President & Chief Executive Officer, VISIT PHILADELPHIA®
In her role as president and CEO of VISIT PHILADELPHIA®, Meryl Levitz is responsible for building the region’s image and growing its tourism industry, worth $10 billion in economic impact. Stated simply, her job is to get people to visit Philadelphia. A respected civic leader and consummate convener, Levitz has spent more than 30 years working to get Philadelphia’s hospitality industry recognized as a vibrant one and to get Philadelphia and The Countryside® recognized as a premier destination. In 2014 alone, the region welcomed 39.7 million domestic visitors—that’s 13 million more than in 1997 when the company started marketing.
Levitz works with VISIT PHILADELPHIA’s board and staff to build the region’s economy and image through destination marketing that increases the number of visitors, the number of nights they stay and the number of things they do in the five-county area. The company employs advertising, public relations, web and social media tactics, hotel marketing and research. Successful campaigns include: Phillyosophy®, an evolution of the well-loved With Love, Philadelphia XOXO®; Philly’s More Fun When You Sleep Over®, the most successful post-9/11 hospitality recovery campaign in the country; the groundbreaking Philadelphia – Get Your History Straight And Your Nightlife Gay®; Philly 360°® for younger, tech-savvy travelers; and With Art Philadelphia®, the city’s first-ever coordinated visual arts marketing effort.
After receiving Bachelor’s and Master’s degrees from the University of Illinois, Levitz began her career as an educator but soon began promoting her adopted town of Philadelphia, first as co-founder of the Center City Proprietors Association in 1978 and later at the Philadelphia Convention and Visitors Bureau, where she oversaw the opening of the Pennsylvania Convention Center, opened the Great Plaza at Penn’s Landing and developed annual celebrations (Jambalaya Jam, River Blues, Yo! Philadelphia and others) to draw crowds to the waterfront. In 2002 and 2003, Levitz co-chaired Governor Ed Rendell’s tourism-transition team. In all of her positions, the thought leader and cultural champion has focused on image building and branding, economic development and civic engagement, determined to make Philadelphians proud of and passionate about the place they call home.
Recognized locally and nationally for the tourism marketing work they do, Levitz and the VISIT PHILADELPHIA team have accrued a wealth of honors over the years. Travel news site Skift named Levitz to its World’s Top Travel Marketers list in December 2013. VISIT PHILADELPHIA’s campaigns and web and social media properties have garnered plenty of praise as well from lauded organizations and publications such as U.S. Travel Association, Hospitality Sales and Marketing Association International, International Academy of Digital Arts and Sciences, International Academy of the Visual Arts, Travel + Leisure and Travel Weekly, among others.
Vice President, Strategic Initiatives, VISIT PHILADELPHIA®
- As vice president of strategic initiatives at VISIT PHILADELPHIA, Colleen Wyse leads the direction and management of key strategic corporate and institutional relationships; oversees all advertising campaigns and joint marketing programs; manages the creative services department; and serves as the company liaison for regional, state and national tourism relationships.
VISIT PHILADELPHIA implements integrated marketing strategies to build image and visitation, using research, advertising, public relations, social media and a strong online presence. Successful campaigns include: the new Phillyosophy®, an evolution of the well-loved With Love, Philadelphia XOXO®; Philly’s More Fun When You Sleep Over®, the most successful post-9/11 hospitality recovery campaign in the U.S.; the groundbreaking Philadelphia – Get Your History Straight And Your Nightlife Gay®; Philly 360°® for younger, tech savvy travelers; and With Art Philadelphia®, the city’s first-ever coordinated and sustained visual arts marketing effort.
Wyse most recently worked at HSN (Home Shopping Network) as director of strategic marketing alliances. Prior to that job, she was employed by Condé Nast Publications, where she gathered nearly two decades of experience in advertising sales and publishing, working at major publications such as Vogue, Glamour and Women’s Wear Daily, among many others. Wyse also boasts experience in the arts and culture sector thanks to opportunities at a theater and cultural center in Illinois and New York respectively.Wyse graduated from the University of St. Francis and completed master’s level work at Northern Illinois University. She lives in Philadelphia’s Society Hill neighborhood with her husband.
Vice President of Communications, VISIT PHILADELPHIA®
As vice president of communications for VISIT PHILADELPHIA, Paula Butler is responsible for developing the company’s communication strategy and leading a team of communications professionals to promote Philadelphia as a leisure destination and enhance its brand reputation. In addition to her day-to-day communications functions, Butler leads the VISIT PHILADELPHIA communications team—which has won more than 50 industry awards—in media relations, content development and social media to keep Philadelphia in the news and top-of-mind for consumers.
A native of the Philadelphia region, Butler was the organization’s first vice president of communications in its early years, from 1999-2006, setting up the communications department that is now a model within the travel industry. She resumed the role in April 2012, and once again, plays a key role in VISIT PHILADELPHIA's consumer campaigns, such as With Love, Philadelphia XOXO® and With Art Philadelphia®, and its corporate communications outreach.
For six years, Butler served as senior director of global communications at Bethesda, Maryland-based Marriott International, responsible for promoting the company’s 15 lodging brands across the Americas, Europe and the Middle East/Africa regions. She also worked as senior vice president of the travel and tourism practice at Porter/Novelli in New York. Before turning to PR, Butler was a writer and editor for several business publications at the Advertising Specialty Institute in Langhorne, Pennsylvania, and at Harcourt Brace Jovanovich in New York. She attended Villanova University. Butler currently lives in the Midtown Village section of Philadelphia.
Director of Media Relations, VISIT PHILADELPHIA®
Highly respected by journalists, Schneider regularly places stories in The New York Times, The Washington Post, National Geographic Traveler, Travel + Leisure, PRWeek and The Philadelphia Inquirer, and she is part of a team that counts 75+ industry awards from organizations like Hospitality Sales and Marketing Association International, Public Relations Society of America and PR News. Schneider has guided the media relations strategy for many of the company’s projects (the in-the-works 2016 Democratic National Convention, the 2015 papal visit and the moving of the Liberty Bell in 2003) and campaigns (With Love, Philadelphia XOXO®, With Art Philadelphia®, Philadelphia Neighborhoods and many others). She also plays a critical room in tracking and measuring the company’s press placements, which reached a record 8,000+ clips in 2015.
Continuing her commitment to Philadelphia outside of work, Schneider regularly lends her PR-savvy and do-gooder spirit to Honey’s Angels, an organization devoted to providing food and supermarket gift cards to struggling families. She has also sat on the board of Philadelphia’s Magic Gardens, dedicated to inspiring creativity through folk, mosaic and visionary art, and served as a member of the Francisville Neighborhood Development Corporation’s PR & Branding Committee and on the Congregation Rodeph Shalom Membership Committee. Schneider is a graduate of the University of Pennsylvania.