Philadelphia and the Countryside - Press Room

Releases: Expanded View

Feb 22 2018

Brotherly (And More) Love Stars In New VISIT PHILADELPHIA Ad Campaign

2018 Advertising Initiative Promotes More Ways To Love Philly

VISIT PHILADELPHIA’s new advertising campaign centers around the line “City of Brotherly Love” and uses stunning visuals to highlight the many dimensions of the Philadelphia visitor experience. The in-house creative team at VISIT PHILADELPHIA developed the campaign to run in outdoor media, online, in print and on television. The $1.4 million media buy will reach residents in the New York and Washington, DC metro areas through September 22, 2018.

“Philadelphia” is Greek for “Brotherly Love.” More than 300 years ago, William Penn named his city for this ideal. VISIT PHILADELPHIA’s advertising campaign both plays off Penn’s intention and evolves the organization’s popular With Love, Philadelphia XOXO® campaign, launched in 2009. The campaign uses engaging, full-color photography. It kicked off with a dozen lines, including City of Brotherly Love and City of Sisterly Love to represent shared experiences, City of Foodie Love to spotlight Philly’s rich dining scene and City of Legendary Love to show off historic icons and exhibits.

“Love has always been at the core of our mission—and at the core of Philadelphia itself,” said Meryl Levitz, president and CEO of VISIT PHILADELPHIA. “This new advertising campaign presents many dimensions of what Philly offers to a wide array of visitors who want to do more than sightsee—they want to sight-do. Of course, any visitor who really wants to get to know Philadelphia in meaningful ways absolutely must sleep over.” VISIT PHILADELPHIA’s popular Visit Philly Overnight Hotel Package, which comes with free onsite parking and other fabulous perks, is available at

The campaign includes billboards, transit screens and heartwarming online and televised videos. Main hubs for outdoor advertisements include Secaucus Junction in Secaucus, N.J., Port Authority Bus Terminal at 8th Avenue and 42nd Street in New York City, Dupont Circle Metro Station and Capital One Arena in Washington, DC. In June, the campaign will overtake New York’s Penn Station as part of VISIT PHILADELPHIA’s annual “Penn Station Domination.” Billboards also appear along New Jersey’s Route 30, I-95 and the PA Turnpike, with digital billboards along I-95 and throughout Northern New Jersey. The television spots run in the Philadelphia market on CBS3, 6ABC, NBC Sports and Comcast Spotlight.

VISIT PHILADELPHIA® is our name and our mission. As the region’s official tourism marketing agency, we build Greater Philadelphia’s image, drive visitation and boost the economy.

On Greater Philadelphia’s official visitor website and blog, and, visitors can explore things to do, upcoming events, themed itineraries and hotel packages. Compelling photography and videos, interactive maps and detailed visitor information make the sites effective trip-planning tools. Along with Visit Philly social media channels, the online platforms communicate directly with consumers. Travelers can also call and stop into the Independence Visitor Center for additional information and tickets.

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Related Releases

Nov 20 2017

Winter Brings Seasonal Perks To The Visit Philly Overnight Hotel Package

Visitors Now Receive Dining Discounts & Museum Admission In Addition To Free Parking

The popular Visit Philly Overnight Hotel Package returns for the winter with dining discounts and museum admission, plus its ever-popular and convenient free hotel parking. Bookable now at, the winter edition runs from December 1 through March 4, 2018.

Package Perks In Detail:
The Visit Philly Overnight Hotel Package, responsible for more than 16,000 room nights in 2016, is available for one or more nights at more than 40 hotels in Center City and beyond. The winter hotel deal includes parking and tickets to the following with a combined value of up to $235:

  • Free parking:
Jan 11 2017

Biggest, Best-Ever Version Of The Visit Philly Overnight Hotel Package Now Available

Package Includes Philadelphia Auto Show Tickets For Limited Time Only

VISIT PHILADELPHIA® announces a new perk for the in-demand Visit Philly Overnight Hotel Package Winter Getaway. Guests who book the package and stay at any of 38 Philadelphia hotels between January 28 and February 5, 2017 receive the bonuses listed below—plus two tickets to the Philadelphia Auto Show. This package, typically valued up to $228, jumps up to a $256 value with the Auto Show tickets. The standard winter package, available until March 19, 2017, includes:

  • Free hotel parking
  • Two untimed tickets to Jurassic World: The Exhibition at The Franklin Institute
  • Admission and ice skate rentals for two at
Nov 3 2016

Visit Philly Overnight Hotel Package Winter Getaway

This Season’s Package Is Bigger, Better & Perkier Than Ever

VISIT PHILADELPHIA®, the region’s official tourism marketing agency, announced an unprecedented version of its Visit Philly Overnight Hotel Package for winter. Redeemable from November 25, 2016 through March 19, 2017, the Visit Philly Overnight Hotel Package Winter Getaway is bookable online now at and starts at $99 per night. The package, offered at 38 Center City hotels, is valued at up to $228 and includes:

  • Free hotel parking
  • Two untimed tickets to Jurassic World: The Exhibition, making its North American debut at The Franklin Institute
  • Admission and ice skate rentals for two at Blue Cross RiverRink
Dec 23 2015

Get Away In January With A Special Visit Philly Overnight Hotel Package

Free Parking, Free Attraction Tickets & More

With the new year comes a new supersized version of the Visit Philly Overnight Hotel Package. For the month of January only, VISIT PHILADELPHIA’s popular package, available at 10 Center City hotels, comes with free parking and free tickets for four attractions and events. Those who book the getaway on both Friday and Saturday nights during any of the five weekends in the month also get a free stay on Sunday. The package is bookable at

“It might be cold outside in January, but there is plenty going on in Philadelphia all month long,” said Meryl Levitz, president

Nov 20 2015 The Official Visitor's Guide For The Holidays In Philly

Lights, Attractions, Shopping, Shows, Ice Skating & The Mummers

The best way to plan festive getaways and experiences in Philadelphia: The region’s official visitor website features the definitive guide for the holidays, from Thanksgiving to New Year’s. Also getting in on the seasonal spirit, blog will publish holiday-related news through the New Year.

Here’s a look at the features of the online guide:

  • Thanksgiving: The festive season starts with the nation’s oldest Thanksgiving Day Parade. People can plan their celebrations on the website with the parade route and map and the day-by-day guide to Thanksgiving week.
  • Holiday Shopping: Independent shops and well-known stores—Macy’s, Nordstrom Rack,