Releases in this Press Kit
Dear Couples, Philadelphia Wants You This Winter
With Love, Philadelphia XOXO® Winter Campaign Turns Up The Heat With A 29 Dates Promotion
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) is turning up the heat on its popular With Love, Philadelphia XOXO® campaign this winter by sending its sleepover message exclusively to couples, the most popular trip type from January through March according to a GPTMC hotel visitor survey. The $825,000 campaign—running January through March—will feature a new look, new love lines and a new 29 Nights of Dates sweepstakes featuring more than 60 prizes on facebook.com/visitphilly, all aimed at getting couples to spend a night or two in a Philadelphia hotel this winter.
29 Nights Of Dates:
Throughout the month
GPTMC Brings The Romance To February With 29 Nights Of Dates Promo
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) is about to make the most romantic month of the year even more romantic with its 29 Nights of Dates promotion running throughout the month of February. A component of GPTMC’s popular With Love, Philadelphia XOXO® campaign, which is heavily focused on couples this winter, the facebook.com/visitphilly sweepstakes features nearly 70 prizes, including a Vespa—all valued at more than $13,000.
Fox 29 is GPTMC’s media partner for the 29 Nights of Dates promotion and the official station of love this winter.
How It Works:
From February 1-29 (yes, it’s a leap year),
29 Days In February Means 29 Nights Of Dates In Philly
Among The Lovely Prizes: Restaurant Gift Cards, Hotel Stays, Tour Tickets & A Red Hot Vespa
Romance abounds in February, and the Greater Philadelphia Tourism Marketing Corporation (GPTMC) is making it possible for couples to celebrate their love in style thanks to the month-long 29 Nights of Dates promotion. A component of GPTMC’s popular With Love, Philadelphia XOXO® campaign, which is heavily focused on couples this winter, the facebook.com/visitphilly sweepstakes features nearly 70 prizes, including a Vespa—all valued at more than $13,000.
From February 1-29 (yes, it’s a leap year), fans of facebook.com/visitphilly will have a chance to win one of 29 fun, romantic and inspired Philly dates. Fans are encouraged to check facebook.com/visitphilly each day
...A Taste Of With Love, Philadelphia XOXO®
Locals & Visitors Can Enjoy Sweet Treats & Cool Sips—All Served With Love
With the continued success of the With Love, Philadelphia XOXO® campaign, the Greater Philadelphia Tourism Marketing Corporation (GPTMC) has teamed up with Victory Brewing Company, The Franklin Fountain, Le Méridien Philadelphia hotel and Stephen Starr’s SquareBurger to give residents and visitors a taste of the love. Here’s a look at some of the sweet treats available this summer:
- Summer Love Ale: Due to overwhelming success in 2010, GPTMC and Victory Brewing Company have rereleased the wildly popular Summer Love Ale. After first doubling, then tripling batches of the golden brew last year, Victory is now distributing the ale at bars,
Visit Philly And Foodspotting Team Up To Promote Local Food And Dining In Philadelphia
Program Puts Philadelphia On The Map Of The Rapidly Growing Web & Mobile Social Network
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) has launched yet another way for residents and visitors to eat their way through Philadelphia and The Countryside®, and that’s by using Foodspotting, one of Time magazine’s “Best Websites of 2010” and one of Travel + Leisure magazine’s “Top Travel Applications” of 2010. To promote local restaurants, wineries, hotels and markets to more than 800,000 Foodspotting users, Visit Philly has become a featured destination on the web and mobile platform dedicated to helping people find and share good food. To kick off the program, GPTMC will award one grand prize and 10 first
...Dear People Who Want To Buy Philly Stuff, Go For It!
Who says you can’t buy love? The Greater Philadelphia Tourism Marketing (GPTMC) today announced the launch of gophila.com/shop, where people can purchase T-shirts, banners, notepads, sneakers, tote bags and more, all branded with the popular With Love, Philadelphia XOXO™ logo. Since the launch of the tourism marketing campaign in May 2009, consumers, organizations, shops, restaurants and hotels have been asking GPTMC where they can obtain their own With Love, Philadelphia XOXO™ items to support the new tourism initiative and, by extension, their city. GPTMC answers the demand—and extends the campaign—with gophila.com/shop.
“Philadelphians are proud of their home and
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