Philadelphia Launches Campaign To Promote Its Original City
On Memorial Day weekend 2016, Philadelphia will kick off its busy summer tourism season by launching a new campaign that redefines and renames the city’s prized historic district, to be called Historic Philadelphia. The marketing effort touts the area’s powerful place in the country’s founding while also showcasing the restaurants, bars, shops, galleries and attractions that make it appealing to 21st-century residents and visitors, day into night. Historic Philadelphia encompasses the Delaware River...
Historic Philadelphia Campaign
CAMPAIGN NAME: Historic Philadelphia
- Increase visitation in and around Historic Philadelphia
- Increase engagement among those who visit the area, so they will stay overnight, do more and spend more
DURATION: May 2016 through 2017
The campaign redefines and renames Historic Philadelphia, an area that runs from the Delaware River to 7th Street and from Vine to Lombard Streets—Philadelphia’s original city. It encompasses the following areas:
- Delaware River waterfront
Historic Philadelphia Trail
The birthplace of the nation is rich in history—and plenty of it. This Historic Philadelphia Trail guides visitors to 24-essentail sites in the area, which spans from the Delaware River to 7th Street and from Vine to Lombard Streets. This is the original city. It boasts serious historical cred, but it’s also home to buzzed-about restaurants and beer gardens, owner-operated boutiques and pushing-the boundaries art galleries.
Here is the 24-stop essential guide, available at...
New Reasons To Visit Historic Philadelphia This Summer
Philadelphia’s historic district—now called Historic Philadelphia—simmers with summer excitement as the city’s oldest neighborhood debuts new activities and exhibitions. Visitors launch their very own presidential campaigns in Headed to the White House at the National Constitution Center, and the Independence Seaport Museum mischievously observes sailors’ lives from the 20th century through today. Along popular Penn’s Landing, outdoor hangouts Summerfest and Spruce Street Harbor Park promise more fun than ever, and Fourth of July bash Wawa...
Scandal, Sex & The (Colonial) City In 18th-Century Philadelphia
Philadelphia is the birthplace of the United States. It’s where the Declaration of Independence was written and where the U.S. Constitution was signed. But Historic Philadelphia has many more tales to tell. The 18th-century metropolis was a hotbed of extramarital affairs, excommunications, elopements and blowout bashes—all resulting in rampant gossip. A visit to Historic Philadelphia reveals it was 18th century America’s original Sin City.
Here are some true stories of prominent Colonial...
Nighttime Is The Right Time To Return To Historic Philadelphia
As day turns to dusk and museums and landmarks close for the night, Historic Philadelphia is just gearing up for a night of fun. Theaters, play places and ghost tours keep youngsters amused until pajama time, while beer gardens, dance clubs and live music venues entertain the over-21 crowd well into the wee hours.
Here’s how Historic Philadelphia buzzes with activity long after the clock strikes 5 p.m.:
End-of-day play at Franklin
Historic Philadelphia Timeline, 1681 To 1801
- King Charles II grants William Penn the Charter of Pennsylvania, which includes an immense tract of land as settlement of a debt owed to Penn’s father, Admiral William Penn. The King names the colony Pennsylvania in honor of Admiral Penn. William Penn begins plans for his “holy experiment” and hopes it will be the “seed of a nation.” His Commonwealth will assure religious tolerance, fair trials, freedom of speech and enlightened laws.
Celebrate A Red, White And Blue July 4th In Philadelphia
Birthdays deserve big celebrations—and nobody will celebrate America’s 240th better than Philadelphia, the city where it all began. June 27 through July 4, 2016, Wawa Welcome America! will rock the town with red, white and blue festivities that culminate in a four-day weekend of free concerts featuring Tony-nominated Leslie Odom, Jr. of Broadway’s monster hit Hamilton, Bryshere Gray, also known as Yazz, of TV’s blockbuster Empire and myriad more stars of all stripes. The...
Visit Philadelphia Launches Entrepreneur-In-Residence Program
In its 20th year, VISIT PHILADELPHIA® continues its history of forward-thinking destination marketing programs with its new Entrepreneur in Residence (EIR), a first-of-its-kind initiative for a destination marketing organization. Rakia Reynolds and her multimedia public relations and communications agency Skai Blue Media developed the program concept for VISIT PHILADELPHIA and are implementing it for the tourism-marketing agency.
“Rakia is well-connected to the city’s most creative entrepreneurs—shop owners, restaurateurs, celebrities and other influencers,” said...
Aspiring Citizens Get Study Help With New Americans Walking Tour
Prepping for the U.S. citizenship test can be a daunting venture, but Philadelphia’s self-guided New Americans Tour not only makes it easier, it makes it a whole lot more fun. With approximately half of the answers to the 100-question citizenship test study guide rooted in Philadelphia, the city is like a living study guide where aspiring citizens and others curious about U.S. history can visit the sites and attractions where so many key historic events...