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Brand USA Names GPTMC VP To Its Marketing Advisory Group
Brand USA Marks The United States’ First International Tourism Marketing Campaign
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) and Brand USA announced today that GPTMC’s vice president of advertising and strategic alliances, Sharon Rossi, will be one of 25 experienced marketing professionals on the Brand USA marketing advisory group, effective immediately. The advisory group, which also includes representatives from destinations such as Florida and Las Vegas, will provide counsel and advice for the country’s first international marketing campaign. Brand USA will announce details of the campaign in April at U.S. Travel Association’s International Pow Wow conference.
About Brand USA:
In fall 2011, Brand USA, the public-private partnership established by Congress under the Travel Promotion Act, announced that it would launch the country’s first-ever coordinated effort to market international travel to the United States. The Brand USA campaign marks the first time America has had a sustained international advertising campaign to encourage and increase visitors from around the world. U.S. destinations will have the opportunity to trade in-kind or buy into the campaign in order to align themselves with the national brand.
In January 2012 in Orlando, President Obama unveiled a national strategy to make the United States the world’s top travel and tourism destination, as part of a comprehensive effort to spur job creation. Government efforts on issues like visa entry and airport security will support the work of Brand USA.
About Sharon Rossi:
As vice president of advertising and strategic alliances at GPTMC, Rossi oversees regional and national advertising campaigns; joint marketing programs; the AAA market; and regional, state and national tourism relationships. She serves on the U.S. Travel Association’s planning committee for the Educational Seminar for Tourism Organizations and is the immediate past chairperson of the board of directors for U.S. Travels’ National Council of Destination Organizations (now Destinations Council).
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) makes Philadelphia and The Countryside® a premier destination through marketing and image building that increases business and promotes the region’s vitality.
For more information about travel to Philadelphia, visit visitphilly.com or uwishunu.com, where you can build itineraries; search event calendars; see photos and videos; view interactive maps; sign up for newsletters; listen to HearPhilly, an online radio station about what to see and do in the region; book hotel reservations and more. Or, call the Independence Visitor Center, located in Historic Philadelphia, at (800) 537-7676.
On January 1, 2014, the Mummers will make their 114th march up Broad Street in the city’s annual New Year’s Day parade, a spectacle that’s in full view in Visit Philadelphia’s Behind the Sequins: Showtime for the Philadelphia Mummers video series. Six free-standing videos tell the Mummers’ story through the people who make the costumes, choreograph the routines, build the sets and march in the parade.
There are two components to the day-long parade, much of which is documented in the 90-second videos: a festive march up Broad Street that begins in South Philadelphia and ends at City Hall...
The Greater Philadelphia Tourism Marketing Corporation (GPTMC), the region’s official destination marketing organization, today announced its new name: Visit Philadelphia™.
“The name Visit Philadelphia™ focuses on the relationship between our destination and the visitor. It’s a strong call to action that tells people exactly what we want them to do—visit Philadelphia,” said Meryl Levitz, president and CEO of the newly renamed company. “Visit Philadelphia™ is also more in line with one of our strongest assets, visitphilly.com. And, it is increasingly how people are referring to us.”
The name has been in the works since 2010, when the organization launched...
Although the U.S. federal government shutdown has temporarily closed some of Philadelphia’s most popular visitor sites, including the Liberty Bell and Independence Hall, many of the region’s museums, attractions and parks remain open and eager to welcome visitors. Even the Liberty Bell, although closed, can be easily viewed through a glass window on the Chestnut Street side. And while the Independence Visitor Center on Independence mall is also closed, a temporary visitor center has popped up in the Historic Philadelphia Welcome Center at 6th and Chestnut Streets. For updates on openings and closings, go to visitphilly.com or follow Visit...
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) and its partners are extending the With Art Philadelphia™ collaborative campaign to a third year, starting this fall. This decision follows two years of successfully showcasing Philadelphia’s impressive visual arts scene and establishing Philadelphia as a destination for art. The theme for year three will be “A visit to Philadelphia is better with art.”
“People are getting it: If you want to experience art, you should be in Philadelphia, and that’s the message we’ll keep promoting in year three,” said Meryl Levitz, president and CEO of GPTMC. “They come to see treasures by...
To celebrate the 10th anniversary of its award-winning Philadelphia – Get Your History Straight and Your Nightlife Gay® campaign, the Greater Philadelphia Tourism Marketing Corporation (GPTMC) is set to release its second commercial geared toward the LGBT traveler. In 2004, GPTMC produced the first TV commercial by a U.S. destination for the LGBT travel market.
“Ten years ago, Philadelphia was proud to officially ‘come out’ as a gay-friendly destination when we invited LGBT travelers to visit,” said Meryl Levitz, president and CEO of GPTMC. “With our new commercial, we’re going beyond our history roots and reiterating our invitation, celebrating both...
Inspired by the new Benjamin Franklin Museum, opening on Saturday, August 24, 2013, the Greater Philadelphia Tourism Marketing Corporation (GPTMC) polled their Philly Friends opinion panel about the city’s favorite Founding Father.
Question 1: What is Ben Franklin's most admirable trait? (sample size: 112)
- His Inventiveness, 40.2%
- His Love of Beer, 17.9%
- His Wit, 17.0%
- His Diplomatic Skills, 14.3%
- His Clever Writing, 9.8%
- His Fashion Sense, 0.9%
Question 2: Of all of Ben Franklin's inventions, which is your favorite? (sample size: 112)
- Bifocals, 42.0%
- Lightning Rod, 19.6%
- Long Arm (used for reaching things on high shelves), 10.7%
- Franklin Stove (furnace
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) continues to innovate with the image-building photo-sharing app Instagram. Here are two new ways the Visit Philly Instagram account engages its 5,700 followers:
- Philadelphia Public Art Photo Contest: Beginning on August 22, 10 people have the chance to win a membership to one of Philadelphia’s cultural institutions or an art-filled Philadelphia getaway by snapping a photo of public art—murals, sculptures, gardens or paintings in museums and galleries—in the Philadelphia region. Part of the With Art Philadelphia™ campaign, the contest encourages user-generated photography of Philadelphia’s abundant arts scene. To submit, users upload an
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) announced today that it has received a Social Media in Travel & Tourism Award (SMITTY) from Travel + Leisure for its Visit Philly Twitter account, which currently has 45,000 followers. To win in the “Best Use Of A Social Media Platform” category, Philadelphia competed against hundreds of national and international destination marketing organizations and travel companies.
The SMITTYs—now in its second year—spotlight the travel industry’s most innovative and effective uses of social media that provide value to consumers in this new landscape. To celebrate the 28 winners, Travel + Leisure is hosting an...
Inspired by Philly Beer Week, kicking off today, the Greater Philadelphia Tourism Marketing Corporation (GPTMC) polled the newly created Philly Friends opinion panel about the city’s beer scene. The findings are mouthwatering.
Question #1: What do you think makes Philly’s beer scene so impressive? (Select all that apply.)
- Beer-centric pubs & bars – 76%
- Quality breweries – 69%
- Beer gardens – 54%
- Philly Beer Week – 43%
- Bartenders who know their stuff – 37%
- Home-brewing scene – 19%
- Other – 7%
Question #2: What is your favorite place in Philadelphia to enjoy beer on a hot summer day?...
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) today announced a new hotel search engine for visitphilly.com: BookDirect. A product of JackRabbit Systems, the search engine:
- Gives consumers the opportunity to compare and shop for rates as always, but enables them to book accommodations on their preferred hotel’s website. That means they can secure the best available rate and build or use loyalty points.
- Makes it easier for visitors to find the hotel that best suits their needs thanks to a new map view and search results that are filtered by amenity, location, price and property.
“Experience tells us that...