Philadelphia and the Countryside - Press Room

Releases: Expanded View

Jan 10 2013

12 Stats That Show Why GPTMC's Visit Philly Web Properties Rocked In 2012

Innovative New Features, Timely Content & Vibrant Photos Resulted In Record-Setting Web Visitation

It was a record-setting year for the Greater Philadelphia Tourism Marketing Corporation’s (GPTMC) web properties, with visitphilly.com and uwishunu.com welcoming 8.7 million visits—a 33% increase from 2011. Both sites, along with GPTMC’s 16 ahead-of-the-curve social media properties, relied on timely content, vibrant photography, technical innovation and all of the company’s integrated marketing muscle to attract and engage potential visitors. Here’s a look at some 2012 news and numbers worth bragging about:

Visitphilly.com Is Tops:

  1. Out of the 10 largest cities in the United States, Philadelphia has the most-visited destination website in visitphilly.com, ranking above powerhouse destinations such as New York, Chicago, Los Angeles and San Diego. (Source: Quantcast)
  2. Visitphilly.com garnered more than 21 million pageviews, and its 6.1 million visits marks a 35% increase from 2011.
  3. 75% of people polled on visitphilly.com said that their online visit improved their impression of the city.
  4. More than 1.5 million visits—26% of the site’s traffic—came from phones and tablets.
  5. The site is steadily building international traffic. In fact, people from 213 countries accounted for 513,000 visits. The top three countries driving traffic: Canada, United Kingdom and Germany.

New On Uwishunu.com:

  1. Uwishunu.com garnered 6.3 million pageviews, and its 2.6 million visits mark a 27% increase from the previous year.
  2. An astounding 94% of respondents to a uwishunu.com reader survey said they attended an attraction or an event featured on the site.
  3. The blog made three innovative additions to the site, including:
  • Events Calendar: This curated calendar of events—readers’ top-requested innovation—is chock full of happenings searchable by day, location or theme.
  • Seasonal Guides: These indispensable resources compile all existing seasonal content on one easy-to-browse page.
  • Google Field Trip: Uwishunu.com serves as Google’s local content partner for the new Field Trip app. Philadelphia is the first city Google approached to provide them with content for this location-based app that acts like a pocket guide to all of a city’s hidden treasures.

Social Media Soars:

  1. GPTMC’s presence on Facebook, Twitter, Foodspotting, Foursquare, Instagram and Pinterest engaged 310,000 fans and followers in 2012, a 74% increase from 2011.
  2. 48% of out-of-town social media followers said they have planned a trip to Philadelphia based on a post viewed on one of GPTMC’s social media properties.
  3. Visit Philly’s dynamic Facebook content engaged users, who clicked, commented and liked more than 750,000 times in 2012.
  4. Visit Philly’s Twitter followers retweeted GPTMC content more than 41,000 times and replied to and mentioned it 18,000 times.

Coming to GPTMC’s social media world in 2013: a Facebook promotion and Pinterest contest promoting the With Art Philadelphia™ campaign and encouraging visitors to curate their own Philadelphia art experiences, a social media promotion that encourages visitors to explore the city’s neighborhoods a little more deeply than they normally would and partnerships with local sports teams to leverage their passionate fan bases.

The Greater Philadelphia Tourism Marketing Corporation (GPTMC) makes Philadelphia and The Countryside® a premier destination through marketing and image building that increases business and promotes the region’s vitality.

For more information about travel to Philadelphia, visit visitphilly.com or uwishunu.com, where you can build itineraries; search event calendars; see photos and videos; view interactive maps; sign up for newsletters; listen to HearPhilly, an online radio station about what to see and do in the region; book hotel reservations and more. Or, call the Independence Visitor Center, located in Historic Philadelphia, at (800) 537-7676.

Contact(s):
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Tagged: Facts & Figures

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While presidential candidates are going head-to-head in heated discourse, the great American cities of Philadelphia and Cleveland are pushing political banter aside to ready themselves for the national spotlight as they host the Democratic National Convention (July 25-28) and Republican National Convention (July 18-21), respectively. Cleveland’s last political convention was the 1936 RNC; that same year, Philadelphia welcomed the DNC. The cities will be part of history again in 2016.

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Feb 17 2016

VISIT PHILADELPHIA Wins Major Industry Award For Social Media

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Jan 13 2016

New Design For Uwishunu.com Makes Loving Philly Even Easier

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“In short, the new uwishunu.com is designed to help people find more things to do, and then go do them,” said Meryl Levitz, president and CEO of VISIT PHILADELPHIA.

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Dec 22 2015

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Dec 21 2015

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10 Philly Facts You (Probably) Don’t Know:

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Aug 7 2015

Halftime Report: Leisure Tourism Occupancy Having A Record Year In Philadelphia

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Leisure Occupancy:
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“Leisure has been a consistent producer for Philadelphia over the past two decades,”

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May 15 2015

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Mar 19 2015

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Mar 19 2015

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New Bike Share, Thriving Biking Culture & Miles Of Trails & Lanes Make Philadelphia A Cycling Destination

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Jan 29 2015

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