway
VISIT PHILADELPHIA®, the region’s official tourism marketing agency, announced an unprecedented version of its Visit Philly Overnight Hotel Package for winter. Redeemable from November 25, 2016 through March 19, 2017, the Visit Philly Overnight Hotel Package Winter Getaway is bookable online now at visitphilly.com/overnight and starts at $99 per night. The package, offered at 38 Center City hotels, is valued at up to $228 and includes:
- Free hotel parking
- Two untimed tickets to Jurassic World: The Exhibition, making its North American debut at The Franklin Institute
- Admission and ice skate rentals for two at Blue Cross RiverRink
Get Away In January With A Special Visit Philly Overnight Hotel Package
With the new year comes a new supersized version of the Visit Philly Overnight Hotel Package. For the month of January only, VISIT PHILADELPHIA’s popular package, available at 10 Center City hotels, comes with free parking and free tickets for four attractions and events. Those who book the getaway on both Friday and Saturday nights during any of the five weekends in the month also get a free stay on Sunday. The package is bookable at visitphilly.com/januarygetaway.
“It might be cold outside in January, but there is plenty going on in Philadelphia all month long,” said Meryl Levitz, president...
18 Reasons To Book A Trip To Philadelphia This Year
Recently named the first and only World Heritage City in the United States and Lonely Planet’s “Best in the U.S.” destination for 2016, Philadelphia is enjoying an action-packed year filled with attraction openings and expansions, only-in-Philly events and don’t-miss exhibitions—all happenings that will complement the immensely walkable city’s buzzed-about dining scene, vibrant art offerings, plentiful parks and public spaces and history galore.
Roaring animatronic dinosaurs will lumber into The Academy of Natural Sciences of Drexel University for Dinosaurs Unearthed. Historic Philadelphia, Inc. added a new women-focused exhibit to the Betsy Ross House, and America’s most historic square mile welcomes Colonial...
Visitphilly.com: The Official Visitor's Guide For The Holidays In Philly
The best way to plan festive getaways and experiences in Philadelphia: visitphilly.com/holidays. The region’s official visitor website features the definitive guide for the holidays, from Thanksgiving to New Year’s. Also getting in on the seasonal spirit, blog uwishunu.com will publish holiday-related news through the New Year.
Here’s a look at the features of the online guide: