Releases in this Press Kit
The Opening Of The Barnes Foundation In Philadelphia Focuses Art World's Attention On The Culturally Rich Ben Franklin Parkway
When the Barnes Foundation opened to the public in May 2012 (after the collection’s relocation from nearby Merion, Pennsylvania), the already-compelling cultural district along the Benjamin Franklin Parkway in Philadelphia became the focus of the art world, and a new interactive website, visitphilly.com/withart, helps visitors curate their own plentiful art experiences.
To tell the whole story of the Parkway and the city, a growing list of organizations have partnered for the city’s first-ever coordinated and sustained visual arts marketing campaign called With Art Philadelphia™. Led by the Greater Philadelphia Tourism Marketing Corporation and the City of Philadelphia, the $2...
The culturally rich Benjamin Franklin Parkway got even richer when the Barnes Foundation debuted its relocated collection of Impressionist, Post-Impressionist and early Modern paintings in May 2012, and visitors want to take advantage of the opportunity to visit the many museums and cultural institutions that line the mile-long stretch. Read on for insider tips on how to tour the Parkway, including the scoop on free and discounted admission hours, late-night happenings, behind-the-scenes tours and only-in-Philly experiences.
- One of the many benefits of the Barnes Foundation’s move to the Ben Franklin Parkway is its ability to provide members
Latino art thrives in Philadelphia, and it’s available for sale at galleries and museums around town. Want a Frida Kahlo print for the living room? It’s waiting at the Philadelphia Museum of Art. In the market for an original oil painting in the magical realism style of Orlando Quevedo? The Cuban artist’s NoLibs gallery delivers. Maybe only a Day of the Dead doll will do? Eyes Gallery offers just the thing. Here’s a look at where to buy Latino art in Philadelphia:
- A visit to the community-based arts and cultural organization Taller Puertorriqueño means a visit to its Julia de
The following itinerary is available on visitphilly.com/artlovers:
LOCATIONS: Benjamin Franklin Parkway, Avenue of the Arts, Old City in Philadelphia
TRANSPORTATION: Foot, taxi, bus
DURATION: Three days and two nights
TRIP SYNOPSIS: Philadelphia is an art lover’s kind of town—one that’s bursting with beauty on the inside and out. The region boasts one of the country’s top five art museums, the world’s greatest collection of Impressionist works, an internationally lauded public arts initiative and some under-the-radar gems, all waiting to be explored, experienced and pondered at a pace that’s all your own.
9:00 a.m. – Enjoy breakfast
Throughout the Philadelphia region, art spills out of galleries and into the great outdoors. Many of the region’s galleries and museums are set amid colorful gardens, quiet woodlands or serene meadows that accentuate the art found on the walls. One of the most anticipated museum openings ever in Philadelphia, the Barnes Foundation—renowned for its monumental collection of Impressionist, Post-Impressionist and early Modern paintings—has equally impressive open space and gardens for visitors to enjoy. Despite its expansive 93,000-square-foot new home, the Barnes features intimate settings, including indoor and outdoor gardens that accent its many masterpieces.
Here’s a look at some...
Visitors can “pin” their way to an art-filled Philadelphia weekend by creating their ideal Philly itinerary using the social-networking site Pinterest. Part of the Greater Philadelphia Tourism Marketing Corporation (GPTMC)’s With Art Philadelphia™ campaign, the “Pin Your Way With Art” contest will award one grand-prize winner the Philadelphia getaway they created and submitted, complete with art experiences, meals and an overnight hotel stay. Five additional winners will receive Philadelphia museum memberships. Submissions are being accepted through May 24, 2013.
GPTMC chose Pinterest as the platform for this contest because of its image-building and web traffic-driving capabilities. When
CAMPAIGN NAME: With Art Philadelphia™
TAGLINE: Curate Your Own Experience
CAMPAIGN OVERVIEW & CREATIVE CONCEPT: Philadelphia’s first-ever coordinated and sustained visual arts marketing initiative, With Art Philadelphia aims to position the city as a top arts destination and draw more visitors to see and explore the vast and varied arts scene.
The series of advertisements describes a variety of ideal art-focused days and nights in Philadelphia and encourages visitors to take advantage of the many art offerings available within close proximity of one another. Each ad poses the question: How do you curate the most artistic mile in the country?...
With the recent opening of the Barnes Foundation, the already-compelling cultural district along the Benjamin Franklin Parkway in Philadelphia has become the focus of the art world. To tell the whole story of the parkway and the city, a growing list of organizations have partnered for the city’s first-ever coordinated and sustained visual arts marketing campaign called With Art Philadelphia™. Leaders from the partnering organizations—including the City of Philadelphia, the Greater Philadelphia Tourism Marketing Corporation and the Barnes Foundation—discuss the campaign, the Benjamin Franklin Parkway and Philly’s place as one of the world’s premier art destinations:
City of Philadelphia:...
Just in time for the opening of the Barnes Foundation’s Philadelphia campus on the Benjamin Franklin Parkway, the City of Philadelphia, the Greater Philadelphia Tourism Marketing Corporation (GPTMC) and 14 other civic and cultural partners today launched the city’s first-ever coordinated and sustained visual arts marketing campaign called With Art Philadelphia™. The two-year, $2 million (to date) campaign aims to leverage the energy of the Barnes Foundation opening in order to generate sustained attention on one of the world’s great art destinations, draw new and engaged audiences and spur overnight stays from visitors worldwide. With Art encourages visitors to curate...
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) and its partners are extending the With Art Philadelphia™ collaborative campaign to a third year, starting this fall. This decision follows two years of successfully showcasing Philadelphia’s impressive visual arts scene and establishing Philadelphia as a destination for art. The theme for year three will be “A visit to Philadelphia is better with art.”
“People are getting it: If you want to experience art, you should be in Philadelphia, and that’s the message we’ll keep promoting in year three,” said Meryl Levitz, president and CEO of GPTMC. “They come to see treasures by...