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Brand USA Names GPTMC VP To Its Marketing Advisory Group
Brand USA Marks The United States’ First International Tourism Marketing Campaign
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) and Brand USA announced today that GPTMC’s vice president of advertising and strategic alliances, Sharon Rossi, will be one of 25 experienced marketing professionals on the Brand USA marketing advisory group, effective immediately. The advisory group, which also includes representatives from destinations such as Florida and Las Vegas, will provide counsel and advice for the country’s first international marketing campaign. Brand USA will announce details of the campaign in April at U.S. Travel Association’s International Pow Wow conference.
About Brand USA:
In fall 2011, Brand USA, the public-private partnership established by Congress under the Travel Promotion Act, announced that it would launch the country’s first-ever coordinated effort to market international travel to the United States. The Brand USA campaign marks the first time America has had a sustained international advertising campaign to encourage and increase visitors from around the world. U.S. destinations will have the opportunity to trade in-kind or buy into the campaign in order to align themselves with the national brand.
In January 2012 in Orlando, President Obama unveiled a national strategy to make the United States the world’s top travel and tourism destination, as part of a comprehensive effort to spur job creation. Government efforts on issues like visa entry and airport security will support the work of Brand USA.
About Sharon Rossi:
As vice president of advertising and strategic alliances at GPTMC, Rossi oversees regional and national advertising campaigns; joint marketing programs; the AAA market; and regional, state and national tourism relationships. She serves on the U.S. Travel Association’s planning committee for the Educational Seminar for Tourism Organizations and is the immediate past chairperson of the board of directors for U.S. Travels’ National Council of Destination Organizations (now Destinations Council).
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) makes Philadelphia and The Countryside® a premier destination through marketing and image building that increases business and promotes the region’s vitality.
For more information about travel to Philadelphia, visit visitphilly.com or uwishunu.com, where you can build itineraries; search event calendars; see photos and videos; view interactive maps; sign up for newsletters; listen to HearPhilly, an online radio station about what to see and do in the region; book hotel reservations and more. Or, call the Independence Visitor Center, located in Historic Philadelphia, at (800) 537-7676.