Releases: Expanded View
12 Stats That Show Why GPTMC's Visit Philly Web Properties Rocked In 2012
Innovative New Features, Timely Content & Vibrant Photos Resulted In Record-Setting Web Visitation
It was a record-setting year for the Greater Philadelphia Tourism Marketing Corporation’s (GPTMC) web properties, with visitphilly.com and uwishunu.com welcoming 8.7 million visits—a 33% increase from 2011. Both sites, along with GPTMC’s 16 ahead-of-the-curve social media properties, relied on timely content, vibrant photography, technical innovation and all of the company’s integrated marketing muscle to attract and engage potential visitors. Here’s a look at some 2012 news and numbers worth bragging about:
Visitphilly.com Is Tops:
- Out of the 10 largest cities in the United States, Philadelphia has the most-visited destination website in visitphilly.com, ranking above powerhouse destinations such as New York, Chicago, Los Angeles and San Diego. (Source: Quantcast)
- Visitphilly.com garnered more than 21 million pageviews, and its 6.1 million visits marks a 35% increase from 2011.
- 75% of people polled on visitphilly.com said that their online visit improved their impression of the city.
- More than 1.5 million visits—26% of the site’s traffic—came from phones and tablets.
- The site is steadily building international traffic. In fact, people from 213 countries accounted for 513,000 visits. The top three countries driving traffic: Canada, United Kingdom and Germany.
New On Uwishunu.com:
- Uwishunu.com garnered 6.3 million pageviews, and its 2.6 million visits mark a 27% increase from the previous year.
- An astounding 94% of respondents to a uwishunu.com reader survey said they attended an attraction or an event featured on the site.
- The blog made three innovative additions to the site, including:
- Events Calendar: This curated calendar of events—readers’ top-requested innovation—is chock full of happenings searchable by day, location or theme.
- Seasonal Guides: These indispensable resources compile all existing seasonal content on one easy-to-browse page.
- Google Field Trip: Uwishunu.com serves as Google’s local content partner for the new Field Trip app. Philadelphia is the first city Google approached to provide them with content for this location-based app that acts like a pocket guide to all of a city’s hidden treasures.
Social Media Soars:
- GPTMC’s presence on Facebook, Twitter, Foodspotting, Foursquare, Instagram and Pinterest engaged 310,000 fans and followers in 2012, a 74% increase from 2011.
- 48% of out-of-town social media followers said they have planned a trip to Philadelphia based on a post viewed on one of GPTMC’s social media properties.
- Visit Philly’s dynamic Facebook content engaged users, who clicked, commented and liked more than 750,000 times in 2012.
- Visit Philly’s Twitter followers retweeted GPTMC content more than 41,000 times and replied to and mentioned it 18,000 times.
Coming to GPTMC’s social media world in 2013: a Facebook promotion and Pinterest contest promoting the With Art Philadelphia™ campaign and encouraging visitors to curate their own Philadelphia art experiences, a social media promotion that encourages visitors to explore the city’s neighborhoods a little more deeply than they normally would and partnerships with local sports teams to leverage their passionate fan bases.
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) makes Philadelphia and The Countryside® a premier destination through marketing and image building that increases business and promotes the region’s vitality.
For more information about travel to Philadelphia, visit visitphilly.com or uwishunu.com, where you can build itineraries; search event calendars; see photos and videos; view interactive maps; sign up for newsletters; listen to HearPhilly, an online radio station about what to see and do in the region; book hotel reservations and more. Or, call the Independence Visitor Center, located in Historic Philadelphia, at (800) 537-7676.
- Cara Schneider, (215) 599-0789
One of the country’s most successful tourism blogs, the Greater Philadelphia Tourism Marketing Corporation’s (GPTMC) uwishunu.com celebrates its fifth anniversary by launching Philly 101, a daily video series starring 101 Philadelphians who will share their Philly tips and insights (ones that you wish you knew). This engaging project comes after the site welcomed a record-breaking two million visits in 2011—that’s one million more visits than in 2010.
The Philly 101 video series will launch in March 2012 and run for 101 days. People will find the videos on the GPTMC’s social media sites, such as facebook.com/visitphilly,
The Philly Like A Local hotel package, one component of a program designed to provide the real deal from real Philadelphians on eating, drinking, music and culture, proved to be a success in year one, generating 1,332 room nights in its first 10 months and an estimated income of $475,000 for participating hotels. The package will be available for a second year at the Four Seasons Hotel Philadelphia, the Loews Philadelphia, Park Hyatt at the Bellevue, The Rittenhouse Hotel, The Hilton Inn at Penn and the Ritz-Carlton Philadelphia, and it will include a newly compiled all-Philly music CD. The hotel...
Although the U.S. federal government shutdown has temporarily closed some of Philadelphia’s most popular visitor sites, including the Liberty Bell and Independence Hall, many of the region’s museums, attractions and parks remain open and eager to welcome visitors. Even the Liberty Bell, although closed, can be easily viewed through a glass window on the Chestnut Street side. And while the Independence Visitor Center on Independence mall is also closed, a temporary visitor center has popped up in the Historic Philadelphia Welcome Center at 6th and Chestnut Streets. For updates on openings and closings, go to visitphilly.com or follow Visit...
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) and its partners are extending the With Art Philadelphia™ collaborative campaign to a third year, starting this fall. This decision follows two years of successfully showcasing Philadelphia’s impressive visual arts scene and establishing Philadelphia as a destination for art. The theme for year three will be “A visit to Philadelphia is better with art.”
“People are getting it: If you want to experience art, you should be in Philadelphia, and that’s the message we’ll keep promoting in year three,” said Meryl Levitz, president and CEO of GPTMC. “They come to see treasures by...
Inspired by the new Benjamin Franklin Museum, opening on Saturday, August 24, 2013, the Greater Philadelphia Tourism Marketing Corporation (GPTMC) polled their Philly Friends opinion panel about the city’s favorite Founding Father.
Question 1: What is Ben Franklin's most admirable trait? (sample size: 112)
- His Inventiveness, 40.2%
- His Love of Beer, 17.9%
- His Wit, 17.0%
- His Diplomatic Skills, 14.3%
- His Clever Writing, 9.8%
- His Fashion Sense, 0.9%
Question 2: Of all of Ben Franklin's inventions, which is your favorite? (sample size: 112)
- Bifocals, 42.0%
- Lightning Rod, 19.6%
- Long Arm (used for reaching things on high shelves), 10.7%
- Franklin Stove (furnace
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) announced today that it has received a Social Media in Travel & Tourism Award (SMITTY) from Travel + Leisure for its Visit Philly Twitter account, which currently has 45,000 followers. To win in the “Best Use Of A Social Media Platform” category, Philadelphia competed against hundreds of national and international destination marketing organizations and travel companies.
The SMITTYs—now in its second year—spotlight the travel industry’s most innovative and effective uses of social media that provide value to consumers in this new landscape. To celebrate the 28 winners, Travel + Leisure is hosting an...
Inspired by Philly Beer Week, kicking off today, the Greater Philadelphia Tourism Marketing Corporation (GPTMC) polled the newly created Philly Friends opinion panel about the city’s beer scene. The findings are mouthwatering.
Question #1: What do you think makes Philly’s beer scene so impressive? (Select all that apply.)
- Beer-centric pubs & bars – 76%
- Quality breweries – 69%
- Beer gardens – 54%
- Philly Beer Week – 43%
- Bartenders who know their stuff – 37%
- Home-brewing scene – 19%
- Other – 7%
Question #2: What is your favorite place in Philadelphia to enjoy beer on a hot summer day?...
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) released its 2013 annual report, which reveals that the region welcomed a record 38.8 million domestic visitors in 2012. Those visitors generate economic impact and taxes for the region and support residents’ jobs. Titled The Evolution of a Destination and Its Marketing, the report also emphasizes the major changes in Philadelphia and in marketing since GPTMC began.
“Philadelphia is a better, more complex destination appealing to more types of travelers and more trip types,” said Meryl Levitz, president and CEO of GPTMC. “Gone are the days of one-size-fits-all marketing. Today, we use...
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) maintains a strong social media presence, and here are three new reasons the Visit Philly accounts continue to engage and activate its more than 321,000 fans and followers:
- Philly’s All a-Twitter
Philadelphia landed in the number five spot among the 10 most popular U.S. cities on Twitter, ranked by the number of followers of cities’ official tourism Twitter accounts. The report, compiled by SkiftSocial, a company that measures social data of travel companies, found that during a two-week period, Portland and Philadelphia were the most responsive to people via Twitter. Travel Portland enlists...