Center City Philadelphia Hotel Market Mix 2015
Leisure will close out a record year in 2015 as well. Leisure travelers are projected to account for 31% of room nights in Center City, as opposed to just 14% in 1997, when VISIT PHILADELPHIA began marketing Philadelphia as a leisure destination (254,000 vs. 976,400 room nights, a 284% increase).
This means one in every three Center City hotel guests is a leisure traveler. Once viewed as a gap filler during hotel need periods, leisure is now a critical part of the market mix.
Credit: Graphic by VISIT PHILADELPHIA®.
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